SlideShare a Scribd company logo
1 of 35
Download to read offline
FOUR & TWENTY Pi
A recipe for adapting service design to a government context
Simon Wong @thewongbus
City of Boroondara
Kate McCready @katemccready
www.katemccready.com
A zoologist, a parking inspector and a service
designer walk into a bar...
CURRENT STATE FUTURE STATE
Customer Service Model Customer Centric Model
👤👤👤👤
👮
👸
💁💁💁💁
ORGANISATION
Use your ‘resources’ (people) wisely
DESIGNER
Relinquish control, step back & encourage ownership
ORGANISATION
Use designers to Guide vs. Do
DESIGNER
Teach what’s needed/to the task.
e.g. gaining empathy, interviewing
ORGANISATION
Get designers to work with you, not for you
(Be a team)
DESIGNER
Help with/lead the trickier stuff
e.g. customer journey mapping workshops
ORGANISATION
Focus on capability development through action
DESIGNER
Aim for action, not perfection
A zoologist, a parking inspector and a service
designer walk into a bar...
Small experiments
Leverage internal resources & external expertise
Demonstrate value through small successes
Raise customer centric maturity
One person at a time.
Rowena Morrow
Vanessa Lau
Kate Delbridge
All the 20 Day Pi Participants
Questions???

More Related Content

What's hot

Workshop customer journey mapping (EN) - SEE 2018
Workshop customer journey mapping (EN) - SEE 2018Workshop customer journey mapping (EN) - SEE 2018
Workshop customer journey mapping (EN) - SEE 2018TOPdesk
 
Finding & Validating Startup/Product Ideas
Finding & Validating Startup/Product Ideas Finding & Validating Startup/Product Ideas
Finding & Validating Startup/Product Ideas Ujjwal Trivedi
 
Chasing the dream role
Chasing the dream role Chasing the dream role
Chasing the dream role Ujjwal Trivedi
 
SLP 2018 Customer Development
SLP 2018 Customer DevelopmentSLP 2018 Customer Development
SLP 2018 Customer DevelopmentNoreen Whysel
 
Ulla Jones & Tuomas Manninen: Uncharted Territory of Strategic Design
Ulla Jones & Tuomas Manninen: Uncharted Territory of Strategic DesignUlla Jones & Tuomas Manninen: Uncharted Territory of Strategic Design
Ulla Jones & Tuomas Manninen: Uncharted Territory of Strategic DesignService Design Network
 
Designing for Safety by Lyft Product Lead
Designing for Safety by Lyft Product LeadDesigning for Safety by Lyft Product Lead
Designing for Safety by Lyft Product LeadProduct School
 
Growing Early in Your Career as a PM by Microsoft Product Leader
Growing Early in Your Career as a PM by Microsoft Product LeaderGrowing Early in Your Career as a PM by Microsoft Product Leader
Growing Early in Your Career as a PM by Microsoft Product LeaderProduct School
 
How Consulting Fits Into Product Management by Accenture Sr PM
How Consulting Fits Into Product Management by Accenture Sr PMHow Consulting Fits Into Product Management by Accenture Sr PM
How Consulting Fits Into Product Management by Accenture Sr PMProduct School
 
PM Learnings After Logging 10k Hours by Dropbox Insights PM
PM Learnings After Logging 10k Hours by Dropbox Insights PMPM Learnings After Logging 10k Hours by Dropbox Insights PM
PM Learnings After Logging 10k Hours by Dropbox Insights PMProduct School
 

What's hot (9)

Workshop customer journey mapping (EN) - SEE 2018
Workshop customer journey mapping (EN) - SEE 2018Workshop customer journey mapping (EN) - SEE 2018
Workshop customer journey mapping (EN) - SEE 2018
 
Finding & Validating Startup/Product Ideas
Finding & Validating Startup/Product Ideas Finding & Validating Startup/Product Ideas
Finding & Validating Startup/Product Ideas
 
