SlideShare a Scribd company logo
THE FOUR SEASONS
DIGITAL MEDIA
UNIVERSE
How well do they manage to create a special digital customer relationship
with new dynamic tools?
Tiffany Blais
Laura Boglietti
Marie-Sophie Claude

MBA2B
THE SOCIAL NETWORKS
THEY COMMUNICATE WITH
 A dynamic presence on a Facebook network newly redesigned (arround
225000 fans)
 Twitter use for specific campaign as the ‘Winter Spa Campaign’ – enhance

customer engagement with real privileges touchpoints
 Brand participation in luxury travel chat on twitter
 Active presence on Weibo (China most popular social network) with the
lauching of an online magazine
COLLABORATIVE
PLATFORMS
 Strong presence on Google + to leverage its unique capabilities
and feature

 Presence on Tumblr with aggregated hotel facilities related content
SOCIAL VIDEO PLATFORM
 Some highly currated contents on youtube including world class
surfing videos from its property in the Maldives (videos views
280000)
BLOG AND MICROSITES
 Four Seasons online magazine (www.magazine.fourseasons.com)
which features unique content

 The Have Family Will Travel Blog features real stories from
customers travelling
MOBILE
 Launching special applications on smartphone, android, Iphone
C U S T O M E R D I G I TA L
A S S I S TA N C E W I T H P I N T E R E S T
 An virtual conciergerie platform allowing users to share interest,
passions, hobbies through albums
 Pin-Pack-Go invite user of Pinterest to communicate directly with

Four Season and benefits from proffesional assitance towards their
hotel experience
CUSTOMER DECISION
JOURNEY
 A complex customer journey due to the many interactive digital
tools
 OTA’s presence are here on this customer decision journey only on

a sale information purpose
 Interesting hotel prices with the various OTA’s
FOUS SEASONS DIGITAL
WORLD PROS:
 A wide pannel of diversified strategic and dynamic tool (social
networks, video and collaborative platforms, blog)
 A tailored customer assistance on digital world (Pin-Pack-Go,

Pinterest)
 Greater visibility with some innovative tools (tumblr ) which make
the brands stand out from basic digital tools
FOUR SEASONS DIGITAL
WORLD CONS:
 Lack of creativity and investment contrary to its competitors such
as the W hotel ranked number 1 on digital level performance
CONCLUSION
 strong digital strategy using a huge range of social community
media
 Real cohesion between the various digital tools which make a real

competitive asset
 However the brand lost three ranks of the best Hospitality brands,
Four Seasons should think about being a bit more creative and not
renew their innovative strategies most often

More Related Content

Viewers also liked

Press
PressPress
Press
hipicoscl
 
Food Packaging, Fresh food check batch, IDM8
Food Packaging, Fresh food check batch, IDM8Food Packaging, Fresh food check batch, IDM8
Food Packaging, Fresh food check batch, IDM8
Qatar University- Young Scientists Center (Al-Bairaq)
 
2 Peter 2a
2 Peter 2a2 Peter 2a
Faq mais médicos para o brasil
Faq mais médicos para o brasilFaq mais médicos para o brasil
Faq mais médicos para o brasil
Mundo Spanish
 
презентация1
презентация1презентация1
презентация1
bomladen
 
Festa junina 2013 prof luzia
Festa junina 2013 prof luziaFesta junina 2013 prof luzia
Festa junina 2013 prof luzia
salainformaticahf
 
Hearing Aids and Ear Wax Build-Up
 Hearing Aids and Ear Wax Build-Up Hearing Aids and Ear Wax Build-Up
Hearing Aids and Ear Wax Build-Up
Diane Kean
 
Kubbu Quiz
Kubbu QuizKubbu Quiz
Kubbu Quiz
deutschonline
 
Session 6
Session 6Session 6
Session 6
sophielat
 
Digital marketing a quick run through
Digital marketing a quick run throughDigital marketing a quick run through
Digital marketing a quick run through
Mark Hayward
 

Viewers also liked (10)

Press
PressPress
Press
 
Food Packaging, Fresh food check batch, IDM8
Food Packaging, Fresh food check batch, IDM8Food Packaging, Fresh food check batch, IDM8
Food Packaging, Fresh food check batch, IDM8
 
