The document proposes a healthy bento food subscription service called Healthycious Food Bento. It aims to address Malaysia's obesity problem by providing affordable, balanced meal plans on a subscription basis starting at under RM 10 per meal. The business model involves pre-ordering meals that are prepared according to the customer's subscription plan. Financial projections estimate a budget of RM 500,000 will be needed, with marketing and raw materials accounting for the largest expenses. Competitors are analyzed based on price, business model, and experience in the healthy meal subscription industry.

1. HEALTHYCIOUS FOOD BENTO
P R E S E N T E D B Y Z A L I K H A R A Z A L I

2. Fattest 15 million 47%
MALAYSIANS ARE BLOBBING

3. THE RECIPE FOR DISASTER
24/7 Cost of Living Urban environment

4. WHY DO WE NEED TO ACT NOW?
Healthcare costUnproductive1:19 vs 1:71

5. Zero Obese Nation
OUR VISION

6. CHALLENGE & SOLUTION
Competition
Changing the
habit

7. CHALLENGE & SOLUTION
Demand and
public awareness
Lower than RM 10

8. IMPACT
Balanced dietJob opportunities Healthy nation

9. WHY US?
Pre - Order Industry players
as advisor
Experience Jom Kurus 1
Malaysia

10. BUSINESS MODEL
Subscription based Extension service
and product

11. FINANCIAL BUDGET
CAPEX
44%
OPEX
27%
Rental
7%
Marketing
7%
Delivery
3%
Raw Material
7%
Packaging & PM
6% RM 78,750
RM 30,000
RM 11,250
RM 30,000
RM 30,000
RM 120,000
RM 200,000

12. COMPETITOR ANALYSIS
Experience Healthy
Business
Model
Price
DIETLICIOUSS
Yes
1 year
3 years
5 years
2 years
Mix
Yes
Yes
RM 20 and
above
RM 15 and
above
RM 15 and
above
RM 10 and
lower
Daily and
weekly
subscription
Daily order
Weekly and
Monthly
subscription
Yearly
subscription
Company

13. THANK YOU!
H E A L T H Y C I O U S F O O D B E N T O