Chasing the dream role
Chasing the dream role Chasing the dream role
Chasing the dream role
 
SLP 2018 Customer Development
SLP 2018 Customer DevelopmentSLP 2018 Customer Development
SLP 2018 Customer Development
 
Ulla Jones & Tuomas Manninen: Uncharted Territory of Strategic Design
Ulla Jones & Tuomas Manninen: Uncharted Territory of Strategic DesignUlla Jones & Tuomas Manninen: Uncharted Territory of Strategic Design
Ulla Jones & Tuomas Manninen: Uncharted Territory of Strategic Design
 
Designing for Safety by Lyft Product Lead
Designing for Safety by Lyft Product LeadDesigning for Safety by Lyft Product Lead
Designing for Safety by Lyft Product Lead
 
Growing Early in Your Career as a PM by Microsoft Product Leader
Growing Early in Your Career as a PM by Microsoft Product LeaderGrowing Early in Your Career as a PM by Microsoft Product Leader
Growing Early in Your Career as a PM by Microsoft Product Leader
 
How Consulting Fits Into Product Management by Accenture Sr PM
How Consulting Fits Into Product Management by Accenture Sr PMHow Consulting Fits Into Product Management by Accenture Sr PM
How Consulting Fits Into Product Management by Accenture Sr PM
 
PM Learnings After Logging 10k Hours by Dropbox Insights PM
PM Learnings After Logging 10k Hours by Dropbox Insights PMPM Learnings After Logging 10k Hours by Dropbox Insights PM
PM Learnings After Logging 10k Hours by Dropbox Insights PM
 

Similar to Four & Twenty Pi - A recipe for adapting service design to a government context

The Art of Discovery – Why Requirements Matter, Pallavi Agarwal
The Art of Discovery – Why Requirements Matter, Pallavi AgarwalThe Art of Discovery – Why Requirements Matter, Pallavi Agarwal
The Art of Discovery – Why Requirements Matter, Pallavi AgarwalCzechDreamin
 
How to Apply Continual Improvement by ServiceNow Sr. PM
How to Apply Continual Improvement by ServiceNow Sr. PMHow to Apply Continual Improvement by ServiceNow Sr. PM
How to Apply Continual Improvement by ServiceNow Sr. PMProduct School
 
UX Design with Limited Resources
UX Design with Limited ResourcesUX Design with Limited Resources
UX Design with Limited ResourcesZeke Franco
 
Design Thinking for KM Strategy & Roadmapping
Design Thinking for KM Strategy & RoadmappingDesign Thinking for KM Strategy & Roadmapping
Design Thinking for KM Strategy & RoadmappingEnterprise Knowledge
 
From idea to business model the lean startup way
From idea to business model   the lean startup wayFrom idea to business model   the lean startup way
From idea to business model the lean startup wayRadhesh Radhakrishnan
 
Driving Operational Efficiency in Shared Services
Driving Operational Efficiency in Shared ServicesDriving Operational Efficiency in Shared Services
Driving Operational Efficiency in Shared ServicesPatrick Acheampong
 
Intro to Service Design in Corporate Environment - Jason Fiske
Intro to Service Design in Corporate Environment - Jason Fiske Intro to Service Design in Corporate Environment - Jason Fiske
Intro to Service Design in Corporate Environment - Jason Fiske Service Design Network Canada
 
Denver Startup Week: Product Management from the Trenches
Denver Startup Week: Product Management from the TrenchesDenver Startup Week: Product Management from the Trenches
Denver Startup Week: Product Management from the TrenchesSean Porter
 
How to Build a Product Vision by Spotify Product Manager
How to Build a Product Vision by Spotify Product ManagerHow to Build a Product Vision by Spotify Product Manager
How to Build a Product Vision by Spotify Product ManagerProduct School
 
How to Be an Impactful Product Manager by Uber Product Manager
How to Be an Impactful Product Manager by Uber Product ManagerHow to Be an Impactful Product Manager by Uber Product Manager
How to Be an Impactful Product Manager by Uber Product ManagerProduct School
 