2 Peter 2a
2 Peter 2a2 Peter 2a
2 Peter 2a
 
Faq mais médicos para o brasil
Faq mais médicos para o brasilFaq mais médicos para o brasil
Faq mais médicos para o brasil
 
презентация1
презентация1презентация1
презентация1
 
Festa junina 2013 prof luzia
Festa junina 2013 prof luziaFesta junina 2013 prof luzia
Festa junina 2013 prof luzia
 
Hearing Aids and Ear Wax Build-Up
 Hearing Aids and Ear Wax Build-Up Hearing Aids and Ear Wax Build-Up
Hearing Aids and Ear Wax Build-Up
 
Kubbu Quiz
Kubbu QuizKubbu Quiz
Kubbu Quiz
 
Session 6
Session 6Session 6
Session 6
 
Digital marketing a quick run through
Digital marketing a quick run throughDigital marketing a quick run through
Digital marketing a quick run through
 

Similar to Four seasons digital world

Digital marketing mounts - 220916
Digital marketing   mounts - 220916Digital marketing   mounts - 220916
Digital marketing mounts - 220916
Smitha Hemmigae
 
Content Marketing Strategies for Travel Industry
Content Marketing Strategies for Travel IndustryContent Marketing Strategies for Travel Industry
Content Marketing Strategies for Travel Industry
Poonam Mathur
 
Uncle Advertising 2015 Credentials
Uncle Advertising 2015 CredentialsUncle Advertising 2015 Credentials
Uncle Advertising 2015 Credentials
Nicolas Dijols (??)
 
Boosting Your Business With Social Media
Boosting Your Business With Social MediaBoosting Your Business With Social Media
Boosting Your Business With Social Media
factor[e] design initiative
 
Chemistry2011 trends
Chemistry2011 trendsChemistry2011 trends
Chemistry2011 trends
Chemistry Communications Group
 
Social Media Trends Report 2015
Social Media Trends Report 2015Social Media Trends Report 2015
Social Media Trends Report 2015
Hellocomputer
 
Why Digital and what you absolutely need to know
Why Digital and what you absolutely need to knowWhy Digital and what you absolutely need to know
Why Digital and what you absolutely need to know
Jan Los
 
The Future of Social Media Marketing: Trends to Watch | The Enterprise World
The Future of Social Media Marketing: Trends to Watch | The Enterprise WorldThe Future of Social Media Marketing: Trends to Watch | The Enterprise World
The Future of Social Media Marketing: Trends to Watch | The Enterprise World
TEWMAGAZINE
 
The Social Media Marketing
The Social Media MarketingThe Social Media Marketing
The Social Media Marketing
PritiBose
 
Uncle Advertising 2015 Credentials
Uncle Advertising 2015 CredentialsUncle Advertising 2015 Credentials
Uncle Advertising 2015 Credentials
Nicolas Dijols (??)
 
Strategy in a digital world
Strategy in a digital worldStrategy in a digital world
Strategy in a digital world
Lighthouse CEE
 
Facebook vs YouTube (Management Information System)
Facebook vs YouTube (Management Information System)Facebook vs YouTube (Management Information System)
Facebook vs YouTube (Management Information System)
Guider
 
Thetalkingcirlce - Voka Mechelen social media for B2B workshop
Thetalkingcirlce - Voka Mechelen social media for B2B workshopThetalkingcirlce - Voka Mechelen social media for B2B workshop
Thetalkingcirlce - Voka Mechelen social media for B2B workshop
thetalkingcircle
 
Social Networking Media
Social Networking MediaSocial Networking Media
Social Networking Media
bego220
 
WeChat Analysis for Brands 2015
WeChat Analysis for Brands 2015WeChat Analysis for Brands 2015
WeChat Analysis for Brands 2015
Chris Baker
 
Video team adv_socmedmarketing
Video team adv_socmedmarketingVideo team adv_socmedmarketing
Video team adv_socmedmarketing
advancedsocialmedia
 
Kukutana - Social Media Tools in Action
Kukutana  - Social Media Tools in ActionKukutana  - Social Media Tools in Action
Kukutana - Social Media Tools in Action
Purple Spinnaker
 
