We are the first and only adviser for CE mark in the Arab region .
we operate from Stockholm to serve you faster .
just contact us
executive@qualitasintl.co.uk
نحن الخبراء العرب الوحيدون في العالم العربي لتمكينكم من التصدير الى اوربا الحصول على علامة سلامة استخدام منتجاتكم وفق الكودات الاوربية
CE MARK
just contact us
executive@qualitasintl.co.uk
CE marking is a self-declaration where a manufacturer proves compliance with EU health, safety and environmental protection legislation and confirms a product’s compliance with relevant requirements.
CE Marking is the symbol as shown on the top of this page. The letters "CE" are the abbreviation of French phrase "Conformité Européene" which literally means "European Conformity". The term initially used was "EC Mark" and it was officially replaced by "CE Marking" in the Directive 93/68/EEC in 1993. "CE Marking" is now used in all EU official documents.
"CE Mark" is also in use, but it is NOT the official term. For instance, in the Directive 2007/47/ec, of 5 September 2007, amending the directives 90/385/eec, 93/42/eec & 98/8/ec, the term CE Marking appears 9 times whereas CE Mark appears nowhere in the entire 35-page document.
CE Marking on a product is a manufacturer's declaration that the product complies with the essential requirements of the relevant European health, safety and environmental protection legislation, in practice by many of the so-called Product Directives.*
In your daily life, while using and handling items such as mobile phones, music players, toys, cables, and other
electronic equipment or machines, you might have noticed two letters, CE, on these products. Forasmuch as
this is a mark applicable to products traded within the European Economic Area (EEA, the 27 Member States
of the European Union [EU] and 3 countries of the European Free Trade Association [EFTA]: Norway, Iceland
and Liechtenstein), consumers living in these areas may be familiar with it as it can be found in almost every
product. But yet many people may wonder why it is applied to products or what does it serve for.
We offer regulatory consultancy for the importation and marketing of cosmetic products. Finding one's way in the new regulation is becoming more and more difficult. This slide includes only the questions asked by our customers.
brief description about medical devices and CE certification process. declaration of conformity and technical files submission in order to obtain CE mark for medical devices.
Many products require CE marking before they can be sold in the EU. CE marking indicates that a product has been assessed by the manufacturer and deemed to meet EU safety, health, and environmental protection requirements. It is required for products manufactured anywhere in the world that are then marketed in the EU.
When is CE marking mandatory?
CE marking is only obligatory for products for which EU specifications exist and require the affixing of CE marking.
Some products are subject to several EU requirements at the same time. You must make sure that your product complies with all the relevant requirements before affixing the CE marking to it. It is forbidden to affix the CE marking to products for which EU specifications do not exist or do not require the affixing of CE marking.
CE marking is a self-declaration where a manufacturer proves compliance with EU health, safety and environmental protection legislation and confirms a product’s compliance with relevant requirements.
CE Marking is the symbol as shown on the top of this page. The letters "CE" are the abbreviation of French phrase "Conformité Européene" which literally means "European Conformity". The term initially used was "EC Mark" and it was officially replaced by "CE Marking" in the Directive 93/68/EEC in 1993. "CE Marking" is now used in all EU official documents.
"CE Mark" is also in use, but it is NOT the official term. For instance, in the Directive 2007/47/ec, of 5 September 2007, amending the directives 90/385/eec, 93/42/eec & 98/8/ec, the term CE Marking appears 9 times whereas CE Mark appears nowhere in the entire 35-page document.
CE Marking on a product is a manufacturer's declaration that the product complies with the essential requirements of the relevant European health, safety and environmental protection legislation, in practice by many of the so-called Product Directives.*
In your daily life, while using and handling items such as mobile phones, music players, toys, cables, and other
electronic equipment or machines, you might have noticed two letters, CE, on these products. Forasmuch as
this is a mark applicable to products traded within the European Economic Area (EEA, the 27 Member States
of the European Union [EU] and 3 countries of the European Free Trade Association [EFTA]: Norway, Iceland
and Liechtenstein), consumers living in these areas may be familiar with it as it can be found in almost every
product. But yet many people may wonder why it is applied to products or what does it serve for.
