Creating a School Marketing Strategy That More Than Doubles or Triples Your ROI Pandemic has definitely given a big jolt to every business or shall I say, to every business that was not prepared to fight these kinds of uncertain times. It definitely hit the education sector the hardest. A year of empty classrooms is a lot of loss for any school or college. Surprisingly, this loss could have been avoided; even this tough situation could have been turned into a profitable opportunity.

1. Here’s How This School Marketing
Strategy Led To 1540% ROI Increase (4-
Step Process)
Creating a School Marketing Strategy That More Than Doubles or Triples
Your ROI
Pandemic has de몭nitely given a big jolt to every business or shall I say, to
every business that was not prepared to 몭ght these kinds of uncertain
times.
It de몭nitely hit the education sector the hardest. A year of empty
classrooms is a lot of loss for any school or college.
Surprisingly, this loss could have been avoided; even this tough situation
could have been turned into a pro몭table opportunity.
That’s why today I am writing about a pandemic-proof digital marketing
guide for schools.
This is going to help you understand why digital marketing is important for
schools, what a digital marketing plan should include and how can you
repeat my results of achieving 1,540% ROI for even your institute.
Content [ hide ]
1 Journey Of A School To 1,540% ROI (An Effective School Marketing Strategy)
1.1 Result of Implementing This School Marketing Strategy
2 Why Do You Need School Marketing Strategy?
Menu

2. 2.1 Digital Marketing Strategy Is Pandemic-Proof
2.2 Digital Marketing Strategy For Schools Brings High ROI
2.3 Digital Marketing Strategy Leads to Improved Reach
2.4 Digital Marketing Strategy Multiplies Word-of-mouth Marketing
3 How To Create A Digital Marketing Strategy For Your School?
3.1 Go Organic And GMO Free!Effective Grass-fed Marketing & Advertising
TechniquesYour emailjohnsmith@example.comLet's Grow
3.2 Website For Your School
3.2.1 Represent You As A Brand
3.2.2 Wow Your Visitors With Its Design
3.2.3 Save Their Time With Good Speed
3.2.4 Make Them Feel Secure
3.2.5 Provide Them With Easy navigation
3.2.6 Give Them Easy & Working Functionalities
3.3 Social Media For Your School
3.3.1 Social Media Acts as Digital Word-of-mouth
3.3.2 Social Media Provides Social Proof
3.3.3 Social Media Provides Easy Access To Your Target Audience
3.4 Online Reputation Marketing For Your School
3.5 Digital Advertising For Schools
3.6 SEO For Your School
3.7 Smart Business Owners Learn from the Mistakes of Others
Journey Of A School To 1,540% ROI (An Effective
School Marketing Strategy)
After 몭nishing business school, I started working as a marketing of몭cer for
an international school.
When I joined the school, they were not using any form of digital marketing
to increase their enrollments, except for occasional posting on Facebook.
They were completely dependent on traditional forms of marketing and
were struggling hard to hit their admission goals.
At that time, I took charge of establishing their presence on the internet
with the help of digital marketing and digital advertising.

3. The 몭rst thing I did was getting its website completely revamped so it
re몭ects the brand and is also matching the latest design trends.
Next, I established their social media presence and started a strategy for
making it stronger.
Then came the time for improving their reach on search engines, so I
started working on SEO.
As it was an international school whose target audience falls even in Russia
and China, international SEO became an important part of it as well.
Finally, it was time to start working on Google advertising. Within a few
months, all digital marketing efforts paid off, and we got our 몭rst admission
through it. Can you guess the return on investment?
Result Of Implementing This School Marketing Strategy
One student through digital marketing efforts (after removing the
entire marketing team’s salary and other marketing expenses) was
120%. Being a residential school, a student also has to pay boarding

4. 120%. Being a residential school, a student also has to pay boarding
fees, changing ROI to 220%.
This doesn’t end here. The majority of the students join that school
when they were in 6th or 7th grade.
That means the lifetime value now becomes 6 or 7 times the above-
mentioned ROI or 1,320% or 1,540% respectively.
Anything that can transform your ROI into four 몭gures is de몭nitely
worth paying attention to. I am not even counting how much these
students pay in donations after passing out from the school.
Most of them even donate a portion of their estate in their will. In
reality, the ROI is even bigger than that.
Now, when you know how digital marketing can actually skyrocket your
pro몭ts, let’s start what you, an amazing school in your district, can do
to repeat the same results that I achieved for that school.
This guide is not just for schools or colleges but can be used by any
organization that provides education-related services like training,
coaching, or something else.
Why Do You Need School Marketing Strategy?