Response Marketing || Pause Project V5
Response Marketing || Pause Project V5Response Marketing || Pause Project V5
Response Marketing || Pause Project V5
Response Marketing
 
Presentation fashion industry & social media
Presentation fashion industry & social mediaPresentation fashion industry & social media
Presentation fashion industry & social media
La French Tech
 

Similar to Four seasons digital world (20)

Digital marketing mounts - 220916
Digital marketing   mounts - 220916Digital marketing   mounts - 220916
Digital marketing mounts - 220916
 
Content Marketing Strategies for Travel Industry
Content Marketing Strategies for Travel IndustryContent Marketing Strategies for Travel Industry
Content Marketing Strategies for Travel Industry
 
Uncle Advertising 2015 Credentials
Uncle Advertising 2015 CredentialsUncle Advertising 2015 Credentials
Uncle Advertising 2015 Credentials
 
Boosting Your Business With Social Media
Boosting Your Business With Social MediaBoosting Your Business With Social Media
Boosting Your Business With Social Media
 
Chemistry2011 trends
Chemistry2011 trendsChemistry2011 trends
Chemistry2011 trends
 
Social Media Trends Report 2015
Social Media Trends Report 2015Social Media Trends Report 2015
Social Media Trends Report 2015
 
Creator Influencer Strategy Master Class - Corinne Rose Guirgis
Creator Influencer Strategy Master Class - Corinne Rose GuirgisCreator Influencer Strategy Master Class - Corinne Rose Guirgis
Creator Influencer Strategy Master Class - Corinne Rose Guirgis
 
Why Digital and what you absolutely need to know
Why Digital and what you absolutely need to knowWhy Digital and what you absolutely need to know
Why Digital and what you absolutely need to know
 
The Future of Social Media Marketing: Trends to Watch | The Enterprise World
The Future of Social Media Marketing: Trends to Watch | The Enterprise WorldThe Future of Social Media Marketing: Trends to Watch | The Enterprise World
The Future of Social Media Marketing: Trends to Watch | The Enterprise World
 
The Social Media Marketing
The Social Media MarketingThe Social Media Marketing
The Social Media Marketing
 
Uncle Advertising 2015 Credentials
Uncle Advertising 2015 CredentialsUncle Advertising 2015 Credentials
Uncle Advertising 2015 Credentials
 
Strategy in a digital world
Strategy in a digital worldStrategy in a digital world
Strategy in a digital world
 
Facebook vs YouTube (Management Information System)
Facebook vs YouTube (Management Information System)Facebook vs YouTube (Management Information System)
Facebook vs YouTube (Management Information System)
 
Thetalkingcirlce - Voka Mechelen social media for B2B workshop
Thetalkingcirlce - Voka Mechelen social media for B2B workshopThetalkingcirlce - Voka Mechelen social media for B2B workshop
Thetalkingcirlce - Voka Mechelen social media for B2B workshop
 
Social Networking Media
Social Networking MediaSocial Networking Media
Social Networking Media
 
WeChat Analysis for Brands 2015
WeChat Analysis for Brands 2015WeChat Analysis for Brands 2015
WeChat Analysis for Brands 2015
 
Video team adv_socmedmarketing
Video team adv_socmedmarketingVideo team adv_socmedmarketing
Video team adv_socmedmarketing
 
Kukutana - Social Media Tools in Action
Kukutana  - Social Media Tools in ActionKukutana  - Social Media Tools in Action
Kukutana - Social Media Tools in Action
 
Response Marketing || Pause Project V5
Response Marketing || Pause Project V5Response Marketing || Pause Project V5
Response Marketing || Pause Project V5
 
Presentation fashion industry & social media
Presentation fashion industry & social mediaPresentation fashion industry & social media
Presentation fashion industry & social media
 

Recently uploaded

SAP S/4 HANA sourcing and procurement to Public cloud
SAP S/4 HANA sourcing and procurement to Public cloudSAP S/4 HANA sourcing and procurement to Public cloud
SAP S/4 HANA sourcing and procurement to Public cloud
maazsz111
 
