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How’s your social learning initiative going? If you are like most companies, you can easily match your situation with one of the following categories.
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If your situation falls into either Category 1 or Category 2, this session is a must for you. Learn how to put social learning into context and into action in your organization. If your situation is closest to Category 3, we encourage you to attend this session to share the successes of your experience with your peers. Either way, this session promises to connect you.
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Category 2: We have started using social media for learning, but we don’t really have a strategy for how to leverage it.
Category 3: We have mastered the technology and its adoption and are seeing daily benefit.
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20110413 founder institute
1. HOW TO GET A CLUE
or, Startup Research for Scientists, Engineers, and Other Geeks
@mengwong
mengwong@pobox.com
Founder Institute Singapore
13 April 2011
mengwong.com/sg/capital/
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scratching
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27. Alpha geeks tech research
scratching tech development
their own
itch
28. Alpha geeks tech research
scratching tech development
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itch
29. Alpha geeks tech research
scratching tech development
their own market research
itch market development
30. Be the Customer
Do absolutely everything a Spend money to buy existing
frustrated customer would. solutions, only to find they’re
imperfect.
Spend hours looking for
solutions. Do the time!
Ask for help on forums. You may already be doing
this in some area of our life.
Go to industry conferences. What is it? Ask friends and
colleagues what you’re really
Ask your friends and
good at – surprise yourself!
colleagues for advice.
31. Ten Years of your Life
This could very well be the What’s more important than
biggest accomplishment of making $10,000 a month
your life and living the good life?
Or the biggest failure. Not everybody has an answer
to that question.
What do you care about
enough that you can say, “all Not everybody is destined to
that matters is that I tried”? be an entrepreneur.
“I wrote, so I would have Go tell your ego that that’s
something to read” –author okay.
32.
33.
34. MBA Market Research
Market Sizing
top-down / bottom-up
Customer Research
Price Sensitivity
Competitive Research
Features / Benefits /
SWOT / etc
35. Why do Profits Matter?
Money is a measure of value.
Ceteris paribus, the entrepreneur who delivers a greater profit
contributes more to society. (modulo “right livelihood”.)
Capitalism means you get to capture the NPV of future earnings
and use that to enable the next generation of entrepreneurs.
You can’t take it with you when you die; it’s just a game.
Startups are a humanity more than any other field of business.
36. Competitive Research
Don’t skate to where the puck is.
Skate to where the puck will be.
—Gretzky
Crunchbase.com. ListIO.com.
LMGTFY.com.
An invention must make sense in the
world in which it is completed, not
the world in which it was begun.
—Kurzweil
37. Art and
Science
http://www.flickr.com/photos/ncinco/5482521736/
53. Why My Startup Doesn’t Already Exist
1. Actually it does. I’m a clone. 6. Previous teams too early;
… but I’m adding a twist! external enabler was absent.
2. Nobody’s ever had the idea 7. Lacked secret sauce:
before. internal enabler was absent.
…actually they have, I just 8. Previous teams built too slow
don’t know it. or too big.
3. It’s nice, but nobody cares. 9. Previous teams weren’t agile
enough to keep up with
4. It’s nice, but too expensive. competition.
5. Previous teams couldn’t
execute.
54. secret sauce, please
Industry Experience ++
Domain Expertise ++
I have a PhD + –
I have an MBA – –
I dropped out of college ++
55. why you?
why now?
are you riding some sort of
disruptive wave?
56. WE HAVE NO COMPETITION
“They tried and failed?” “No. They tried and died.”
57. WE HAVE NO COMPETITION
“They tried and failed?” “No. They tried and died.”