How to Make Your Resume Product Friendly by Ticketmaster PM
How to Make Your Resume Product Friendly by Ticketmaster PMHow to Make Your Resume Product Friendly by Ticketmaster PM
How to Make Your Resume Product Friendly by Ticketmaster PMProduct School
 
UX South West - Engaging clients meaningfully in the process of digital design
UX South West - Engaging clients meaningfully in the process of digital designUX South West - Engaging clients meaningfully in the process of digital design
UX South West - Engaging clients meaningfully in the process of digital designAlan Colville
 
Validating Your Business Ideas Using Design Thinking, Business Model Innovati...
Validating Your Business Ideas Using Design Thinking, Business Model Innovati...Validating Your Business Ideas Using Design Thinking, Business Model Innovati...
Validating Your Business Ideas Using Design Thinking, Business Model Innovati...Khaya Mtshali
 
How to Master Product Management Case Studies by fmr Groupon PM
How to Master Product Management Case Studies by fmr Groupon PMHow to Master Product Management Case Studies by fmr Groupon PM
How to Master Product Management Case Studies by fmr Groupon PMProduct School
 
Digital Adventures at Viridian - Housing Technology Conference 2017
Digital Adventures at Viridian - Housing Technology Conference 2017Digital Adventures at Viridian - Housing Technology Conference 2017
Digital Adventures at Viridian - Housing Technology Conference 2017Ed Wallace
 
Measuring the ROI on Candidate Experience
Measuring the ROI on Candidate Experience Measuring the ROI on Candidate Experience
Measuring the ROI on Candidate Experience Cielo
 

Similar to Four & Twenty Pi - A recipe for adapting service design to a government context (20)

The Art of Discovery – Why Requirements Matter, Pallavi Agarwal
The Art of Discovery – Why Requirements Matter, Pallavi AgarwalThe Art of Discovery – Why Requirements Matter, Pallavi Agarwal
The Art of Discovery – Why Requirements Matter, Pallavi Agarwal
 
masVenta Business Analysis Skills
masVenta Business Analysis SkillsmasVenta Business Analysis Skills
masVenta Business Analysis Skills
 
How to Apply Continual Improvement by ServiceNow Sr. PM
How to Apply Continual Improvement by ServiceNow Sr. PMHow to Apply Continual Improvement by ServiceNow Sr. PM
How to Apply Continual Improvement by ServiceNow Sr. PM
 
UX Design with Limited Resources
UX Design with Limited ResourcesUX Design with Limited Resources
UX Design with Limited Resources
 
Design Thinking for KM Strategy & Roadmapping
Design Thinking for KM Strategy & RoadmappingDesign Thinking for KM Strategy & Roadmapping
Design Thinking for KM Strategy & Roadmapping
 
From idea to business model the lean startup way
From idea to business model   the lean startup wayFrom idea to business model   the lean startup way
From idea to business model the lean startup way
 
Driving Operational Efficiency in Shared Services
Driving Operational Efficiency in Shared ServicesDriving Operational Efficiency in Shared Services
Driving Operational Efficiency in Shared Services
 
Design Thinking Frameworks
Design Thinking FrameworksDesign Thinking Frameworks
Design Thinking Frameworks
 
Intro to Service Design in Corporate Environment - Jason Fiske
Intro to Service Design in Corporate Environment - Jason Fiske Intro to Service Design in Corporate Environment - Jason Fiske
Intro to Service Design in Corporate Environment - Jason Fiske
 
Denver Startup Week: Product Management from the Trenches
Denver Startup Week: Product Management from the TrenchesDenver Startup Week: Product Management from the Trenches
Denver Startup Week: Product Management from the Trenches
 
How to Build a Product Vision by Spotify Product Manager
How to Build a Product Vision by Spotify Product ManagerHow to Build a Product Vision by Spotify Product Manager
How to Build a Product Vision by Spotify Product Manager
 