Dandelion Hashtable: beyond billion requests per second on a commodity server
Dandelion Hashtable: beyond billion requests per second on a commodity serverDandelion Hashtable: beyond billion requests per second on a commodity server
Dandelion Hashtable: beyond billion requests per second on a commodity server
Antonios Katsarakis
 
Columbus Data & Analytics Wednesdays - June 2024
Columbus Data & Analytics Wednesdays - June 2024Columbus Data & Analytics Wednesdays - June 2024
Columbus Data & Analytics Wednesdays - June 2024
Jason Packer
 
Best 20 SEO Techniques To Improve Website Visibility In SERP
Best 20 SEO Techniques To Improve Website Visibility In SERPBest 20 SEO Techniques To Improve Website Visibility In SERP
Best 20 SEO Techniques To Improve Website Visibility In SERP
Pixlogix Infotech
 
Main news related to the CCS TSI 2023 (2023/1695)
Main news related to the CCS TSI 2023 (2023/1695)Main news related to the CCS TSI 2023 (2023/1695)
Main news related to the CCS TSI 2023 (2023/1695)
Jakub Marek
 
AWS Cloud Cost Optimization Presentation.pptx
AWS Cloud Cost Optimization Presentation.pptxAWS Cloud Cost Optimization Presentation.pptx
AWS Cloud Cost Optimization Presentation.pptx
HarisZaheer8
 
GNSS spoofing via SDR (Criptored Talks 2024)
GNSS spoofing via SDR (Criptored Talks 2024)GNSS spoofing via SDR (Criptored Talks 2024)
GNSS spoofing via SDR (Criptored Talks 2024)
Javier Junquera
 
leewayhertz.com-AI in predictive maintenance Use cases technologies benefits ...
leewayhertz.com-AI in predictive maintenance Use cases technologies benefits ...leewayhertz.com-AI in predictive maintenance Use cases technologies benefits ...
leewayhertz.com-AI in predictive maintenance Use cases technologies benefits ...
alexjohnson7307
 
Generating privacy-protected synthetic data using Secludy and Milvus
Generating privacy-protected synthetic data using Secludy and MilvusGenerating privacy-protected synthetic data using Secludy and Milvus
Generating privacy-protected synthetic data using Secludy and Milvus
Zilliz
 
TrustArc Webinar - 2024 Global Privacy Survey
TrustArc Webinar - 2024 Global Privacy SurveyTrustArc Webinar - 2024 Global Privacy Survey
TrustArc Webinar - 2024 Global Privacy Survey
TrustArc
 
WeTestAthens: Postman's AI & Automation Techniques
WeTestAthens: Postman's AI & Automation TechniquesWeTestAthens: Postman's AI & Automation Techniques
WeTestAthens: Postman's AI & Automation Techniques
Postman
 
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAU
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAUHCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAU
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAU
panagenda
 
5th LF Energy Power Grid Model Meet-up Slides
5th LF Energy Power Grid Model Meet-up Slides5th LF Energy Power Grid Model Meet-up Slides
5th LF Energy Power Grid Model Meet-up Slides
DanBrown980551
 
dbms calicut university B. sc Cs 4th sem.pdf
dbms  calicut university B. sc Cs 4th sem.pdfdbms  calicut university B. sc Cs 4th sem.pdf
dbms calicut university B. sc Cs 4th sem.pdf
Shinana2
 
Skybuffer SAM4U tool for SAP license adoption
Skybuffer SAM4U tool for SAP license adoptionSkybuffer SAM4U tool for SAP license adoption
Skybuffer SAM4U tool for SAP license adoption
Tatiana Kojar
 
Digital Banking in the Cloud: How Citizens Bank Unlocked Their Mainframe
Digital Banking in the Cloud: How Citizens Bank Unlocked Their MainframeDigital Banking in the Cloud: How Citizens Bank Unlocked Their Mainframe
Digital Banking in the Cloud: How Citizens Bank Unlocked Their Mainframe
Precisely
 
June Patch Tuesday
June Patch TuesdayJune Patch Tuesday
June Patch Tuesday
Ivanti
 
