Fort minor songs evaluation
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The document analyzes and evaluates songs by the hip hop group Fort Minor for a school project. It discusses selecting the song "Right Now" over other options like "Spell It Out" because "Right Now" has lyrics that relate to everyday struggles and can appeal to a wide audience, while avoiding strong language. It also notes that "Right Now" lends itself well to creating a narrative-based music video.
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Question 1
- The document discusses the process of creating a music video for an A2 media coursework assignment. It begins by researching conventions in existing pop music videos, focusing on artists like Beyonce and Kanye West.
- After mind-mapping popular pop artists, the creators chose Ellie Goulding as their focus and her song "Your Song" as the basis for their video. They studied film theory and conducted audience research to understand expectations.
- During production, they aimed to incorporate conventions like varied shot types and camera movement while challenging conventions through close-ups to highlight emotions conveyed in the song's lyrics. Their goal was to demonstrate skills in varied media forms for the coursework evaluation.
Evaluation Question Three
The candidate learned several important lessons from receiving feedback on their music video, magazine advertisement, and digipak from their target audience. They found that regularly incorporating feedback helped improve their work and make it more appealing. While not all feedback was applied, considering suggestions and finding compromises helped enhance the projects. The candidate discovered that pleasing all audience members can be difficult but that variability in elements like cutting pace kept most engaged.
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G324 excellent examples of evaluation tasks
The document provides examples of excellent coursework from candidates evaluating their final products for a media studies course. It notes that the examples demonstrate key moments from their own work and others' to support their arguments. They also show excellent use of specialist terminology and references to academic theory. Each presentation was produced with care and genuine critical reflection.
Evaluation question 1
The document discusses conventions of indie music videos that the media product draws from, develops, or challenges. It identifies typical conventions as:
1) Including both a musical performance and narrative elements, often shot in separate locations.
2) Featuring outdoor, urban settings to portray an indie DIY image.
3) Employing close-ups of band members and instruments to help audiences identify with the artist.
4) Centering the narrative on personal relationships or issues that young audiences can relate to.
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Evaluation Three
The document summarizes audience feedback received on a music video and related promotional materials. Feedback indicated that the music video successfully conveyed excitement and set the right tone. Some elements like editing and lip syncing were praised, while other aspects like pixelated images in promotional materials could be improved. Focus groups provided helpful feedback on the animatic and suggestions that were incorporated into the final music video, such as quick editing and filming in London. The finished music video was well-received overall, though some felt it conveyed violence which was not intended.
Evaluation 3
The audience feedback received for the music video and accompanying materials was generally positive. Feedback indicated that the music video set the right tone for the song and featured contrasting peaceful and protest elements. Some minor issues with lip syncing were noted. Feedback on the digipak and magazine poster commented that the materials looked realistic but the images appeared pixelated. The group's research identified their target audience as 14-21 year olds interested in genres like pop and rock. Focus groups provided helpful feedback on the animatic that informed edits to the final music video.
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Question 1
- The document discusses the process of creating a music video for an A2 media coursework assignment. It begins by researching conventions in existing pop music videos, focusing on artists like Beyonce and Kanye West.
- After mind-mapping popular pop artists, the creators chose Ellie Goulding as their focus and her song "Your Song" as the basis for their video. They studied film theory and conducted audience research to understand expectations.
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Evaluation Question Three
The candidate learned several important lessons from receiving feedback on their music video, magazine advertisement, and digipak from their target audience. They found that regularly incorporating feedback helped improve their work and make it more appealing. While not all feedback was applied, considering suggestions and finding compromises helped enhance the projects. The candidate discovered that pleasing all audience members can be difficult but that variability in elements like cutting pace kept most engaged.
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The document summarizes audience feedback received on a music video and related promotional materials. Feedback indicated that the music video successfully conveyed excitement and set the right tone. Some elements like editing and lip syncing were praised, while other aspects like pixelated images in promotional materials could be improved. Focus groups provided helpful feedback on the animatic and suggestions that were incorporated into the final music video, such as quick editing and filming in London. The finished music video was well-received overall, though some felt it conveyed violence which was not intended.
Evaluation 3
The audience feedback received for the music video and accompanying materials was generally positive. Feedback indicated that the music video set the right tone for the song and featured contrasting peaceful and protest elements. Some minor issues with lip syncing were noted. Feedback on the digipak and magazine poster commented that the materials looked realistic but the images appeared pixelated. The group's research identified their target audience as 14-21 year olds interested in genres like pop and rock. Focus groups provided helpful feedback on the animatic that informed edits to the final music video.
