SlideShare a Scribd company logo
Danfoss Power Electronics, 2012

TV as communication platform
Creating internal engagement




                                  www.danfoss.com/drives
Annika Reinhold Bjørn

                                  Danfoss A/S
Agenda                            Internal Communication Consultant
                                  Medieministeriet og Aakjærs
                                  Digital Kommunikationskonsulent- og
r Case                            rådgiver
                                  IntraNote
                                  Communication Manager

r Kanal strategi                  Skousen
                                  Informations- og webansvarlig
                                  Øko-net
                                  Informations- og projektkonsulent

r Video-platform
                                   Uddannelse:

                                  - Cand.comm
                                  - Cand.scient.soc


Danfoss Power Electronics   | Confidential/Property of Danfoss Power Electronics| Thursday, 03 March 2011   |2
Artiklen som kommunikatinskanal




Danfoss Power Electronics   | Confidential/Property of Danfoss Power Electronics| Thursday, 03 March 2011   |3
Derfor bruger vi video

                            Det   skaber
                            ENGAGEMENT One
                            company,   One way
                            Identificering
                            realtime   globalt
                            SYNLIGHED det
                                størst
                            skaber
                            OPMÆRKSOMHED




Danfoss Power Electronics                        | Confidential/Property of Danfoss Power Electronics| Thursday, 03 March 2011   |4
Danfoss Power Electronics:
4000 medarbejdere

Danfoss A/S
25.000 medarbejdere



Danfoss Power Electronics   | Confidential/Property of Danfoss Power Electronics| Thursday, 03 March 2011   |5
Kanal strategi




  Danfoss Power Electronics   | Confidential/Property of Danfoss Power Electronics| Thursday, 03 March 2011   |6
Video effektiviserer linje kommunikation




Danfoss Power Electronics   | Confidential/Property of Danfoss Power Electronics| Thursday, 03 March 2011   |7
Video platform – fra video til TV




Danfoss Power Electronics   | Confidential/Property of Danfoss Power Electronics| Thursday, 03 March 2011   |8
Worldwide TV news flow
                                                             Going great

                                                               Fra video til TV
                                                                - 24/7
                                                                - global dækning
                               Get going

                                Udarbejde global
                                 koncept:
        Get the basic right      - teknik og kamera
                                 - reportage typer i
                                 faste templates
           Implementere
                                Governance struktur
            video som
            kommunikationska     - formalisere roller
            nal                  og ansvar
                                 - uddannelse




Danfoss Power Electronics              | Confidential/Property of Danfoss Power Electronics| Thursday, 03 March 2011   |9
Find ud af mere 




                                                                                . dk




Danfoss Power Electronics   | Confidential/Property of Danfoss Power Electronics| Thursday, 03 March 2011   | 10

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Foredragwoodwardsstøvring

  • 1. Danfoss Power Electronics, 2012 TV as communication platform Creating internal engagement www.danfoss.com/drives
  • 2. Annika Reinhold Bjørn Danfoss A/S Agenda Internal Communication Consultant Medieministeriet og Aakjærs Digital Kommunikationskonsulent- og r Case rådgiver IntraNote Communication Manager r Kanal strategi Skousen Informations- og webansvarlig Øko-net Informations- og projektkonsulent r Video-platform  Uddannelse: - Cand.comm - Cand.scient.soc Danfoss Power Electronics | Confidential/Property of Danfoss Power Electronics| Thursday, 03 March 2011 |2
  • 3. Artiklen som kommunikatinskanal Danfoss Power Electronics | Confidential/Property of Danfoss Power Electronics| Thursday, 03 March 2011 |3
  • 4. Derfor bruger vi video Det skaber ENGAGEMENT One company, One way Identificering realtime globalt SYNLIGHED det størst skaber OPMÆRKSOMHED Danfoss Power Electronics | Confidential/Property of Danfoss Power Electronics| Thursday, 03 March 2011 |4
  • 5. Danfoss Power Electronics: 4000 medarbejdere Danfoss A/S 25.000 medarbejdere Danfoss Power Electronics | Confidential/Property of Danfoss Power Electronics| Thursday, 03 March 2011 |5
  • 6. Kanal strategi Danfoss Power Electronics | Confidential/Property of Danfoss Power Electronics| Thursday, 03 March 2011 |6
  • 7. Video effektiviserer linje kommunikation Danfoss Power Electronics | Confidential/Property of Danfoss Power Electronics| Thursday, 03 March 2011 |7
  • 8. Video platform – fra video til TV Danfoss Power Electronics | Confidential/Property of Danfoss Power Electronics| Thursday, 03 March 2011 |8
  • 9. Worldwide TV news flow Going great  Fra video til TV - 24/7 - global dækning Get going  Udarbejde global koncept: Get the basic right - teknik og kamera - reportage typer i faste templates  Implementere  Governance struktur video som kommunikationska - formalisere roller nal og ansvar - uddannelse Danfoss Power Electronics | Confidential/Property of Danfoss Power Electronics| Thursday, 03 March 2011 |9
  • 10. Find ud af mere  . dk Danfoss Power Electronics | Confidential/Property of Danfoss Power Electronics| Thursday, 03 March 2011 | 10