Foodinsider è stato invitato a presentarsi all'interno di un focus group a cui hanno partecipato i principali esperti di food policy a livello internazionale. Foodinsider è considerato all'estero un movimento spontaneo che fa leva su una rete di competenze interdisciplinari che dal basso muovono il cambiamento della mensa scolastica italiana e soprattutto la consapevolezza delle famiglie sull'importanza di un corretto stile alimentare.

1. Menu
for
change

2. 1. What’s the target
2. What’s going on
3. Why changing the school canteen system?
4. Score menu, mapping the reality
5. Rating menu
6. Foodinsider: driver of change

3. • Introduce Foodinsider as a driver of
change
target
Read the context
What Foodinsider
has done
Analyse the Rating
results
• Think about new sustainable
school canteen models
• Answer the question: why changing
the school food system is essential?

4. 1. Target
2. What’s going on
3. Change the school canteen system?
4. Score menu, mapping the reality
5. Rating menu
6. Foodinsider: driver of changes

5. INDICATORI DI QUALITA’
Industrial
process
1/4
school canteens
found negligent
by NAS police
Rejected
meals
Statistics says that 29,5% of the school canteen food is rejected

6. INDICATORI DI QUALITA’
Service cost –
Municipality contribute = Service cost = RATE
Service cost +
Municipality income =
RATE RATE
(
Different approach in defining the rate: from € 2.50 to € 8.00 per child per meal

7. INDICATORI DI QUALITA’
Increase costs EscapeDecrease of quality
The search for profit brought a crisis in school canteen and triggered social conflicts

8. index
1. Target
2. What’s going on
3. Change the school canteen system?
4. Score menu, mapping the reality
5. Rating menu, reward change
6. Foodinsider: driver of changes

9. short term middle term long term
effect?
What happens if we mantain the present
situation? There will be a

10. What are your
three most
favourite dishes
in the school
canteen?
The school food shapes the taste of children

11. Poco uovo/pastorizzato
Illnessobesitypoisoning
Reduced life
expectations
Increase of
health costs
Devolution
Reduced GDP
The quality of food in the first 15/20 years of life affects the future health as adult
Long term risk
Middle term risk

12. health economy environment
school canteen has an effect on:
the school canteen system has an impact on our future

13. 1. Target
2. What’s going on
3. Change the school canteen system?
4. Score menu, mapping the reality
5. Rating menu
6. Foodinsider: driver of changes

14. Who manages the canteen system and is
wrong, however, has the blessing of our
Health authority
The World Health Organization
recommends not to eat cured meats, yet our
Ministry of Health keeps
recommending both sausages and many
foods of animal origin
The school canteen guidelines (dated 2010)
are still out-of-date because our polititians prefer to keep them unchanged
Probably the market finds it convenient to keep them unchanged too
It makes no sense to keep on working with guidelines that have no scientific basis and that are
dangerous for our health….
it is not safe to give a food that World Health Organization recommends not to eat
Premise
Dr. Franco Berrino
most authoritative
epidemiologist doctor

15. The metric of the score menu integrate
The School Canteen guidelines,
The WHO Recomendations,
The Green Public Procurement Recomendations

16. civitanova
JesiSesto F.
Spoleto
50 menu/municipalities

17. pasto trasportato
centri cucine
industriali
balance
of menu
raw
material kitchen
quality drivers

18. POTATOES dumplings with ragù
(MEAT)
and mozzarella (fresh CHEESE)
carne al ragù
(MEAT)
Baketd POTATOES
Pandorino
(DESSERT)
NAPLES
Insalata di cappuccio
(SALAD)
Spatzli agli spinaci
(CEREALS WITH SPINACH)
Scaloppina di tacchino
(TURKEY)
biete all’olio
(VEGETABLES)
TRENTO
salad
Pizza
pudding
meal examples
MILAN

19. PuddingChocolate brioche
Apple cake
without
sugar
process of cooking?

20. menu
fresh processed
type
frequency
variety
quality of ingredients?

21. • filetti Limanda impanati
• (dab)
• polpette di merluzzo
• (cod)
• medaglioni di filetti spigola
(sea bass)
• crocchette di filetti di nasello
• (hake)
• Primi: sedanini al sugo trota
• (trout)
• Primi: farfalle al tonno
(tuna)
Roma
Milano
bocconcini di coda di rospo
(monkfish)
Filetti di platessa arrosto,
(flounder)
Gamberi a spiedino arrosto
(prawn skewers)
Rimini
Finger fish, cod
breaded plaice
Tuna
fish
(finger fish/cod)
Civitanova Marche
Firenze
pesce al forno
pesce alla livornese
pesce fritto
pesce alla mugnaia
(Cod or hake)

22. menu
Pre-processed/frozen
frequency
position
fresh, pre-processed
fresh
what, how often, when
Potatoes & vegetables
Fano
Pordenone
Udine
Cremona
Crudité as appetizer

23. 1. Target
2. What’s going on
3. Change the school canteen system?
4. Score menu, mapping the reality
5. Rating menu
6. Foodinsider: driver of changes

24. Media promotions

25. Output of the next Rating
10 mistakes
Highlight the main mistakes in
order not to repeat them
Best PracticesAdvices
Good sense guidelines to improve good food at school canteen
Trasform a poor service into a
good school canteen service
Tell the story of how the best
school canteens have reached
good results

26. Output of the next Rating
the best recipes of
the school canteen
workshopsrecipes
A book to promote the best practice, share recipes and taste workshops
The best recipes of
• Cremona
• Mantova
• Bolzano
• Fano
• Udine
• Sesto Fiorentino
Follow the example of Terni,
which has a teaching kitchen
where educational workshops
for taste and sustainability are
held

27. The Rating is a project of communication
able to disseminate best practices and gives
advices not to repeat mistakes

28. 1. Target
2. What’s going on
3. Change the school canteen system?
4. Score menu, mapping the reality
5. Rating menu
6. Foodinsider: driver of change

29. parents
Foodinsider

30. Foodinsider: school canteen stakeholders
Health system
Academy system
School system
Municipalites
Food provider
Catering companies
Parents
Social organisations
Science Community Institutions Market
Legitimate work Raise awareness Change rules Influence market
-> aims
Academic/Phisician
Parents
association/Slow Food
School institution Market consultants
Prof. Zuccotti
Dott.ssa Villarini
Prof. Dinelli
Prof.ssa Trionfi
Prof. Fassio
Dott.ssa Giovanetti
Maria De Biase
Alex Corlazzoli
Maurizio Mariani
Amina Ciampella
Avv. Bircolotti
Elena Sandrone
Francesca Rocchi

31. Foodinsider.it
Communication:
share information
Relations with school canteen stakeholders
Initiatives: promote instruments of knowledge
Rating Book Conferences
Foodinsider has no funds, no sponsors

32. Foodinsider as a benchmark
Municipalities
School canteen
Indovina chi viene a cena
Enquiry program RAI3
Speciale TG1 TV7
Enquiry program RAI1
Petrolio
Enquiry program RAI1
Foodinsider most loyal readers are politicians

33. Foodinsider: autoritative reference
Municipalities
School canteen
Indovina chi viene a cena
Enquiry program RAI3 Speciale TG1 TV7
Enquiry program RAI1
Petrolio
Enquiry program RAI1
Altroconsumo

34. 1. Target
2. What’s going on
3. Change the school canteen system?
4. Score menu, mapping the reality
5. Rating menu
6. Foodinsider: driver of changes

35. Change
mindset
Foodinsider vision
Change
system