1. 1
Process
Book
Career Education Center Communication and
Marketing Career Information Exchange
CLIENTS
Doug Eisenhart
Associate Director, Employer Relations
Simmons College Career Education Center
Clare Feiner
Assistant Director, Career Coaching & Programming
Simmons College Career Education Center
STUDIO 5 TEAM MEMBERS
Kristen Cipriano
Simone Coleman
Mariclare Rethore
Allison Saffiotti
2. 2
TABLE OF CONTENTS
CONTENT PAGE NUMBER
Project Proposal
Situation Analysis 4
The Plan 5
Timetable 6
Benefits 7
Next Steps 7
Agreement 7
Team 8
Gantt Chart 9
Weekly Updates 10
Deliverables
Poster Design 11
Social Media Campaign 12
News Release 13
Coverage 14
Results 15,16
Reflection 17
3. 3
Project Proposal:
Communications & Marketing Careers
Information Exchange
PREPARED BY:
Studio 5
Simmons College
300 The Fenway,
Boston, MA 02115
TEAM MEMBERS:
Kristen Cipriano
kristen.cipriano@simmons.edu
Simone Coleman
simone.coleman@simmons.edu
Mariclare Rethore
mariclare.rethore@simmons.edu
Allison Saffiotti
allison.saffiotti@simmons.edu
PREPARED FOR:
Doug Eisenhart
Associate Director, Employer Relations
Simmons College Career Education Center
Clare Feiner
Assistant Director, Career Coaching & Programming
Simmons College Career Education Center
4. 4
SITUATION ANALYSIS:
The Simmons College Career Education Center (CEC) supports undergraduate and graduate
students as well as alumnae of the college who are seeking career guidance. They provide
various services such as a Career Toolkit, meetings with a career coach and various online job
boards specific to Simmons.
Each fall the CEC collaborates with five other local colleges and universities to implement a
networking event called the Communications & Marketing Careers Information Exchange. The
event is geared to students interested in advertising, public relations, T.V. and radio
broadcasting, publishing, journalism, corporate communications and other related fields. The
event typically brings 15-20 employers who present to students about their company and
job/internship opportunities.
The event is open to students from the six colleges that are part of the College Career Centers
of Boston (CCCOB), which include Boston College, Boston University, Emerson College,
Emmanuel College, Simmons College and Suffolk University. Since the event is hosted this
year by Simmons on November 4, the CEC has hired Studio 5 to create a student outreach
marketing campaign to specifically increase Simmons student attendance at the upcoming
event. In the past the event had 167 students, 76 of those being Simmons students. Our goal is
to have a total of 80 Simmons students attend the event. They have requested fliers, posters,
digital signage, a display for the Centennial Hall glass case, social media and other print and
online vehicles to be designed by the Studio 5 team.
5. 5
THE PLAN:
Our plan to reach Simmons students is to implement a digital/social communications campaign
a few weeks prior to the event as well as creating a unique poster to advertise on campus and
via email. We plan to develop designs and promotional material and review them with the CEC
for approval.
Event Poster
An informative, eye-catching, memorable poster that we can strategically place so that students
will recognize it throughout campus and in email and know exactly what it is referring to. We can
place the poster in the glass case because it has been rented out by the CEC.
Mini Communications Campaign
We will create a strategy plan for the CEC social media and on-campus marketing campaign to
all undergraduate Simmons students leading up to the event. It is necessary to create a hash
tag on the Twitter account and recommend live tweeting throughout the event.
We will contact clubs to help promote the event most importantly the Management Liaison,
PRSSA and the SGA. We recommend taking an ad out in The Voice the week before the event
on November 4 and doing campus radio promotion. We will provide professors in the
Communications and SOM with talking points to plug for the event in the days leading up. An
advertisement to Comm students can also be placed on The CommLab home page. Word of
mouth from student to student will also be an integral part in generating interest and excitement.
6. 6
TIMETABLE:
9/23- Initial meeting with client contact Doug Eisenhart of the CEC at 3:30 pm
9/30 - Present poster roughs and mock ups in meeting and narrow down final design, then start
mocking up final drafts for approval next meeting
Present ideas for mini communications campaign to reach Simmons students and generate
interest in the event. Ideas include talking points for professors, digital and social (including a
unique event hashtag), advertisements in the school’s newspaper and on the radio, club support
like from Management Liaison, SGA, and PRSSA.
