1. Las Vegas, September 28, 2011

2.  Sustainable Business Network of Washington
 Founded 2003
 Business networking, educational programs,
Green Business Certification
 75 members and Growing
◦ Businesses
◦ Embassies
◦ Individuals

3. Consumers blame the industry for their
own behavior!

4. 0
5
10
15
20
25
30
35
40
45
50
Comfort Convenience Environment
Given a choice between your comfort, your
convenience or the environment, which do you
most often choose?
46
22.9
31.1

5. Influence Actions Expertise

6. Companies that produce bottled
water are criticized for the
production and packaging of a
life-sustaining commodity …”
“…we cannot forget that 1.1
billion people or 18 per cent of
the world's population lacks
access to safe drinking water
according to the United Nations.
That’s almost one out of every
five people.
And those bottled water
companies that we love to hate
may be the best way to provide
these people with life-giving
water free from bacteria,
parasites and animal (including
human) waste.

8. NASA Heads to Mars' Gale Crater in
Search of Life and Water

9.  The Bottled Water industry can, should and is
well positioned to redefine stakeholder
expectations
 This includes environmental impact
 As an industry, you set the parameters, and
by reporting results against them, define
‘leadership’

12.  License to Operate (speed to market)
 Cost Reduction or Avoidance
 Market Opportunity/Advantage
 Employee Engagement
 Seize the Innovation High Ground
 Access to Investment Capital

13.  Independent
 Credible
 Meaningful
 Understandable
 Based on Science
 Public/open process

14.  It is in your best interest to do it yourselves,
before someone – government, advocates,
zealots – does it for (to?) you
 You already have a tool ready and available
that will
◦ allow you to report industry-wide impacts and
results
◦ measure your own contributions toward those
aggregate results