Value based-design
Value based-designValue based-design
Value based-design
 
How to Be an Impactful Product Manager by Uber Product Manager
How to Be an Impactful Product Manager by Uber Product ManagerHow to Be an Impactful Product Manager by Uber Product Manager
How to Be an Impactful Product Manager by Uber Product Manager
 
How to Make Your Resume Product Friendly by Ticketmaster PM
How to Make Your Resume Product Friendly by Ticketmaster PMHow to Make Your Resume Product Friendly by Ticketmaster PM
How to Make Your Resume Product Friendly by Ticketmaster PM
 
UX South West - Engaging clients meaningfully in the process of digital design
UX South West - Engaging clients meaningfully in the process of digital designUX South West - Engaging clients meaningfully in the process of digital design
UX South West - Engaging clients meaningfully in the process of digital design
 
Validating Your Business Ideas Using Design Thinking, Business Model Innovati...
Validating Your Business Ideas Using Design Thinking, Business Model Innovati...Validating Your Business Ideas Using Design Thinking, Business Model Innovati...
Validating Your Business Ideas Using Design Thinking, Business Model Innovati...
 
How to Master Product Management Case Studies by fmr Groupon PM
How to Master Product Management Case Studies by fmr Groupon PMHow to Master Product Management Case Studies by fmr Groupon PM
How to Master Product Management Case Studies by fmr Groupon PM
 
Digital Adventures at Viridian - Housing Technology Conference 2017
Digital Adventures at Viridian - Housing Technology Conference 2017Digital Adventures at Viridian - Housing Technology Conference 2017
Digital Adventures at Viridian - Housing Technology Conference 2017
 
HCMC_2015
HCMC_2015HCMC_2015
HCMC_2015
 
Measuring the ROI on Candidate Experience
Measuring the ROI on Candidate Experience Measuring the ROI on Candidate Experience
Measuring the ROI on Candidate Experience
 

Recently uploaded

Disaster management for class 10 students
Disaster management for class 10 studentsDisaster management for class 10 students
Disaster management for class 10 studentsmadhav072009
 
Management 13th Edition by Richard L. Daft test bank.docx
Management 13th Edition by Richard L. Daft test bank.docxManagement 13th Edition by Richard L. Daft test bank.docx
Management 13th Edition by Richard L. Daft test bank.docxssuserf63bd7
 
LECTURE maintenance management is important 1.pptx
LECTURE maintenance management is important 1.pptxLECTURE maintenance management is important 1.pptx
LECTURE maintenance management is important 1.pptxshahzadnasim3
 
TEST BANK for Operations Management, 14th Edition by William J. Stevenson,.pdf
TEST BANK for Operations Management, 14th Edition by William J. Stevenson,.pdfTEST BANK for Operations Management, 14th Edition by William J. Stevenson,.pdf
TEST BANK for Operations Management, 14th Edition by William J. Stevenson,.pdfmarcuskenyatta275
 
Marketing Management 16 Global Edition by Philip Kotler test bank.docx
Marketing Management 16 Global Edition by Philip Kotler test bank.docxMarketing Management 16 Global Edition by Philip Kotler test bank.docx
Marketing Management 16 Global Edition by Philip Kotler test bank.docxssuserf63bd7
 
Team Dynamics: A Journey to Excellence
Team Dynamics: A Journey to ExcellenceTeam Dynamics: A Journey to Excellence
Team Dynamics: A Journey to ExcellenceGDSC PJATK
 
W.H.Bender Quote 63 You Must Plan T.O.P Take-Out Packaging
W.H.Bender Quote 63 You Must Plan T.O.P Take-Out PackagingW.H.Bender Quote 63 You Must Plan T.O.P Take-Out Packaging
W.H.Bender Quote 63 You Must Plan T.O.P Take-Out PackagingWilliam (Bill) H. Bender, FCSI
 