We offer regulatory consultancy for the importation and marketing of cosmetic products. Finding one's way in the new regulation is becoming more and more difficult. This slide includes only the questions asked by our customers.
brief description about medical devices and CE certification process. declaration of conformity and technical files submission in order to obtain CE mark for medical devices.
Many products require CE marking before they can be sold in the EU. CE marking indicates that a product has been assessed by the manufacturer and deemed to meet EU safety, health, and environmental protection requirements. It is required for products manufactured anywhere in the world that are then marketed in the EU.
When is CE marking mandatory?
CE marking is only obligatory for products for which EU specifications exist and require the affixing of CE marking.
Some products are subject to several EU requirements at the same time. You must make sure that your product complies with all the relevant requirements before affixing the CE marking to it. It is forbidden to affix the CE marking to products for which EU specifications do not exist or do not require the affixing of CE marking.
Regulatory requirements for CE CERTIFICATION of Medical Devices in European U...Pallavi Christeen
The EU introduced the CE marking scheme to make trade easier and cheaper between EU countries. It means that a manufacturer claims that their product conforms to the minimum legal requirements for health and safety as laid down in EU directives. In addition, it may be considered a benefit that by implementing the requirements, the product will be safer for the user and this may also reduce damage and liability claims. Additional benefits may include your product being made safer for end-users. The EU introduced the CE marking scheme to make trade easier and cheaper between EU countries. It means that a manufacturer claims that their product conforms to the minimum legal requirements for health and safety as laid down in EU directives. If you manufacture or import a product which falls within the scope of one or more of the New Approach Directives and wish to place your product on the market in any of the member’s states of the European Economic Area (EEA), then you must apply CE marking to your product against the essential requirements of all these applicable directives.
Key Words: European Union, CE marking, New Approach Directives, EEA, Regulatory requirements.
Who needs a CE mark and how do I get one? It is EU law that every product that enters the European Union meet the CE Directives and applicable Standards. This mark can only be applied to your product when you have fully complied with all relevant Directives and Standards for the type of system you are marketing and and a Declaration of Conformity has been developed.
Sports PARQUET FLOORS
9th March 2011: the European Parliament and the European Union Board adopt the Regulation (UE) N.305/2011, published on 4th April 2011 on the European Union Official Gazette and effective 20 days later.
The regulation of building products – the so-called CPR, acronym for Construction Products Regulation – is currently completing its transition period. As from 1st July 2013 it will be fully operating.
Among the innovations comparing to the Directive, we have the definition and use of the declaration of performance (replacing the compliance declaration). The change is not just about the terms, yet it involves a greater completeness and clarity of information matching the product.
Before entering the matter, it’s better to clarify that European EN Standards remains those already operating and issued for CPD Directive purposes.
The Commission will instruct CEN through a task for their revision and adjustment according to the basic requirements, as reported within enclosure no. I of CPR.
Seicom SPORTS PARQUET FLOORS has implemented EN 14904 Standard since the first edition of July 2006 (replacing former National standards).
In October 2007 we have prepared the manual for FPC management within the company; all products are inspected and tested according the procedures and documents referring to finished products supplied to customers are kept for 10 years, to guarantee traceability of the product.
All our suppliers must respect procedures and must supply and guarantee products in compliance with performance requirements.
http://www.seicom-italy.com/
London build 2015 06 eota - eta tool for non-standardised products-pdsPeter Schellinck
For any area that needs improvement, the first step is to replace commodity-based standards with performance-based standards.
“Performance" here always relates to "total building performance," so that, even though you can talk about the performance of a component part or sub-system, it must be measured in relation to the performance of the total building system.
EU Sustainable Energy Week - How to support innovation to enter the marketPeter Schellinck
The increasing complexity of the construction industry is driving the evolution of the industrial management mindset toward a new post-industrial, or performance paradigm. More and more it is becoming critical for the construction industry to assess and align its core competitive capabilities with its contextual environment.