5. There are various reasons why digital marketing is so crucial for schools.
Here are just a few of them:
Digital Marketing Strategy Is Pandemic-Proof
This is de몭nitely going to be the biggest reason why you should start
investing in digital marketing and digital advertising. Life is very
uncertain and 2020 has already taught us that.
A pandemic can come without any warning and the most we can do is
to prepare ourselves to 몭ght it to the best we can.
A threat always comes with a lot of hidden opportunities. Take the
‘Zoom’ company for an example.
COVID proved a big opportunity for them rather than a danger. Their
business 몭ourished like anything during these times and now they are
one of the biggest video communication providers for other
businesses.
If you had a strong digital presence yourself before your business was
hit by the pandemic, you would not have been affected so much by it.
You would have been ready to take advantage of this gap created by
the pandemic and students’ insatiable need for education even in
tough times.
Digital Marketing Strategy For Schools Brings High ROI
Working in that international school, I have got a chance to be a part of
every form of marketing ranging from digital to traditional.
We organized trade shows, participated in education fairs,
distributed pamphlets, advertised in print magazines, and organized
expensive events for parents in every country.

6. Can you guess which marketing action brought the best results when
looked at terms of the investment? Digital marketing!
Not just it proved highly effective, it also reduced the number of effort,
time, and money needed for getting one admission.
Digital Marketing Strategy Leads To Improved Reach
Whenever I worked on the print advertising strategy for that school, I
inquired about various magazines’ reach and their current readership.
Noting ever showed a reach as good as we see on digital channels.
The digital world provides access to a higher number of the right
students and parents. We all know everyone is present in the digital
world.
They might not attend your educational events but they will de몭nitely
check out their social media. If you advertise on social media, you are
able to increase your reach drastically

7.
Digital Marketing Strategy Multiplies Word-Of-Mouth
Marketing
The digital world has given birth to a new form of word-of-mouth
marketing – digital word-of-mouth.
We see people continuously sharing their experiences on social media,
websites, and different forums.
They don’t shy away from telling others how a brand makes them feel
and if they will recommend it to others or not.
If they have a positive experience and they share it online, it doesn’t
reach just a few hundred people but it reaches many more.
On the other hand, typical word-of-mouth marketing doesn’t reach
more than 4 people on average.
How To Create A Digital Marketing Strategy For Your

8. School?
There are some crucial digital areas that you need to work on religiously
before you start seeing results.
It doesn’t mean that other digital areas should be ignored, but this is just
implying that these should be prioritized over the others.
Go Organic And GMO Free!
E몭ective Grass-fed Marketing & Advertising Techniques
Website For Your School
I know most of you already have a website but having just a website is
not enough.
How many times we see such unattractive and non-performing
websites that as soon as we land on those, we leave without even
reading their message.
So, when I say work on your website, I am talking about creating a
website that will attract and convert your web traf몭c into loyal
customers.
A good school website will:
 johnsmith@example.com
Let's Grow

9.
Represent You As A Brand
It should be capable of competing with your own physical
institute. All the good furniture you have got in your school or
college should re몭ect on the design on your website.
The ease of communication and access to the information desk
should also re몭ect on your website.
A website needs to have all those things that you pride yourself
on in your brick-and-mortar institute.
Wow Your Visitors With Its Design
You’re trying to attract young people and they don’t have the
patience and time to interact with a website that is unappealing.
A good design will show them what they can expect when they
visit the physical buildings or classrooms.
You want a website that attracts students with the help of simple,
clean, and attractive design.
Save Their Time With Good Speed
A typical young student has an attention span of 8 seconds. If
somebody visits your website but it takes more than 8 seconds to
load a functionality or a webpage, the visitor will leave and 몭nd
another website.
You want a website that is able to handle the traf몭c and its need
for high speed.

