2. Franchise (Definition)
 A franchise is an agreement or bargain
whereby the owner of a trademark, brand
name or copyright grants others license to use
it in selling goods and services. Examples of
world famous franchises are starbucks, Mc
Donalds

3. Franchisee(Definition)
A “Franchisee” is as a person who purchased or
acquired the rights to use a company’s
trademark or copyrighted property in their own
business. OR, can simply be defined as a
purchaser of a franchise

4. (Definition)
 A franchisor is simply the person that grants
the license to the franchisee (The purchaser of
the franchise) so his trademark name may
then be used.

5. Alternative definition of a
“franchise”
 A Franchise is an authorization comprising of a
two party legal agreement whereby one party
is granted the privilege to sell a product or
service and conduct business as an individual
owner but is required to operate according to
methods and terms specified by the other
party

6. Source (Work cited)
 Konstantopoulos, Nikolaos, Petros, Tomaras,
and Dimitrios Zondiros. “The value system in
the franchising entrepreneurship.” AIP
Conference Proceedings 963.2 (2007): 1106-
1109. academic search complete. Web. 5 Nov
2012

7. Training Brand-
& name
guidance appeal
Advantages of
franchising
A proven
track record

9. Examples of franchises in
Nigeria
 Dominos pizza
 Mr Biggs
 Pizza inn
 Ice cream inn
 Charcoal
 KFC
 Chocolat royale
 Cactus etc.