Question three
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Question 3
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Evaluation task 1
Our three media products - a music video, magazine advertisement, and DigiPak - use conventions of the R&B and hip-hop genres to relate to our target audience. The music video represents men through tattoos, jewelry, and occasional toplessness, and women through minimal clothing, hair, makeup and heels, though our video challenges the objectification of women. Elements like lighting, camera angles, editing on beat, and symbolism through color and imagery draw from real R&B/hip-hop media to develop mood and meaning. While drawing from conventions, our products also develop them by providing alternative portrayals of gender.
Audience feedback
From audience feedback on multiple projects, the creator has learned:
1) Feedback is important for understanding audience needs and improving work.
2) Elements like camera work, lighting, pacing, and narrative/performance balance impact audience experience.
3) Design elements like color, layout, images, and fonts must be carefully chosen to effectively portray the intended style and brand.
4) Feedback validated that their work meets audience expectations for quality and professionalism in the indie genre.
3a) what have you learnt from audience done
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Recovered file 3
Jerome Blake analyzes how their group's three media projects for a music video, magazine advertisement, and CD packaging utilize and challenge conventions of real media in the R&B and hip hop genres. The music video draws from conventions like minimal female clothing, tattoos and jewelry for men, and sexualization of women but aims to challenge stereotypical objectification. Elements like lighting, camera angles, editing, and representation of the female actor are used to relate to but also push boundaries from typical music video tropes. Analysis of genre conventions and application of film theories helped inform the projects' approaches.
Recovered file 1
Jerome Blake analyzes how their group's three media projects for a music video, magazine advertisement, and CD packaging utilize and challenge conventions of real media in the R&B and hip-hop genres. The music video draws from conventions like minimal female clothing, tattoos and jewelry for men, and sexualized imagery but aims to challenge typical objectification of women. Elements like lighting, camera angles, editing, and representation of gender draw from examples like "Miss Independent" while updating representations. The analysis considers how conventions were both followed and updated to resonate with audiences.
Question2
My group portrayed our artist as moody and emotional through his body language, facial expressions, and the narrative storyline in our music video. We showed him standing with hands in pockets looking at the floor to seem moody, and not making direct eye contact with the camera. The storyline in the video showed him arguing in a failing relationship. These methods made our artist seem relatable to our target audience of 17-25 year olds, as research showed similar bands portraying emotional themes were popular with this group.
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The document outlines a pitch presentation for a music video production. It will feature the artist J. Cole and follow two children growing up to become him and the girl in the song. Generic conventions like camera angles and props will be used to appeal to the target rap audience. The presentation outlines that the main artist has been cast, and a basketball court location secured. Future planning includes casting the child roles and creating storyboards and schedules.
Pitch presentation
The document outlines a pitch presentation for a music video production. It will feature the artist J. Cole and follow two children from youth into adulthood to represent Cole and the girl in his song. Generic conventions like camera angles, clothing, and props will be used to appeal to the target rap audience. The presentation outlines that the main artist has been cast, and a basketball court location secured, while children roles and additional planning are still needed.
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Question three
The document discusses audience feedback received for a music video project. [1] The target audience was identified as teenagers around the same age as the creators, as they would understand what appeals to that demographic. [2] Feedback was gathered through a questionnaire after screening the video for classmates, and while most elements were enjoyed, some felt the pacing did not match the song or more could be done. [3] The creators believe most feedback was valid but some missed that flashy elements did not fit their artist's brand of being urban and down to earth.
Evaluation
- The document discusses the evaluation of a music video created for the song "Rain Dance" by the indie band Modern Mafia.
- Feedback on the music video was generally positive, though some noted dark lighting made the band's performance unclear at times and that some scenes seemed repetitive.
- Feedback on ancillary texts like the magazine ad and DVD cover was also positive, praising the professional design and use of consistent visual elements tying the pieces together.
- New media technologies like digital cameras, editing software, and design programs were used throughout the project and helped with construction, research, planning and evaluation.
Evaluation
The document discusses a music video created by the author for evaluation purposes. It challenges conventions of typical music videos by being entirely narrative-based rather than performance-based. The author conducted audience feedback through questionnaires given to two classes of media studies students aged 16-18. Feedback was generally positive, though younger students aged 16 enjoyed it less than older students. Females on average enjoyed it more than males. The small sample size limits reliability.