Building Production Ready Search Pipelines with Spark and Milvus
Building Production Ready Search Pipelines with Spark and MilvusBuilding Production Ready Search Pipelines with Spark and Milvus
Building Production Ready Search Pipelines with Spark and Milvus
Zilliz
 
Public CyberSecurity Awareness Presentation 2024.pptx
Public CyberSecurity Awareness Presentation 2024.pptxPublic CyberSecurity Awareness Presentation 2024.pptx
Public CyberSecurity Awareness Presentation 2024.pptx
marufrahmanstratejm
 
Energy Efficient Video Encoding for Cloud and Edge Computing Instances
Energy Efficient Video Encoding for Cloud and Edge Computing InstancesEnergy Efficient Video Encoding for Cloud and Edge Computing Instances
Energy Efficient Video Encoding for Cloud and Edge Computing Instances
Alpen-Adria-Universität
 

Recently uploaded (20)

SAP S/4 HANA sourcing and procurement to Public cloud
SAP S/4 HANA sourcing and procurement to Public cloudSAP S/4 HANA sourcing and procurement to Public cloud
SAP S/4 HANA sourcing and procurement to Public cloud
 
Dandelion Hashtable: beyond billion requests per second on a commodity server
Dandelion Hashtable: beyond billion requests per second on a commodity serverDandelion Hashtable: beyond billion requests per second on a commodity server
Dandelion Hashtable: beyond billion requests per second on a commodity server
 
Columbus Data & Analytics Wednesdays - June 2024
Columbus Data & Analytics Wednesdays - June 2024Columbus Data & Analytics Wednesdays - June 2024
Columbus Data & Analytics Wednesdays - June 2024
 
Best 20 SEO Techniques To Improve Website Visibility In SERP
Best 20 SEO Techniques To Improve Website Visibility In SERPBest 20 SEO Techniques To Improve Website Visibility In SERP
Best 20 SEO Techniques To Improve Website Visibility In SERP
 
Main news related to the CCS TSI 2023 (2023/1695)
Main news related to the CCS TSI 2023 (2023/1695)Main news related to the CCS TSI 2023 (2023/1695)
Main news related to the CCS TSI 2023 (2023/1695)
 
AWS Cloud Cost Optimization Presentation.pptx
AWS Cloud Cost Optimization Presentation.pptxAWS Cloud Cost Optimization Presentation.pptx
AWS Cloud Cost Optimization Presentation.pptx
 
GNSS spoofing via SDR (Criptored Talks 2024)
GNSS spoofing via SDR (Criptored Talks 2024)GNSS spoofing via SDR (Criptored Talks 2024)
GNSS spoofing via SDR (Criptored Talks 2024)
 
leewayhertz.com-AI in predictive maintenance Use cases technologies benefits ...
leewayhertz.com-AI in predictive maintenance Use cases technologies benefits ...leewayhertz.com-AI in predictive maintenance Use cases technologies benefits ...
leewayhertz.com-AI in predictive maintenance Use cases technologies benefits ...
 
Generating privacy-protected synthetic data using Secludy and Milvus
Generating privacy-protected synthetic data using Secludy and MilvusGenerating privacy-protected synthetic data using Secludy and Milvus
Generating privacy-protected synthetic data using Secludy and Milvus
 
TrustArc Webinar - 2024 Global Privacy Survey
TrustArc Webinar - 2024 Global Privacy SurveyTrustArc Webinar - 2024 Global Privacy Survey
TrustArc Webinar - 2024 Global Privacy Survey
 
WeTestAthens: Postman's AI & Automation Techniques
WeTestAthens: Postman's AI & Automation TechniquesWeTestAthens: Postman's AI & Automation Techniques
WeTestAthens: Postman's AI & Automation Techniques
 
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAU
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAUHCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAU
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAU
 
5th LF Energy Power Grid Model Meet-up Slides
5th LF Energy Power Grid Model Meet-up Slides5th LF Energy Power Grid Model Meet-up Slides
5th LF Energy Power Grid Model Meet-up Slides
 
dbms calicut university B. sc Cs 4th sem.pdf
dbms  calicut university B. sc Cs 4th sem.pdfdbms  calicut university B. sc Cs 4th sem.pdf
dbms calicut university B. sc Cs 4th sem.pdf
 
