This document provides an overview of digital marketing and how it has become more popular than traditional marketing. It discusses how digital marketing utilizes platforms on the internet and mobile phones to reach a wider audience more cost effectively and with more measurable results. Specific digital marketing tactics are also outlined such as search engine optimization, social media marketing, email marketing, and more. Usage statistics for digital marketing in India by corporations are presented from 2018 to 2021 showing increasing adoption rates.

1. DIGITAL MARKETING PRESENTATION

2. WHAT IS DIGITAL MARKETING?
Q: Nowadays nearly every marketer is using digital marketing for their business but how did digital marketing become more popular than traditional marketing?
Ans: Over the past few decades digital marketing has evolved at a rapid pace, These days a lot of people spend most of their time on the internet.
Q: what happens on the internet every 60 seconds?
Digital marketing is an umbrella term for the marketing of products or services using digital technologies, Mainly on the
internet, But also including mobile phones, display advertising, and any other digital medium.
Traditional Marketing :
1. Reach is limited
2. Non-Versatile
3. Delayed
Communication
4. Lack of real-time
result
5. Expensive
6. Difficult to reach the
target audience
Digital Marketing
1. Reach is maximum
2. Versatile
3. Instant
communication
4. Instant Real-time
Result
5. Cost-effective
6. Easy to reach the
Target audience

3. WHY DIGITAL MARKETING ?
.
1. Lower cost and
higher flexibility for
your marketing
efforts.
2. Access to
consumers who rely
on their mobile
phones.
3. The ability to speak with
authority on topics related
to your product or industry
4. It is easy to track and
monitor your digital
campaigns.
5. Digital marketing can
help brands improve their
customer relationships.
6. Opportunities to
incorporate multiple
types of media into
your marketing.
7. Your brand can
provide a more
interactive experience
through digital
marketing channels.
8. More modern
consumers are going
digital.
9. Digital marketing
strategies are affordable.
10. Your competitors are
doing it!

4. DIGITAL MARKETING
USAGES IN INDIA
(Corporates)
30% 50% 60% 90%
2 018 2 019 2 0 2 0 2 02 1

5. TYPES OF DIGITAL
MARKETING
0 1
0 2
0 3
0 4
0 6
0 7
0 8
0 9
Search Engine Optimization (SEO)
Content Marketing
Social Media Marketing
Pay Per Click (PPC)
Search Engine Marketing
Instant Messaging Marketing
Branding
Email Marketing
Web Design and Development
0 5

6. Search Engine
Optimization
(SEO)

8. On-Page SEO REPORT

10. The infographics submission is used for the purpose of sharing information and building
strong links. It works on the psychological phenomenon that visuals bear an impact, which is
60,000 times more intense than the texts.
Benefits of Infographics Submission:
•On social networking sites like Facebook and Instagram,
infographics are shared more than textual content since they
seem to be lengthy and not worth reading. This can help
you in gaining more shares.
•Incorporating the logo of the brand in the infographics can
help in the promotion of the brand and idea both. This will
create a sense of familiarity in the minds of potential
customers.
•Infographics create more impact than texts. They reflect on
psychology for a more extended time.
•They are an excellent way to communicate complicated
information innovatively and comprehensively.

18. Google AD Words

19. Inquiries Generated by Digital Marketing Dept.
June To August 2022
Neptune (India)
Limited.
Neptune Automatic
Pvt. Ltd.
416 249

20. THANK YOU