Media evaluation question 3: What have you learnt from your audience feedback?
From distributing questionnaires to their target audience of females aged 15-25, the document summarizes the following key findings:
1) Most listened to music with friends or in cars, and watched music videos on channels like MTV. Pop, R&B, and indie music were most popular.
2) To appeal to their mainstream audience, the video was filmed in a studio following pop music conventions, though an "edge" was needed to stand out.
3) Green screening was difficult and led to picture quality flaws, so more planning was needed for special effects.
4) Audience testing helped refine editing and ensure the video intrigued and interested their target demographic.
Question 3
1) The group created a Facebook group to get feedback on their music video from an audience. Responses showed that conventions like using a phone and burning photo were enjoyed and helped convey the relationship ending.
2) Feedback also indicated that the stormy beach setting matched the mood of the song well.
3) Viewers understood the storyline as presented in a linear way and reflected in the song lyrics.
4) Conventions used successfully helped audiences identify the pop genre. Areas for improvement included more emotion in lip syncing and filming in multiple locations.
Media coursework evaluation, question three.
The document summarizes audience feedback received for a music video project. Key learnings were that the slow pace of the video matched the slow song well. Viewers understood the singer-songwriter genre and appreciated the sense of individuality conveyed. While most enjoyed the video, some provided constructive criticism on areas that could be improved. Demographic and psychographic profiling was used to target the audience, focusing on females aged 16-35.
Evaluation question 3
The document discusses the planning and production process for a music video for a song called "New Man" by Ed Sheeran. The team conducted research through questionnaires of their target 16-20 year old audience to inform all of their decisions. This included choosing locations, costumes, song selection, inclusion of a narrative, genre conventions, and editing style. Feedback from viewers on YouTube supported that the team successfully created a music video that their target audience engaged with and enjoyed.
Ariba media evaluation
1) The document evaluates a music video and its ancillary texts through audience feedback.
2) A questionnaire was administered to 30 people in the target age group of 14-24. It contained closed and open-ended questions about the CD cover, advert, and music video.
3) The results showed that most respondents found the link between the ancillary texts and music video to be clear. They also said the video matched expectations of a typical hip hop video and that they would be willing to watch it after seeing the advert or CD cover.
Ariba media evaluation
The document provides an evaluation of a music video and its marketing. It summarizes the ways the music video both conformed to and challenged conventions of real hip hop music videos. It also discusses how the music video and ancillary texts like the CD cover and advert worked together. Feedback was gathered from the target audience through a questionnaire. The feedback showed that the ancillary texts successfully promoted and marketed the music video, as the target audience was interested in watching it after seeing the advert or CD cover. The creator learned that designing elements that appeal to the target audience and reflect genre conventions can help ensure a new media product is successful.
A2 MEDIA MUSIC VIDEO EVALUATION
1) The document evaluates a music video and its ancillary texts through audience feedback.
2) A questionnaire was administered to 30 people in the target age group of 14-24. It contained closed and open-ended questions about the CD cover, advert, and music video.
3) The results showed that most respondents found the link between the ancillary texts and music video to be clear. They also said the video matched expectations of a typical hip hop video and that they would be willing to watch it after seeing the advert or CD cover.
Media evaluation question one
The document discusses conventions in K-pop music videos and how the creator's media products both conform to and challenge certain conventions. Specifically, the creator wanted to challenge the stereotypical portrayals of females and focus on values like love rather than physical appearance. The music video was created for the song "Dinosaur" by AKMU, which blends folk, EDM, and K-pop genres. Technical choices for the video drew from conventions of folk music like close-ups and EDM like fast editing, while colors and lighting drew from vibrant conventions of K-pop but in a pastel way to suit the youthful story of sibling relationships.
Music video lecture answers
This document provides a summary of several music videos and discusses their purposes, styles, and techniques. It analyzes videos by artists like Kid Rock, 1 Direction, Animal Collective, and Drake. Key points made include that mainstream videos by popular artists like 1 Direction likely had higher budgets and aimed to make money, while videos by less mainstream bands like Animal Collective had lower budgets and were more creative. The document also discusses techniques used in music videos like camera angles, editing, lighting, and how these vary by genre. Drake's videos are analyzed in depth, noting how some promote albums or songs while incorporating popular dances.