The Low Voltage Directive covers electrical equipment with a voltage between 50 and 1000 V for alternating current and between 75 and 1500 V for direct current.
Applies to equipment when placed on the market : new electrical equipment made by a manufacturer established in the Union or Electrical equipment, whether new or second-hand, imported from a third country
Voltage ratings refer to the voltage of the electrical input or output, not to voltages that may appear inside the equipment.
For most electrical equipment, the health aspects of emissions of Electromagnetic Fields are also under the domain of the Low Voltage Directive.
F.A.Q on CE Marking of Construction Products_CertiMaCCertiMaC
The most frequently asked questions about CE marking of construction products.
As Notified Body no. 2685 CPR (EU) 305/2011 for the issue of Certification and Classification Certificates, CertiMaC carries out all the tasks assigned to it by the third party assigned to it in the evaluation and verification of the constancy of the benefit and for which it has been notified by the Ministries responsible: measure , examines, verifies, calibrates or otherwise determines the characteristics or performance of materials or construction products in terms of quality and efficiency.
BRAND OWNERS BEWARE: THE NEW EU TRADEMARK REFORM IS HERE!Thomas O. Dubuisson
Trademarks are often among the most important and valuable assets of a business. A distinctive trademark allows a business to create goodwill, acquire a reputation, and to guarantee that the goods or services bearing the same trademark have the same quality. A Community trademark (CTM) protects your exclusive rights in all the 28 Member States of the EU and has the benefit for its proprietor to obtain a Europe-wide injunction to prevent further or threatened infringement.
The IEC CB (Certified Body) scheme is the largest international product certification scheme.
The scheme is the world’s first truly international system for mutual acceptance of test reports and certificates dealing with safety of electrical and electronic components, equipment and products.
A CB-certificate is documentation of product compliance with the relevant standard. A certificate gives access to, and simplifies national certification, in more than 60 member nations and is also widely recognized in other countries.
Further options to improve information and communication on articles containi...Oeko-Institut
Presentation by Andreas Hermann LL.M and Prof. Dr. Dirk Bunke at the Policy Workshop "Strengthening REACH Provisions Concerning (Imported) Articles", 9 October 2014 at Université Saint-Louis in Brussels
Regulatory requirements for CE CERTIFICATION of Medical Devices in European U...Pallavi Christeen
The EU introduced the CE marking scheme to make trade easier and cheaper between EU countries. It means that a manufacturer claims that their product conforms to the minimum legal requirements for health and safety as laid down in EU directives. In addition, it may be considered a benefit that by implementing the requirements, the product will be safer for the user and this may also reduce damage and liability claims. Additional benefits may include your product being made safer for end-users. The EU introduced the CE marking scheme to make trade easier and cheaper between EU countries. It means that a manufacturer claims that their product conforms to the minimum legal requirements for health and safety as laid down in EU directives. If you manufacture or import a product which falls within the scope of one or more of the New Approach Directives and wish to place your product on the market in any of the member’s states of the European Economic Area (EEA), then you must apply CE marking to your product against the essential requirements of all these applicable directives.
Key Words: European Union, CE marking, New Approach Directives, EEA, Regulatory requirements.
Who needs a CE mark and how do I get one? It is EU law that every product that enters the European Union meet the CE Directives and applicable Standards. This mark can only be applied to your product when you have fully complied with all relevant Directives and Standards for the type of system you are marketing and and a Declaration of Conformity has been developed.
Sports PARQUET FLOORS
9th March 2011: the European Parliament and the European Union Board adopt the Regulation (UE) N.305/2011, published on 4th April 2011 on the European Union Official Gazette and effective 20 days later.
The regulation of building products – the so-called CPR, acronym for Construction Products Regulation – is currently completing its transition period. As from 1st July 2013 it will be fully operating.
Among the innovations comparing to the Directive, we have the definition and use of the declaration of performance (replacing the compliance declaration). The change is not just about the terms, yet it involves a greater completeness and clarity of information matching the product.
Before entering the matter, it’s better to clarify that European EN Standards remains those already operating and issued for CPD Directive purposes.
