Food Focus Camp SCB17 "From Ideation To Production - Getting Food On Shelves"
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This document summarizes the process of getting a new food product from ideation to production and onto store shelves. It outlines the minimum quality and safety requirements that must be met, including ensuring compliance with relevant legislation. The process involves defining product requirements, qualifying suppliers, developing product specifications, designing packaging and labels, and implementing quality controls pre-launch and during shelf life. Risk assessments are conducted of products, suppliers, and the supply chain to ensure food safety.
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Food Focus Camp SCB17 "From Ideation To Production - Getting Food On Shelves"
- 1. FROM IDEATION TO PRODUCTION - GETTING FOOD ON SHELVES MINIMUM SAFETY AND QUALITY REQUIREMENTS Startup Camp Berlin April 2017
- 2. Classification level: Strictly Confidential, Confidential, For internal Use Only, Public METRO CASH & CARRY – A CORE BRAND OF METRO GROUP WHOLESALE AND FOOD SPECIALIST COMPANY METRO GROUP Wholesale and Food Specialist company sales 2015/16: €37 billion Cross-functional companies DIGITAL ASSETSWHOLESALE FOOD SERVICE DISTRIBUTION HYPERMARKETS
- 3. Classification level: Strictly Confidential, Confidential, For internal Use Only, Public Status: 30 September 2016 **By headcount as of closing date 30/9/2016 Sales Locations1 Countries1 Employees2 Selling space 29.0 € bn 1,043 € mn EBIT3 751 25 5.4 mn m² 107,433 Status: 30 September 2016 1As of the closing date of 31 December 2016 2Headcount as of the closing date 3Before special items
- 4. Classification level: Strictly Confidential, Confidential, For internal Use Only, Public OWN BRANDS: FOCUS ON TOP 6 BRANDS Basic products for daily needs High quality at a competitive price Solutions for all areas of guest contact Daily needs of Horeca Exclusive for bars and cafés Exclusive solutions for office products
- 5. Classification level: Strictly Confidential, Confidential, For internal Use Only, Public THE FIRST IDEA… ? CUSTOMERS SUPPLIER LIST
- 6. Classification level: Strictly Confidential, Confidential, For internal Use Only, Public QUALITY STEPS INTO THE PROJECT… Product Requirement Profile Size Packaging Brand
- 7. Classification level: Strictly Confidential, Confidential, For internal Use Only, Public QUALITY MINIMUM REQUIREMENTS … Requirement Profile Parmigiano Reggiano 24 months DOP 2 Kg Vacuum multilayer plastic The product shall be in compliance with all relevant food law and regulations in the respective countries of sale Regulation (EC) 178/2002, which set out the general principles and requirements of food law in the EU. EU Regulation No. 2073/2005 on microbiological criteria for foods (as amended by EU Regulation No. 1441/2007) complements the food hygiene legislation and applies to all food businesses involved in the production and handling of food. Regulation No 1169/2011 (FIR) Food Information Regulations https://ec.europa.eu/food/safety/biosafety/food_hygiene/legislation_en
- 8. Classification level: Strictly Confidential, Confidential, For internal Use Only, Public QUALITY MINIMUM REQUIREMENTS … LEGISLATION Requirement Profile Parmigiano Reggiano 24 months DOP 2 Kg Vacuum multilayer plastic The product shall be in compliance with all relevant food law and regulations in the respective countries of sale https://ec.europa.eu/food/safety/biosafety/food_hygiene/legislation_en non - Alignment with all Quality Managers in the Countries
- 9. Classification level: Strictly Confidential, Confidential, For internal Use Only, Public QUALITY MINIMUM REQUIREMENTS … Requirement Profile Parmigiano Reggiano 24 months DOP 2 Kg Vacuum multilayer plastic https://ec.europa.eu/food/safety/biosafety/food_hygiene/legislation_en • Chemical, Physical and Microbiological parameters • Ingredients • Sensorial Profile • Weight • Packaging type • Shelf life and storage conditions • Sustainability requirements http://ec.europa.eu/agriculture/quality/door/list.html?locale=it
- 10. Classification level: Strictly Confidential, Confidential, For internal Use Only, Public QUALITY MINIMUM REQUIREMENTS … BRAND Requirement Profile Parmigiano Reggiano 24 months DOP 2 Kg Vacuum multilayer plastic https://ec.europa.eu/food/safety/biosafety/food_hygiene/legislation_en Having covered National, European and International Legislation, depending on country of destination, we need to make sure differentiation between Brands: Premium Mainstream Saving