Evaluation task 1
Our three media products - a music video, magazine advertisement, and DigiPak - use conventions of the R&B and hip-hop genres to relate to our target audience. The music video represents men through tattoos, jewelry, and occasional toplessness, and women through minimal clothing, hair, makeup and heels, though our video challenges the objectification of women. Elements like lighting, camera angles, editing on beat, and symbolism through color and imagery draw from real R&B/hip-hop media to develop mood and meaning. While drawing from conventions, our products also develop them by providing alternative portrayals of gender.
Audience feedback
From audience feedback on multiple projects, the creator has learned:
1) Feedback is important for understanding audience needs and improving work.
2) Elements like camera work, lighting, pacing, and narrative/performance balance impact audience experience.
3) Design elements like color, layout, images, and fonts must be carefully chosen to effectively portray the intended style and brand.
4) Feedback validated that their work meets audience expectations for quality and professionalism in the indie genre.
3a) what have you learnt from audience done
The document discusses feedback received from audiences on ancillary materials created to support a music video production. It describes an initial draft of a digipak that was shared with a focus group for feedback. Key feedback noted the band name was too small and label information needed more detail. Subsequent drafts incorporated these changes. Another draft of a poster design was critiqued for not looking sufficiently like a poster and lacking marketing information. This feedback informed further revisions to improve the ancillary materials based on audience perspectives.
Recovered file 3
Jerome Blake analyzes how their group's three media projects for a music video, magazine advertisement, and CD packaging utilize and challenge conventions of real media in the R&B and hip hop genres. The music video draws from conventions like minimal female clothing, tattoos and jewelry for men, and sexualization of women but aims to challenge stereotypical objectification. Elements like lighting, camera angles, editing, and representation of the female actor are used to relate to but also push boundaries from typical music video tropes. Analysis of genre conventions and application of film theories helped inform the projects' approaches.
Recovered file 1
Jerome Blake analyzes how their group's three media projects for a music video, magazine advertisement, and CD packaging utilize and challenge conventions of real media in the R&B and hip-hop genres. The music video draws from conventions like minimal female clothing, tattoos and jewelry for men, and sexualized imagery but aims to challenge typical objectification of women. Elements like lighting, camera angles, editing, and representation of gender draw from examples like "Miss Independent" while updating representations. The analysis considers how conventions were both followed and updated to resonate with audiences.
Question2
My group portrayed our artist as moody and emotional through his body language, facial expressions, and the narrative storyline in our music video. We showed him standing with hands in pockets looking at the floor to seem moody, and not making direct eye contact with the camera. The storyline in the video showed him arguing in a failing relationship. These methods made our artist seem relatable to our target audience of 17-25 year olds, as research showed similar bands portraying emotional themes were popular with this group.
Pitch presentation
The document outlines a pitch presentation for a music video production. It will feature the artist J. Cole and follow two children growing up to become him and the girl in the song. Generic conventions like camera angles and props will be used to appeal to the target rap audience. The presentation outlines that the main artist has been cast, and a basketball court location secured. Future planning includes casting the child roles and creating storyboards and schedules.
Pitch presentation
The document outlines a pitch presentation for a music video production. It will feature the artist J. Cole and follow two children from youth into adulthood to represent Cole and the girl in his song. Generic conventions like camera angles, clothing, and props will be used to appeal to the target rap audience. The presentation outlines that the main artist has been cast, and a basketball court location secured, while children roles and additional planning are still needed.
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Media evaluation question 3: What have you learnt from your audience feedback?
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Evaluation q1
In our music video, we used several conventions of real music videos to tell a narrative story through our video. We included a balance-unbalance-balance structure to our narrative about a relationship that starts happy, hits a conflict, and ends resolved. We also included both narrative and performance elements to keep audiences engaged. Specifically, we featured our artist prominently in front of a red background for the performance sections. Additionally, we subtly linked the video's actions to the lyrics of the song by having the artist mime the words and include a narrative of "waiting" to match the song's title. We also edited the video to match the tempo of the music, speeding up cuts near the chorus. Overall, we aimed to develop
Question 1
The document discusses conventions of pop music videos and how the media product challenges some conventions while developing others. It summarizes Andrew Goodwin's theory of typical pop music video conventions, such as demonstrating genre characteristics and relating visuals to lyrics/music. Research analyzed conventions in pop artists' videos and Sam Smith's videos specifically. The media product uses a narrative structure and matches lyrics and visuals, but challenges conventions like lip syncing and develops conventions such as reversing typical gender roles. Ancillary conventions for pop genre products like magazines are also discussed.