The Commission will instruct CEN through a task for their revision and adjustment according to the basic requirements, as reported within enclosure no. I of CPR.
Seicom SPORTS PARQUET FLOORS has implemented EN 14904 Standard since the first edition of July 2006 (replacing former National standards).
In October 2007 we have prepared the manual for FPC management within the company; all products are inspected and tested according the procedures and documents referring to finished products supplied to customers are kept for 10 years, to guarantee traceability of the product.
All our suppliers must respect procedures and must supply and guarantee products in compliance with performance requirements.
http://www.seicom-italy.com/
London build 2015 06 eota - eta tool for non-standardised products-pdsPeter Schellinck
For any area that needs improvement, the first step is to replace commodity-based standards with performance-based standards.
“Performance" here always relates to "total building performance," so that, even though you can talk about the performance of a component part or sub-system, it must be measured in relation to the performance of the total building system.
EU Sustainable Energy Week - How to support innovation to enter the marketPeter Schellinck
The increasing complexity of the construction industry is driving the evolution of the industrial management mindset toward a new post-industrial, or performance paradigm. More and more it is becoming critical for the construction industry to assess and align its core competitive capabilities with its contextual environment.
The Low Voltage Directive covers electrical equipment with a voltage between 50 and 1000 V for alternating current and between 75 and 1500 V for direct current.
Applies to equipment when placed on the market : new electrical equipment made by a manufacturer established in the Union or Electrical equipment, whether new or second-hand, imported from a third country
Voltage ratings refer to the voltage of the electrical input or output, not to voltages that may appear inside the equipment.
For most electrical equipment, the health aspects of emissions of Electromagnetic Fields are also under the domain of the Low Voltage Directive.
F.A.Q on CE Marking of Construction Products_CertiMaCCertiMaC
The most frequently asked questions about CE marking of construction products.
As Notified Body no. 2685 CPR (EU) 305/2011 for the issue of Certification and Classification Certificates, CertiMaC carries out all the tasks assigned to it by the third party assigned to it in the evaluation and verification of the constancy of the benefit and for which it has been notified by the Ministries responsible: measure , examines, verifies, calibrates or otherwise determines the characteristics or performance of materials or construction products in terms of quality and efficiency.
BRAND OWNERS BEWARE: THE NEW EU TRADEMARK REFORM IS HERE!Thomas O. Dubuisson
Trademarks are often among the most important and valuable assets of a business. A distinctive trademark allows a business to create goodwill, acquire a reputation, and to guarantee that the goods or services bearing the same trademark have the same quality. A Community trademark (CTM) protects your exclusive rights in all the 28 Member States of the EU and has the benefit for its proprietor to obtain a Europe-wide injunction to prevent further or threatened infringement.
The IEC CB (Certified Body) scheme is the largest international product certification scheme.
The scheme is the world’s first truly international system for mutual acceptance of test reports and certificates dealing with safety of electrical and electronic components, equipment and products.
A CB-certificate is documentation of product compliance with the relevant standard. A certificate gives access to, and simplifies national certification, in more than 60 member nations and is also widely recognized in other countries.
Further options to improve information and communication on articles containi...Oeko-Institut
Presentation by Andreas Hermann LL.M and Prof. Dr. Dirk Bunke at the Policy Workshop "Strengthening REACH Provisions Concerning (Imported) Articles", 9 October 2014 at Université Saint-Louis in Brussels
" التدريب المزدوج "
الفرصة الذهبية للحصول على شهادة دبلوم معتمد من بريطانيا وشهادة خبرة وممارسة من الشركات والجهات الراعية للدارس اثناء التدريب ...
نظام " التدريب المزدوج " في كواليتاس هو الأول دوليا المتاح online ....
توفر برامج الدبلوم من كواليتاس التدريب العلمي و ايضا التطبيق العملي في الشركات التي نرشحكم وتوفرها لكم كواليتاس ضمن برنامجنا لتمكين المهارات..
حيث يشتمل على :
1- التدريب العلمي
2- الممارسة العملية لدى شركات ترشحها كواليتاس
3- إكتساب المشارك الخبرة والمعرفة العملية التطبيقية Know How ...