- 11. Classification level: Strictly Confidential, Confidential, For internal Use Only, Public QUALITY MINIMUM REQUIREMENTS … BRAND Requirement Profile Parmigiano Reggiano 24 months DOP 2 Kg Vacuum multilayer plastic https://ec.europa.eu/food/safety/biosafety/food_hygiene/legislation_en •Quality: high level sensory attributes, chemical composition, physical properties, level of microbiological and toxicological contaminants, shelf-life, fitness for use, labelling and practical and sustainable packaging •Excellent quality standard for daily usage covering basic and sophisticated customer needs •Key element on this level is fitness for use: to satisfy a specific professional need over specified time
- 12. Classification level: Strictly Confidential, Confidential, For internal Use Only, Public SUPPLIER QUALIFICATION… SUPPLIER LIST Requirement Profile
- 13. Classification level: Strictly Confidential, Confidential, For internal Use Only, Public SAMPLES … SUPPLIERS • ISO 8589:2007 Sensory analysis - General guidance for the design of test rooms • ISO 5492:2008, Sensory analysis – Vocabulary • ISO 3972:2011 Sensory analysis – Methodology to train assessors • ISO 6658:2005 Sensory analysis - Methodology - General guidance
- 14. Classification level: Strictly Confidential, Confidential, For internal Use Only, Public SUPPLIER SELECTED – PRODUCT SPECIFICATION … The main advantages of the database solution QualityLink are: · Data safety and accessibility · Standardized tool · efficient management of supplier data and certification · efficient management of products technical data · Multi-lingual · Provide legally required data for artwork/label preparation and ecommerce · Support in case of crisis · user defined evaluation reports
- 15. Classification level: Strictly Confidential, Confidential, For internal Use Only, Public SUPPLIER SELECTED – SITE VISIT … Common visits with/requested by colleagues from Sourcing · Underline and increase technical knowledge of Quality Assurance in Metro · New supplier/current supplier with new or existing production site or new assortment · Need based on risk assessment (high risk sourcing area or high risk supplier) Supplier visits following product complaints or quality issues · Focus on detected problems, identification of root cause and corrective actions · Communication of Metro‘s expectations and agreement on corrective actions · Follow-up on site until issue is solved
- 16. Classification level: Strictly Confidential, Confidential, For internal Use Only, Public ARTWORK AND PACKAGING DETAILS … Brand Logo and colors Packaging Nutritional Values, Ingredients List, Storage Conditions… FIR Packaging optimization
- 17. Classification level: Strictly Confidential, Confidential, For internal Use Only, Public ARTWORK AND PACKAGING DETAILS … Primary Packaging
- 18. Classification level: Strictly Confidential, Confidential, For internal Use Only, Public ARTWORK AND PACKAGING DETAILS … Secondary Packaging
- 19. Classification level: Strictly Confidential, Confidential, For internal Use Only, Public ARTWORK AND PACKAGING DETAILS … Tertiary Packaging
- 20. Classification level: Strictly Confidential, Confidential, For internal Use Only, Public PRE-LAUNCH AND PRODUCT ON SHELF… ü Pre - Launch check ü Risk Assessment: product/product group and supplier ü Control plan ü Complaints Management ü Crisis Management ü Recalls/ Withdraws External laboratory must be accredited to ISO 17025. Risk assessment is a systematic method of looking at work activities, considering what could go wrong, and the likelihood of going wrong. It is a tool under the umbrella of Quality Control (QC) implementation.
- 21. Classification level: Strictly Confidential, Confidential, For internal Use Only, Public PRE-LAUNCH AND PRODUCT ON SHELF… ü Risk Assessment: product/product group and supplier q Supplier size and location q Certification status and n° years certified q Technical visit report q Recalls/ Complains ratio q Supply Chain complexity
- 22. Classification level: Strictly Confidential, Confidential, For internal Use Only, Public PRE-LAUNCH AND PRODUCT ON SHELF… ü Risk Assessment: product/product group and supplier q Supplied quantity q Product category q Lab analysis results q Withdrawal Recalls q Customer complaints
- 23. Classification level: Strictly Confidential, Confidential, For internal Use Only, Public CUSTOMER#CENTRIC#APPROACH#VALUES
- 24. Classification level: Strictly Confidential, Confidential, For internal Use Only, Public CONTACT @metro.de 3 March 2015 23 Valentina Nolli QA Expert Food Global Quality Assurance MCC Phone: +49 (211) 969-9565 Mobile: +49 (0) 151-15111582 E-Mail: valentina.nolli@metro.de gerald.erbach@metro.de Thank you for your attention!