10.
Make Them Feel Secure
When students, parents, and teachers will start interacting on your
website, you will be required to store various details in the
backend. Their login details, their performance, their chosen
courses, payment information, and various other things.
Your audience can’t share these details if they feel their
information is going to be safe with you.
As a result, the security and privacy of your website visitors
become an important factor in attracting them.
Provide Them With Easy Navigation
When a web visitor lands on your website, you don’t want him to
feel all confused and lost. You don’t want to make your users all
confused after landing on your page.
You want to hold their virtual hand and smoothly guide them
from one webpage to another till they are convinced that it is the
right place for them.
Give Them Easy & Working Functionalities

11. You don’t want to provide your audience with a boring newspaper-
style static website as your audience is made up of the young
generation.
The new generation is a digital generation. They spend most of
their time on the internet – socializing, shopping, and browsing.
Give them a chance to spend more time on your website.
Social Media For Your School
Why social media is so important for any educational institute?
Social Media Acts As Digital Word-Of-Mouth
We were taught in our business school that a happy customer will
tell 4 but an unhappy customer will tell 11.
These numbers have changed drastically in the digital world. Now,
a happy customer doesn’t tell to just 4 people but to at least

12. thousands.
That’s why I tell schools to jump on social media and multiply the
effects of old word-of-mouth marketing.
Social Media Provides Social Proof
As the internet has made access to information so easy, trust
becomes an important asset to earn for any business.
Students spend a lot of time on the internet, consuming
information.
Based on this information, they participate in the decision-
making process with their parents about their educational goals.
They don’t 몭nalize any institute school or college without seeing
enough social proof that puts their doubts to rest.
Social Media Provides Easy Access To Your Target Audience
Half of the world’s population is on Facebook and a similar
number is present on Instagram.
If you’re not doing social media marketing, you are missing out on
an easy opportunity to connect with many potential customers
and show them the bene몭ts of your wonderful services.

13.
Online Reputation Marketing For Your School
Educational selling needs a long-term commitment from a buyer. It’s
not like a retail product that you can easily replace or get rid of if you
don’t like it.
If you pick a bad school, you’re stuck with it for a long time or if you
pick a bad college, you have to still 몭nish your studies there.
Whenever any product involves long-term investment and
commitment, the trust and reliability of the service provider become
highly important.
For the same reason, you want your target audience to feel safe and
secure when they make a commitment to you.
The way to do that is by improving and managing your online
reputation.
Digital Advertising For Schools
No marketing plan is ever complete without advertising. As a result,
you have to ensure that your school’s digital marketing strategy
includes digital advertising.
We know many of your potential customers are active on social media
and are searching actively for their next colleges on Google.
Just being on social media or search engines is not going to increase
your reach. The digital world has made bridged the gap between
service providers and service seekers. Not just for us but for everyone.

14. The downside is increased and tougher competition.
SEO For Your School
SEO means improved visibility on the search engines.
Imagine if somebody searches ‘the best schools in New York,’ and your
school’s name shows up on the 몭rst page of Google instead of the 10th
If in this digital crowd, you want that your
message is heard and well­received by
your audience, you have to include
digital advertising in your marketing plan.
CLICK TO TWEET

15. or 20th page.
You will get improved visibility which will bring more traf몭c to your
website and this will lead to more conversions. This is known as SEO.
Generally, a website is either not visible at all on Google or it is on a
page that is generally not visited by many.
When people are searching for anything on Google or Bing, they don’t
click on every page. Mainly, the 몭rst page of search engines gets all the
clicks.
A little portion of those users checks out even the second and third
page of search engine result pages.
As a result, if your website is not in the top three pages, you will not
get discovered by them.
When you’re not discovered by them, they won’t consider your services
and you will lose a quali몭ed lead.
School Marketing Strategy In a Nutshell
As a school, you have to work on all the digital channels as these channels
in몭uence each others’ results.
A good presence on social media without any presence on Google will make
your audience question how reliable and trustworthy you can be.
So, it’s time for you to start working on your school marketing strategy and
arm yourself to 몭ght any other unexpected situation like COVID.
If you need my help in designing your digital marketing strategy for your
school or increasing your ROI on your digital marketing efforts, please get in
touch with Bizadmark.

16. Smart Business Owners Learn From The Mistakes Of Others
The secret to success in business isn’t doing what other successful people
have done; it’s by avoiding the mistakes made by businesses that have
failed. Instead of repeating their mistakes, now we can learn from them and
best ensure business growth and commercial success.
17 Reasons Why Businesses Fail brings the cautionary tales of mistakes
made by many businesses that ultimately led to their failure and which
other businesses should avoid at all costs if they plan to survive and grow.
Get your copy.
Here are a couple of helpful articles you may want to read, too:

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