Evaluation q3 media
The document discusses how the creator researched and planned their rap music video targeting a niche rap/hip hop audience. They watched YouTube reaction videos to understand rap conventions. They interviewed their target audience about expected costumes, props, and themes to incorporate in the video. They used Wordle to analyze lyrics and plan album titles and themes around common words. They shared drafts on YouTube and Facebook to get peer feedback and improve the video for their target audience.
A2 media studies evaluation questions
1. The document discusses the process of creating a music video for the song "When I was a youngster" by Rizzle Kicks.
2. Audience research was conducted through questionnaires to determine the target audience and their preferences.
3. Various filming equipment, editing software, and online resources were used in the production and research stages.
4. A blog was maintained to document the process, which included researching conventions of music videos and comparing to other Rizzle Kicks videos.
Evaluation task 1 (mahdi maah)
The document describes several media products created by the author, including a music video, magazine advertisement, and DigiPak. It discusses how these products use and challenge conventions of real hip hop/R&B media. The music video draws inspiration from Drake's "Find Your Love" by using red to connote romance and portraying the male lead as vulnerable. It aims to break conventions while retaining the genres' concepts. The representation of women challenges stereotypes by dressing the actress modestly and avoiding objectification. Editing and camera techniques from real music videos are employed while developing new approaches.
Luke mc guckin track choices
The document discusses three potential song choices for a music video project and the rationale for each. It ultimately selects "Bonfire" by The Hunna as the final choice. The key reasons given are that the group members all like the song, the guitar riffs are clear and easy to replicate, and the fast pace of the song and editing well. Additionally, it is an unknown indie song, giving them creative freedom without genre restrictions.
Evaluation
The document discusses the evaluation of a music video created for an R&B/Funky House genre. It examines how the video uses, develops, and challenges conventions of the genre. It discusses the narrative, use of lighting, costumes, editing techniques, sound, camera angles and how they adhere to or develop typical conventions. Feedback is also discussed, noting the video was generally well-received by the target audience but could improve on eye contact from the artist. New media technologies like digital cameras, video cameras and computers were used in planning, research, and production.
Evaluation
The document discusses how the creator's music video for an R&B/Funky House song effectively uses, develops, and challenges conventions of the genre. It sticks closely to conventions like using a simple breakup narrative that audiences can relate to, but also challenges expectations in some ways, like showing the female's emotions more than the male's. Elements like lighting, costumes, editing techniques, and camera angles were chosen specifically to fit genre conventions while advancing the story. The combination of the music video and its promotional poster/DVD cover is also deemed effective because they share matching themes, locations, and symbolic elements to clearly link the pieces together for audiences.
Evaluation
The document discusses the use of new media technologies in the planning, research, and evaluation stages of creating a media product. During planning, the group used a digital camera to take photos of potential filming locations and test camera angles. They also used a video camera to practice filming and different camera shots. A computer was used for online research on possible genres, artists, and to design the DVD cover and promotional poster. Excel was used to analyze questionnaire results. YouTube, SlideShare, and Prezi were used to publish research findings. During production, a MacBook Pro was used to edit video footage and create the DVD cover and poster designs.
Evaluation 1
The document summarizes a student's music video project analyzing the song "Love Song" by Rihanna featuring Future. The summary discusses the following key points in 3 sentences:
The student group chose this song because it was a simple R&B genre that would be easy to portray Rihanna's style in. Their music video had a disjointed, non-linear structure with flashbacks. They ensured the visuals and lip syncing matched the music well and followed Todorov's narrative theory of establishing a problem, development, climax, resolution.
Written evaluation
The document provides an evaluation of a music video created for a class assignment. It discusses how the video uses, develops, and challenges conventions of the R&B/Funky House music video genre. It examines elements like narrative, mise-en-scene, costume, editing, sound, camera work, and how effectively the video and accompanying promotional materials were combined. Feedback from audiences was also positive overall, though some noted the artist could improve eye contact. New media technologies like digital cameras, video cameras, and computers were used extensively in planning, research, and production.
