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Fashion 2.0:

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Kenneth Cole faced backlash after hijacking the #Cairo hashtag to promote his spring line during protests in Egypt in 2011. Within hours, there was a massive negative reaction on social media and calls for a boycott. Kenneth Cole later apologized. In contrast, DKNY's PR Girl won awards for her effective use of Twitter to engage followers and share insider brand information in a casual, relatable tone. DKNY also won awards for its blog and "Cozy" mobile app. Social media, when used appropriately, can help increase brand credibility and traffic, as was the case for DvF and Juicy Couture.

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Fashion 2.0: Best & Worst Uses of Social Media
Worst Twitter - Kenneth Cole
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Best Twitter - DKNY PR Girl ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Best Twitter - DKNY PR Girl ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],DKNY Twitter Achievements
DKNY Twitter Achievements ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Best Blog - DKNY Times ,[object Object],[object Object],[object Object],[object Object],[object Object]
DKNY Times: Sub-Blogs
DKNY - "Cozy" Mobile App • 2010 Fashion 2.0 Awards: Best Mobile App • Free iPhone app • Sweater can be worn in 12 different ways • “ The DKNY Cozy is your perfect fashion companion. And the DKNY Cozy App is your personal stylist.” • Step-by-step guide on how to use the sweater depending on one’s mood • Publicity & Buzz 
How Social Media Can Effect the Fashion Industry: in Numbers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
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Fashion 2.0:

  • 1. Fashion 2.0: Best & Worst Uses of Social Media
  • 2. Worst Twitter - Kenneth Cole
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  • 15. DKNY - "Cozy" Mobile App • 2010 Fashion 2.0 Awards: Best Mobile App • Free iPhone app • Sweater can be worn in 12 different ways • “ The DKNY Cozy is your perfect fashion companion. And the DKNY Cozy App is your personal stylist.” • Step-by-step guide on how to use the sweater depending on one’s mood • Publicity & Buzz 
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