في نهاية الدبلوم يحصل المشارك على " شهادة خبرة "من الشركة التي تدرب معها تعزز امكاناته في التطور والحصول على فرص وظيفية ...
للاطلاع على محاور وعناوين برامج الدبلوم ادخل الى الرابط ادناه...
http://www.slideshare.net/aqmsyria
للإستفسار راسلونا على بريد الصفحة أو
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Dubai: 00971 505 583 550
Lebanon: 00961 71 745 029
e-mail us on: info@qualitascert.co.uk
what does the ce on products mean (1).pdfBarcode Live
What Does the CE on Products Mean?
What does the CE on products mean? In this article, we will explore the meaning, significance of CE marking & how to get it.
See more: https://barcodelive.org/what-does-the-ce-on-products-mean
The Important of CE Marking Certification.pdfURS Labs
CE marking certification is a conformity marking that indicates a product's compliance with the essential health, safety, and environmental requirements set by the European Union (EU). The CE marking demonstrates that a product meets the applicable directives and regulations within the EU's single market. It is mandatory for many products sold or distributed within the EU and the European Economic Area (EEA).
Why Choose IAS to Achieve CE Certification in Australia?shanaadams190
CE stands for “conformitéeuropéenne”, which translates to European conformity. For a product to be admitted into the European business market, it must have this mark. CE certification guarantees that the product and its packaging meet European safety and quality requirements. CE Certification in Australia certifies to buyers that a product has been made in compliance with European health, safety, and environmental laws.
CE Marking is a certification that determines product conformity with health, safety and environmental protection standards. CE marking applies to product sold within the European economic area (EEA).
Newsletter on PPE: Classification of PPE and CE Certification Process in EUJohn William
In the wake of the high demand for PPE and medical devices in the EU, Chinese suppliers have restarted exporting to Europe. However, the European Safety Federation has identified some suspicious CE certificates for both PPE and medical devices. The suppliers have either used fake documents or showed certificates by the wrong authorities. Since a CE mark is compulsory for all PPE and medical devices exported to Europe, this newsletter delves into product classification for PPE and medical devices and product classification by EU regulation. There are 2 regulations, namely, Regulation (EU) 2016/425, which is on PPE and Regulation (EU) 2017/745, which is on medical devices and accessories. It has been mandated that all medical products and PPE to be sold in the EU need to come under any of these regulations. All suppliers should have knowledge about the procedure for Certified CE Mark, the risk categories, classification of medical devices and types of notified bodies as well as their names in the regulations.
The CPR and mandatory CE marking: what is changing and what will it mean for youColt UK
Starting in July this year, all construction products covered by harmonized European Standards under the Construction Products Regulation (CPR) will have to be CE marked to be legally sold in the UK and Ireland. This is a good thing for the building industry, as it will give purchasers the peace of mind that all the products they buy meet minimum criteria, as shown by CE Marking supported by test reports and documentation. For critical products, such as fixed fire fighting equipment, the CE marking has to be backed up by Independent testing and certification by a Notified Body.
In this webinar on Certification we are going to explain the various sources of certified data available to Assessors.
Most of these resources have been available since the introduction of BER certification in 2007. While some more experienced Assessors may feel some of the topics should be well known at this point, the purpose of the presentation is to accommodate Assessors of all levels of experience and knowledge.
It is hoped that this Webinar will help Assessors’ understanding of the evidence requirements and acceptable sources of certified data to support DEAP inputs.
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin
C E MARK leaflet economic_operators_en
1. What is CE marking?
CE marking is a key indicator of a product’s compliance
with EU legislation and enables the free movement of
products within the European market. By affixing the CE
marking on a product, a manufacturer is declaring, on his
sole responsibility, conformity with all of the legal requirements to achieve CE marking and therefore ensuring
validity for that product to be sold throughout the European Economic Area (EEA, the 27 Member States of the
EU and EFTA countries Iceland, Norway, Liechtenstein), as
well as Turkey. This also applies to products made in third
countries which are sold in the EEA and Turkey.