Skybuffer SAM4U tool for SAP license adoption
Skybuffer SAM4U tool for SAP license adoptionSkybuffer SAM4U tool for SAP license adoption
Skybuffer SAM4U tool for SAP license adoption
 
Digital Banking in the Cloud: How Citizens Bank Unlocked Their Mainframe
Digital Banking in the Cloud: How Citizens Bank Unlocked Their MainframeDigital Banking in the Cloud: How Citizens Bank Unlocked Their Mainframe
Digital Banking in the Cloud: How Citizens Bank Unlocked Their Mainframe
 
June Patch Tuesday
June Patch TuesdayJune Patch Tuesday
June Patch Tuesday
 
Building Production Ready Search Pipelines with Spark and Milvus
Building Production Ready Search Pipelines with Spark and MilvusBuilding Production Ready Search Pipelines with Spark and Milvus
Building Production Ready Search Pipelines with Spark and Milvus
 
Public CyberSecurity Awareness Presentation 2024.pptx
Public CyberSecurity Awareness Presentation 2024.pptxPublic CyberSecurity Awareness Presentation 2024.pptx
Public CyberSecurity Awareness Presentation 2024.pptx
 
Energy Efficient Video Encoding for Cloud and Edge Computing Instances
Energy Efficient Video Encoding for Cloud and Edge Computing InstancesEnergy Efficient Video Encoding for Cloud and Edge Computing Instances
Energy Efficient Video Encoding for Cloud and Edge Computing Instances
 

Four seasons digital world

  • 1. THE FOUR SEASONS DIGITAL MEDIA UNIVERSE How well do they manage to create a special digital customer relationship with new dynamic tools? Tiffany Blais Laura Boglietti Marie-Sophie Claude MBA2B
  • 2. THE SOCIAL NETWORKS THEY COMMUNICATE WITH  A dynamic presence on a Facebook network newly redesigned (arround 225000 fans)  Twitter use for specific campaign as the ‘Winter Spa Campaign’ – enhance customer engagement with real privileges touchpoints  Brand participation in luxury travel chat on twitter  Active presence on Weibo (China most popular social network) with the lauching of an online magazine
  • 3. COLLABORATIVE PLATFORMS  Strong presence on Google + to leverage its unique capabilities and feature  Presence on Tumblr with aggregated hotel facilities related content
  • 4. SOCIAL VIDEO PLATFORM  Some highly currated contents on youtube including world class surfing videos from its property in the Maldives (videos views 280000)
  • 5. BLOG AND MICROSITES  Four Seasons online magazine (www.magazine.fourseasons.com) which features unique content  The Have Family Will Travel Blog features real stories from customers travelling
  • 6. MOBILE  Launching special applications on smartphone, android, Iphone
  • 7.
  • 8. C U S T O M E R D I G I TA L A S S I S TA N C E W I T H P I N T E R E S T  An virtual conciergerie platform allowing users to share interest, passions, hobbies through albums  Pin-Pack-Go invite user of Pinterest to communicate directly with Four Season and benefits from proffesional assitance towards their hotel experience
  • 9. CUSTOMER DECISION JOURNEY  A complex customer journey due to the many interactive digital tools  OTA’s presence are here on this customer decision journey only on a sale information purpose  Interesting hotel prices with the various OTA’s
  • 10. FOUS SEASONS DIGITAL WORLD PROS:  A wide pannel of diversified strategic and dynamic tool (social networks, video and collaborative platforms, blog)  A tailored customer assistance on digital world (Pin-Pack-Go, Pinterest)  Greater visibility with some innovative tools (tumblr ) which make the brands stand out from basic digital tools
  • 11. FOUR SEASONS DIGITAL WORLD CONS:  Lack of creativity and investment contrary to its competitors such as the W hotel ranked number 1 on digital level performance
  • 12. CONCLUSION  strong digital strategy using a huge range of social community media  Real cohesion between the various digital tools which make a real competitive asset  However the brand lost three ranks of the best Hospitality brands, Four Seasons should think about being a bit more creative and not renew their innovative strategies most often