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Maruti suzuki brijesh
The document discusses Maruti Suzuki, the largest automobile company in India. It outlines Maruti Suzuki's vision, core values, product timeline, imported and discounted models, SWOT analysis, and competitors. It also discusses why Maruti needs its Manesar plant, the local supplier network and infrastructure supporting the plant, and demands from workers.
Maruti suzuki brijesh
- 1. BY: BRIJESH YADAV MBA +PGDBM TAXILA BUSINESS SCHOOL
- 2. VISION STATEMENT • “THELEADERS IN THE INDIAN AUTOMOBILE INDUSTRY ,CREATING CUSTOMER DELIGHT & SHAREHOLDERS WEALTH;A PRIDE OF INDIA.”
- 3. CORE VALUES CUSTOMER OBESSION FAST, FLEXIBILE AND FAST MOVER INNOVATION & CREATIVITY NETWORKING & PARTNERSHIP OPENESS & LEARNING
- 4. PRODUCTS OF MARUTISUZUKI 1984 1985 1999 1983 2000 2005 2007 2007
- 5. 2008 2008 2009 2010 2012 2010
- 6. IMPORTED MODELS 2007 2011
- 7. DISCOUNTED MODELS 1993 TO2006 1994 TO 2008 1997 TO 2007 2001 TO 2010
- 8. SWOT ANALYSIS • STRENGTH BRAND VALUE PRODUCT PORTFOLIO LARGEST NETWORK OF DEALERS SERVICE
- 9. • WEAKNESS NO SUV SEGMENT GOVERNMENT INTERVENTION TRADE UNION LOW INTERIOR QUALITY
- 10. • OPPORTUNITIES LPG VERSION CAN START R & D EXPORT QUALITY ECONOMIC GROWTH
- 11. • THREAT • COMPETITORS • DECLINE MARKET SHARE • HIKE IN OIL PRICES
- 12.
- 13. WHY MARUTI NEEDSMANESAR • NEARLY 80% OF PARTS USED IN MAKING A CAR ARE SOURCED FROM VENDORS. • THE SUPPORTING INFRASTRUCTURE MARUTI HAS BUILT IS IMPOSSIBLE TO REPLICATE IN A SHORT PERIOD. • SHORATAGE OF SKILLED LABOUR IN GUJRAT .
- 14. WHY MARUTI STUCKTO MANESAR SEATS: ARE STEERING ELECTRONI RADIATO EXHAUST: GLASS:FRONT SUPPLIED BY C CONTROL RS: ARE ,REAR,SIDE BHARAT SEATS, SYSTEM:AND SUPPLIED BY COMPONENETS ARE AXLES ARE UNIT:IS MADE WINDOW IS WHICH HAS CLIMATE SUPPLIED BY FMI SUPPLIED BY SONA SUPPLIED BY AIS, THREE BY DENSO SYSTEM INDIA AUTOMOTIVE FROM KOYO FROM ITS WHICH HAS PLANT FACTORIES IN HARYANA AT A FROM ITS IT’S MANESAR UNIT PLANT IN IN MANESAR PLANT IN FACTORY AT GURGAON GURGAON GURGAON BHIWADI
- 15. DEMANDS OF WORKERS INCREASE IN BASIC SALARY A MONTHLY CONVEYANCE ALLOWANCE A LAUNDARY AALOWANCE A GIFT WITH EVERY NEW CAR LAUNCH HOUSE FOR EVRY WORKER