Kansas City Chiefs Sponsored Social Media Gameday Review
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The NFL’s Kansas City Chiefs traveled to Oakland to take on the Raiders, and came away with a 40-33 win. What follows is a curation of their gameday / game week content. Some if it was posted across channels (FB, Tw, IG; no activity on Snapchat) and some was exclusive to the platform. Good stuff, Chiefs!
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Kansas City Chiefs Sponsored Social Media Gameday Review
- 1. KANSAS CITY CHIEFS SPONSORED GAMEDAY SOCIAL MEDIA CONTENT REVIEW The NFL’s Kansas City Chiefs traveled to Oakland to take on the Raiders, and came away with a 40-33 win. What follows is a curation of their gameday / game week content. Some if it was posted across channels (FB, Tw, IG; no activity on Snapchat) and some was exclusive to the platform. Good stuff, Chiefs!
- 2. KANSAS CITY CHIEFS SPONSORED GAMEDAY SOCIAL MEDIA CONTENT REVIEW A couple days before the game, the Chiefs do a weekly ‘Chiefs History’ poll, presented by Park University. Not a ton of votes for a Twitter account with nearly 1.2 million followers.
- 3. KANSAS CITY CHIEFS SPONSORED GAMEDAY SOCIAL MEDIA CONTENT REVIEW Posted across social platforms the day before the game, a nice piece of all-access content - Under The Helmet, presented by local radio station Sports Radio WHB, which also has a bug throughout the video.
- 4. KANSAS CITY CHIEFS SPONSORED GAMEDAY SOCIAL MEDIA CONTENT REVIEW The Chiefs also gve some love to Sports Radio WHB sharing an interview snippet an shouting out their radio partner on Facebook.
- 5. KANSAS CITY CHIEFS SPONSORED GAMEDAY SOCIAL MEDIA CONTENT REVIEW The Chiefs promoted this deal across social, too, triggered by the Chiefs recording a sack, and getting free Big MacOS for their fans, redeemable via the McDonald’s App (not described here, but is in later posts). A custom graphic for it, too.
- 6. KANSAS CITY CHIEFS SPONSORED GAMEDAY SOCIAL MEDIA CONTENT REVIEW [I am mostly sharing Tweets, but where noted - it posted also on Facebook and IG Stories] Posted on Twitter only, this photo tagged with Missouri Lottery came after the win.
- 7. KANSAS CITY CHIEFS SPONSORED GAMEDAY SOCIAL MEDIA CONTENT REVIEW Posted on Facebook and Twitter (and website), we get the post game ‘Beyond The Surface’ observations. I like they took the time to change the copy and photo for each platform, too.
- 8. KANSAS CITY CHIEFS SPONSORED GAMEDAY SOCIAL MEDIA CONTENT REVIEW The Chiefs posted a snippet from Andy Reid’s postgame interview with their reporter for a segment posted on Twitter/Facebook - Look Again, presented by Deloitte. Solid.
- 9. KANSAS CITY CHIEFS SPONSORED GAMEDAY SOCIAL MEDIA CONTENT REVIEW Really like this pregame social frame for their Facebook Live ‘Field Pass’ presented by Microsoft. Good on- field content and love the frame with news, realtime polls, and sharing fan comments.
- 10. KANSAS CITY CHIEFS SPONSORED GAMEDAY SOCIAL MEDIA CONTENT REVIEW A closer look at the experience once it started, including the upper third to brand it. Nice work here from the Chiefs.
- 11. KANSAS CITY CHIEFS SPONSORED GAMEDAY SOCIAL MEDIA CONTENT REVIEW Before the game, we got the common Bose partnership, shown here on the Instagram feed. [Only saw this on IG]
- 12. KANSAS CITY CHIEFS SPONSORED GAMEDAY SOCIAL MEDIA CONTENT REVIEW In what appeared to be an every game branded content piece, we see Protein House KC shouted out and tagged in an action shot from the game.
- 13. KANSAS CITY CHIEFS SPONSORED GAMEDAY SOCIAL MEDIA CONTENT REVIEW Checking out the Chiefs App now (no title sponsor), which also is another distribution channel for branded content. All of their videos included pre-roll (unlike their Twitter videos).
- 14. KANSAS CITY CHIEFS SPONSORED GAMEDAY SOCIAL MEDIA CONTENT REVIEW There were a handful of rotating banner ads peppered around the app. No logos or section branding, but these display ads were seen throughout, Sprint and EA Sports seen here.
- 15. KANSAS CITY CHIEFS SPONSORED GAMEDAY SOCIAL MEDIA CONTENT REVIEW The Chiefs have a native integration for ticket account management with Ticketmaster in their app.
- 16. KANSAS CITY CHIEFS SPONSORED GAMEDAY SOCIAL MEDIA CONTENT REVIEW A look at the Tickets (which includes a promotional tab) and Gameday menus. Most buttons take one to mobile web experiences. Interesting ‘Arrowhead Art Collection.’
- 17. KANSAS CITY CHIEFS SPONSORED GAMEDAY SOCIAL MEDIA CONTENT REVIEW Promoted on the Gameday Tab - the Chiefs get the word out about the Ford Tailgate District, a pregame activation outside the game, taking one to mobile web.
- 18. KANSAS CITY CHIEFS SPONSORED GAMEDAY SOCIAL MEDIA CONTENT REVIEW The Chiefs also dedicate space int heir app to ‘Chiefs Kingdom Rewards,’ their official rewards program
- 19. KANSAS CITY CHIEFS SPONSORED GAMEDAY SOCIAL MEDIA CONTENT REVIEW And as is the case with many pro sports teams (though fewer now after the company’s issues), Papa John’s offers fans 50% off online orders the day after a Chiefs win, promoted across platforms.
- 20. KANSAS CITY CHIEFS SPONSORED GAMEDAY SOCIAL MEDIA CONTENT REVIEW Thanks for viewing this collection! Find more on my website at www.dsmsports.net, check out the Digital and Social Media Sports Podcast, and hit me up on Twitter (@njh287) and LinkedIn.