10/7 - Meeting to discuss poster revisions and hopefully settle on a final design. Follow up on
communications campaign and implementation thereafter.
10/8 - Poster finalization (right before the Columbus Holiday) to allow for time for any last minute
changes to the design.
10/14 - Event Facebook page will be created and invitations will be sent to SImmons students
electronically. We will continue to manage the page and post event updates for the next 3
weeks leading up to the Nov 4th deadline. We will be able to get a rough estimate of the amount
of students attending.
10/16 - Target date for final poster to allow for printing in the Simmons Copy & Mail Center.
10/21 - Meeting to finalize communications marketing campaign. We will have an ad in The
Voice and on the radio the following week. Finalize talking points for professors who will
advertise to their classes in the days leading up to the event.
Two weeks before the event we will monitor the Facebook events page and assess the traffic.
10/26 - Poster completion. Begin hanging posters in strategic places on campus. Social copy
will be given to the CEC to queue for the week leading up to the event. This will include updates
to the CEC Twitter and Facebook. Cross promotion between Simmons social will be essential.
10/28 - Last meeting before the event the following week. Posters will come in a variety of sizes
and all marketing collateral will be on display by this date. This will include larger posters on
easels around academic campus and smaller leaflets for tables and napkin dispensers. Other
strategic places on campus include residence hall bulletin boards and dorm room doors.
One week before the event will continue to update the event Facebook page and post regularly.
7. 7
BENEFITS OF PROPOSAL:
The CEC will receive creative promotional material for their upcoming event in a way that
grasps the attention of our fellow peers. We have offered strategies that we find have been
effective in our own experiences of being informed about an event and whether we chose to
attend. With our collective insights, we will target students on social media, email, radio,
advertisements and posters and raise the attendance of Simmons students at this November’s
CEC Communications & Marketing Career Fair.
NEXT STEPS:
On Friday, October 9, the creative team will present mockups to the CEC for revisions and
approval of the design and the social media content. We will then move forward and create a
Facebook event page and edit designs based on Doug and Clare’s feedback.
AGREEMENT:
Name: ______________________________________________ Date: ____________
Name: ______________________________________________ Date: ____________
Name: ______________________________________________ Date: ____________
Name: ______________________________________________ Date: ____________
By approving and signing this proposal, you agree to work with Studio 5 team members to
accomplish the proposal goals within the agreed upon time frame given the needs of the project.
All time frames note are estimates and will be mutually adjusted when necessary as the project
evolves. Studio 5 team members are pleased to have this opportunity to work with your
organization.
In order to defray the costs associated with your project, there is a modest fee of $200, which is
due within 30 days after approving this proposal. Please make the check payable to Studio 5
and mail to
Simmons College
Department of Communications
300 The Fenway
Boston, MA 02115
8. 8
TEAM MEMBERS:
KRISTEN CIPRIANO — PROJECT MANAGER
Kristen Cipriano is currently a senior at Simmons College pursuing a double
major in Public Relations/Marketing Communications and Psychology. She has
a passion for creativity and is eager to strengthen her design skills. She has
worked on social media marketing campaigns in the hospitality industry,
working closely with diverse clientele and campaign management. She also
enjoys volunteering with nonprofits in her free time.
SIMONE COLEMAN — CLIENT LIAISON
Simone Coleman is a senior at Simmons College studying Media Arts with a
double minor in East Asian Studies and English. Simone has always been
considered a very creative person, and much of her passions lie with video
editing, film, art, and writing. In addition to her classes, Simone has honed her
skills during her two work study jobs.
ALLISON SAFFIOTTI — CREATIVE
Allison is a senior at Simmons College studying Marketing and Public
Relations. Through previous internship experiences, she has sharpened her
skills in client relations, writing, social media and market research. Currently,
she is interning at Marlo Marketing Communications where she is gaining
hands-on experience in the public relations field. Allison also serves as Co-
President of the Public Relations Student Society of America, where she
assists with the planning and implementation of events for the Simmons
College Communications Department.
