This document provides guidance for product management at VivaReal. It discusses why product management is important as the company has expanded its mobile and web apps. It emphasizes that product management needs dedicated focus separate from project management or engineering. The key roles of a product manager are to assess opportunities, define the product, and understand users, not to manage projects or define specs. Product managers should prioritize initiatives based on costs, benefits, and timing. They should track relevant metrics like conversions and costs per lead to measure success.