1. Publication, distribution of interactive multimedia eTextbooks BookFair 2010, Education Hotspot Sebastien Dubuis, Managing Director Sebastien.dubuis@publiwide.com

2. A brave new education world The technology in schools, Higher Education Well, whatdoesitmean … Country’s diversity Addressing the expectation of students and pupils

3. The publishers’ challenges Differentiate a physical product from an online product Online means interactivity, integration of rich medias, ... Readers expect a radically different experience Benefit of a global distribution network (World Wide Web) Digital data travel fast. Shipping and printing costs are gone Efficiently use online marketing tools for promotion and distribution purposes Social Media, Search Engines, web communities enables targeted MARCOM plan The core of the publisher’s activity is book publishing. Hence the need to rely on software/ technology partner Endless evolution of the technology

4. Our concept Services Marketing Software

6. Cross channels format

7. Reflowing the multimedia content

8. Advertisement portal

9. Multimedia eTextbook Store

10. E-commerce module

11. Online MARCOM strategy

12. ePub format

13. Multimedia (video-audio) integration using cutting edge 3rd party services

14. Developing interactivity, dynamic navigation (according to the nature of the book)

16. Premium Package Service for a Total E-textbook Application Text-Audio-Video We provide a full online conversion of your text and multimedia elements in a page turning format. You can also integrate quizzes and hyperlinks. The result is viewable in a dedicated online viewer. User authentication, registration and management Activation and licencing of this module enabling full control and management of your users Branding and Marketing We will customize the platform and Reader to fit your graphical wishes. You can be part of our dedicated interactive eBookstore Private Hosting All multimedia elements are hosted as part of the licensing fee. In addition 1 GB of online videos are included in the premium package (it represents approximately 1 hour of video). On-going update and maintenance You can use up to 4 hours of administration time for updating your books during the course of the yearly licence.

18. Add bookmarks

19. Play, control video and audio Comfortable offline experience Possibility to enjoy the written text locally through the downloadable Reader. Up to date content Avoid the burden of carrying books around Content is synchronised in a database Spread the word Readers will share their thrilling experience and advertise your book. You benefit of viral marketing effects.

20. About us We offer a Content distribution platform We are both a service and software company Marketing solution as much as technology solution We aim at coping with the philosophy of Swiss Quality info@publiwide.com