Advanced portfolio evaluation sophie lee
Sophie gathered feedback on her music video from a focus group on Facebook who answered questions about the video. Overall, respondents understood the heartbreak storyline and thought the secluded beach location suited it. Most identified the genre as pop due to its conventions of focusing on a central character and love topic. Positive feedback included liking the phone scene dissolving to birds, the burning photograph symbolizing the end of the relationship, and the adventurous location. The main criticism was that the lip syncing was out of sync at times, making it seem unprofessional. Sophie learned she should take multiple shots of lip syncing scenes and get more footage to improve for next time.
Evaluation
The student created a music video, album, and website for a fictional pop artist named Jayme-Lee. They researched conventions of pop music videos and incorporated elements like linking the visuals to lyrics, using performance, narrative, and concept-based scenes. Special effects like split screens and fades were used. Feedback noted the need for more dramatic scenes to balance out the positive ones. Color themes and fonts were carried through the different products to create cohesion around the artist's message of addiction. The combination of products helped tell the story and symbolism within the album.
Proposal
The group proposes creating a music video for the song "How to Save a Life" by The Fray. They believe the song has potential for a strong narrative and many performance shots. They want to interpret the different meanings of the song and potentially address social issues like drugs. The artist will appear as a poor teen who has struggled to evoke sympathy and be a role model. Locations will include indoor studio space for choreography and outdoor parks for a sense of reality. Costumes will use black and white to convey seriousness and hope.
Genre questionnaire
The document is a genre questionnaire given to a target audience to help determine preferences for elements of a punk rock music video. It asks about favorite genres, associated colors (mainly black), costumes (leather jackets, denim jeans), locations (stage), common narratives (love, loss, rejection), opinions on the song "Hands and Faces" by The Used (mostly excellent), and preferences for other example music videos (Ready To Go by Panic! At the Disco liked best as it had both performance and narrative).
Unit 5 criteria 5
1) The document discusses the creation of a music video by the author and their group for the song "Waiting All Night" by Rudimental.
2) Extensive pre-production was conducted including researching conventions, analyzing the song lyrics, creating a narrative and storyboard, and planning locations, costumes, and shots.
3) Production went well with good filming and performer lip syncing, though they ran out of time and lacked equipment for some night shoots.
4) The finished video differed from the author's original idea but used conventions like lip syncing, narrative, and color correction to tell the story through the shots and performer's expressions.
Moodboard
The document provides inspiration and a moodboard for a music video for the artist Samuel Ford. It summarizes trends found in music videos by related artists in the same acoustic pop/folk genre. Key trends included natural, non-artificial locations; few characters, often just the artist; close-ups to establish intimacy; and a sense of movement to imply a narrative. The document suggests applying these conventions to develop a music video that appropriately positions Samuel Ford within his genre.
Similar videos and text
The document discusses how the creator analyzed similar pop music videos and texts to influence their own music video. They took inspiration from Taylor Swift's "Style" music video by including variations in color palettes. The video for "Water Guns" by Todrick Hall influenced them to include urban graffiti in the background. Beyonce's "Run the Girls" video inspired them to portray unity among the dancers and protagonist. Analyzing Rihanna's portrayal in a magazine helped them decide who to cast as the artist. Emma Watson's speech about equal pay determined the theme of equality in their music video. Drawing from various pop culture references provided ideas to be creative and understand conventions of the pop genre.
1
1. The media product uses and develops conventions from real music videos through extensive research into the indie/pop genre. Shots and editing styles were inspired by music videos like Rihanna's "Diamonds" but developed further, like adding slow motion and reversing shots.
2. Conventions were also challenged, like casting the creator instead of a Caucasian actress to subvert expectations and appeal to a wider audience. Additionally, the music video did not include a love interest like typical indie/pop videos to focus more on the singer's emotions and lyrics.
3. Elements were developed further, like changing a painted scene from colorful to black paint smeared aggressively to depict anger, developing the idea from Demi Lov
Evaluation Question 1
Our music video challenges some conventions of the R&B genre by keeping the artist fully clothed throughout instead of using provocative outfits, and not including a dance routine. However, it conforms to other conventions like having a love story narrative that matches the song, using close-ups of the artist, and editing the video to match the beat of the song. The video also challenges conventions by not depicting the artist as wealthy, unlike many other R&B artists, but still focuses on a relationship rather than material possessions.
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Introduction to objective, scope and outcome the subject
Chapter 2
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Chapter 3
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