Group work -meaning and definitions- Characteristics and Importance
Group work -meaning and definitions- Characteristics and ImportanceGroup work -meaning and definitions- Characteristics and Importance
Group work -meaning and definitions- Characteristics and Importanceajay0134
 
Spring-2024-Priesthoods of Augustus Yale Historical Review
Spring-2024-Priesthoods of Augustus Yale Historical ReviewSpring-2024-Priesthoods of Augustus Yale Historical Review
Spring-2024-Priesthoods of Augustus Yale Historical Reviewyalehistoricalreview
 
Leading People - Harvard Manage Mentor Certificate
Leading People - Harvard Manage Mentor CertificateLeading People - Harvard Manage Mentor Certificate
Leading People - Harvard Manage Mentor CertificateVICTOR MAESTRE RAMIREZ
 
DrupalCamp Atlanta 2022 - Effective Project Management
DrupalCamp Atlanta 2022 - Effective Project ManagementDrupalCamp Atlanta 2022 - Effective Project Management
DrupalCamp Atlanta 2022 - Effective Project ManagementNorah Medlin
 

Recently uploaded (11)

Disaster management for class 10 students
Disaster management for class 10 studentsDisaster management for class 10 students
Disaster management for class 10 students
 
Management 13th Edition by Richard L. Daft test bank.docx
Management 13th Edition by Richard L. Daft test bank.docxManagement 13th Edition by Richard L. Daft test bank.docx
Management 13th Edition by Richard L. Daft test bank.docx
 
LECTURE maintenance management is important 1.pptx
LECTURE maintenance management is important 1.pptxLECTURE maintenance management is important 1.pptx
LECTURE maintenance management is important 1.pptx
 
TEST BANK for Operations Management, 14th Edition by William J. Stevenson,.pdf
TEST BANK for Operations Management, 14th Edition by William J. Stevenson,.pdfTEST BANK for Operations Management, 14th Edition by William J. Stevenson,.pdf
TEST BANK for Operations Management, 14th Edition by William J. Stevenson,.pdf
 
Marketing Management 16 Global Edition by Philip Kotler test bank.docx
Marketing Management 16 Global Edition by Philip Kotler test bank.docxMarketing Management 16 Global Edition by Philip Kotler test bank.docx
Marketing Management 16 Global Edition by Philip Kotler test bank.docx
 
Team Dynamics: A Journey to Excellence
Team Dynamics: A Journey to ExcellenceTeam Dynamics: A Journey to Excellence
Team Dynamics: A Journey to Excellence
 
W.H.Bender Quote 63 You Must Plan T.O.P Take-Out Packaging
W.H.Bender Quote 63 You Must Plan T.O.P Take-Out PackagingW.H.Bender Quote 63 You Must Plan T.O.P Take-Out Packaging
W.H.Bender Quote 63 You Must Plan T.O.P Take-Out Packaging
 
Group work -meaning and definitions- Characteristics and Importance
Group work -meaning and definitions- Characteristics and ImportanceGroup work -meaning and definitions- Characteristics and Importance
Group work -meaning and definitions- Characteristics and Importance
 
Spring-2024-Priesthoods of Augustus Yale Historical Review
Spring-2024-Priesthoods of Augustus Yale Historical ReviewSpring-2024-Priesthoods of Augustus Yale Historical Review
Spring-2024-Priesthoods of Augustus Yale Historical Review
 
Leading People - Harvard Manage Mentor Certificate
Leading People - Harvard Manage Mentor CertificateLeading People - Harvard Manage Mentor Certificate
Leading People - Harvard Manage Mentor Certificate
 
DrupalCamp Atlanta 2022 - Effective Project Management
DrupalCamp Atlanta 2022 - Effective Project ManagementDrupalCamp Atlanta 2022 - Effective Project Management
DrupalCamp Atlanta 2022 - Effective Project Management
 

Four & Twenty Pi - A recipe for adapting service design to a government context