However, not all products must bear the CE marking. Only
those product categories subject to specific directives that
provide for the CE marking are required to be CE marked.
Further information
For further information on the regulatory policy and
CE marking, please visit:
www.ec.europa.eu/enterprise/policies/single-market-goods/
regulatory-policies-common-rules-for-products/index_en.htm
www.ec.europa.eu/CEmarking
NANDO database of notified conformity assessment bodies:
www.ec.europa.eu/enterprise/newapproach/nando
CE marking does not indicate that a product was made in
the EEA, but merely states that the product is assessed
before being placed on the market and thus satisfies the
legislative requirements (e.g. a harmonised level of safety)
to be sold there. It means that the manufacturer has verified that the product complies with all relevant essential
requirements (e.g. health and safety requirements) of the
applicable directive(s) – or, if stipulated in the directive(s), had
it examined by a notified conformity assessment body.
It is the manufacturer’s responsibility to carry out the conformity assessment, to set up the technical file, to issue the
EC declaration of conformity and to affix CE marking on a
product. Distributors must verify the presence of both the
CE marking and the necessary supporting documentation.
If the product is being imported from a third country,
the importer has to verify that the manufacturer outside
the EU has undertaken the necessary steps and that the
documentation is available upon request.
This leaflet sets out the six necessary steps. Follow them to
comply with the legal requirements and make Europe’s
market yours!
CE marking makes
Europe’s market
yours!
European Commission
Directorate-General for Enterprise and Industry
B-1049 Brussels, Belgium
Fax: +32 2 299 08 31
E-mail: entr-reg-approach-for-free-circ@ec.europa.eu
European Commission
Enterprise and Industry
2. 6 steps to
marking for your product
STEP 1 – Identify the directive(s) and harmonised
standards applicable to the product
There are more than 20 directives setting out the product
categories requiring CE marking. The essential requirements that products have to fulfil (e.g. safety) are harmonised at EU level and are set out in general terms in
these directives. Harmonised European standards
are issued with reference to the applied directives
and express in detailed technical terms the
essential requirements.
STEP 2 – Verify the product-specific
requirements
It is up to you to ensure that your product
complies with the essential requirements of
the relevant EU legislation. Full compliance
of a product to the harmonised standards
gives a product the “presumption of conformity” with the relevant essential requirements. The use of harmonised standards
remains voluntary. You may decide to choose
other ways to fulfil these essential requirements.
1
STEP 6 – Affixation of the CE marking to your
product and EC Declaration of Conformity
6
The CE marking must be affixed by the manufacturer, or by his
authorised representative within the EEA or Turkey. It must be
affixed according to its legal format visibly, legibly and
indelibly to the product or its data plate. If a Notified
Body was involved in the production control phase, its
identification number must also be displayed. It is the
manufacturer’s responsibility to draw up and sign an
“EC declaration of conformity” proving that the
product meets the requirements. That’s it! Your
CE-marked product is ready for the market.
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5
The manufacturer has to establish the technical
documentation required by the directive(s) for
the assessment of the product’s conformity to
the relevant requirements, and for the risk
assessment. Together with the EC declaration
of conformity, the technical documentation must
be presented on request to the relevant national
authorities.
STEP 4 – Test the product and check its
conformity
STEP 3 – Identify whether an
independent conformity assessment is
required from a Notified body
Each directive covering your product specifies whether
an authorised third party (Notified Body) must be involved in the conformity assessment procedure necessary
for CE marking. This is not obligatory for all products, so it is
important to check whether the involvement of a Notified Body
is indeed required. These Bodies are authorised by national authorities and officially “notified” to the Commission and listed in the
NANDO (New Approach Notified and Designated Organisations)
database.
STEP 5 – Draw up and keep available
the required technical documentation
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4
Testing the product and checking its conformity to the
EU legislation (Conformity Assessment Procedure) is the
responsibility of the manufacturer. One part of the procedure
is, as a general rule, a risk assessment. By applying the relevant
harmonised European standards, you will be able to fulfil the
essential legislative requirements of the directives.