MARICLARE RETHORE — CREATIVE
Mariclare Rethore is a junior at Simmons College studying Graphic Design
and Art History. Mariclare has strong typography skills, a passion for
Minimalist design, Swiss Style grid systems, and a close eye on the latest
web trends. Her work experience has included design internships at both
Harvard Medical School and Slainte Media Group where she has had great
success applying her expertise for a diverse clientele. Ultimately, Mariclare
wants to use her skills to elevate brand messages through all forms of visual
communication online and in print.
10. 10
WEEKLY UPDATES
Week 1
The team picked their roles for the project. Kristen was the project manager, Simone was the
client contact, and Mariclare and Allison were creative.
The initial meeting with Clare in the CEC was held on Sept. 30th
.
Week 2
The project proposal was started and completed with revisions this week. Sketching and
planning began this week to present to clients. We had our second client meeting.
Week 3
Designed mock-ups and content to present to clients with the goal to settle on a final design.
We used the feedback from the Studio 5 class to revise. We had a meeting with both Doug and
Clare in the CEC.
Week 4
The Facebook event was created for the Career Fair and we begun inviting Simmons students.
We finalized any extra revisions for the client on the creative flyers.
Week 5
Designs were ready to print in multiple colors and sizes. We composed a News Release to send
out to professors for talking points, The Voice for an article, and the Simmons College Radio
Station.
Week 6
We strategically placed flyers around residence and academic campus. The event was featured
twice in The Voice and spread through word of mouth. We had our final meeting with the CEC
to update on progress before the event.
Week 7
Facebook posts were posted up until the day of the event with links to articles on networking
and dress tips for students and reminders. We placed flyers on the Fens tables and Common
Grounds and Meyers Café the day of the event. The team was present for the event and we
participated in networking with clients.
13. 13
News Release
The Simmons College Career Education Center is pleased to announce the
Communications & Marketing Careers Information Exchange will be taking place this year at
Simmons College on November 4th
from 5:30pm to 7:30pm in the Linda K. Paresky Center.
This will be a roundtable event with a series of 20-minute discussions, where students
have the opportunity to learn firsthand from professionals in the fields of marketing and
communications. This is an exploratory event, so students of any year are encouraged to
attend. Dress is business casual. The event has been described as a “no pressure networking
event” by Clare Feiner, the assistant director of Career Coaching & Programming in the CEC at
Simmons.
Here is a list of employers who are expected to attend:
Aria Marketing
BNN-TV
Castle
CJ Affiliate
DigitasLBi
GateHouse Media/Wicked Local
Jack Morton Worldwide
KHJ Brand Activation
LaunchSquad
MullenLowe
Pearson
Racepoint Global
Spartan Race
Streetwise Media
TRACS, Inc.
WFXT-Fox 25 / Cox Media
The event is part of a consortium of schools including Boston College, Boston University,
Emmanuel, Emerson and Simmons, where representatives from each school meet to select
employers for the event. The event typically brings 15-20 employers from different segments
including publishing, PR, advertising, social media, and broadcast. This has been going on for
the past 10 years but has most recently been hosted at Simmons College.
There are many success stories of students landing internships and jobs from this event,
but the most notable of which was Elin Boman Simmons College class of 2013. She attended
this event in the fall of 2012 and waited until the very end to speak with executives from Mullen.
From this contact, she sought after an internship from this agency. She was successful in this
endeavor and eventually worked as an account executive. In her second year at Mullen, she
came back to the event but from the other side as an employer. This story shows how one
student was able to come “full circle.”
We are reaching out to you to promote this event to students so that they can take part
of this great opportunity. For more information please direct students to the CEC website or our
event page on Facebook.
Thanks,
Allison Saffiotti
(Studio 5 Team Member)
17. 5
REFLECTION
Client Summary: Fall, 2015
Clients: Doug Eisenhart and Clare Feiner
Project: Career Education Center Communication and Marketing Career Information Exchange
Summary of learning experience fro the student team
During the time that we spent working on this project, our group was tasked with
preparing a marketing and advertising strategy for the Communication & Marketing Career
Information Exchange Fair. We learned how to create an effective marketing strategy through
both digital and traditional ways, as well as using our social media to our advantage in
spreading the word of this event.
Our group was able to deliver four poster designs for the project and a Facebook event
page. We also attended the event as well. Our client was satisfied with our work.
