The document discusses research conducted to identify food trends in the San Francisco Bay Area that could be relevant for a business. The research involved investigating manifestations of global food trends locally, identifying influential local tastemakers, and exploring new opportunities in e-commerce and recommerce. Four major trends were revealed: functionalism, remedy, information education, and scientific elements. Interviews with over 60 local tastemakers provided insights into these trends, including key ingredients, dishes, and selection processes. The researchers identified four main influential tastemakers. The study also uncovered signals of emerging opportunities related to the identified trends.

1. Remedy
Tasty Remedy

2. Remedy
To be healthy, it's not only eating more vegetables, fruits and fewer junk foods
now. The way making food be delicious also help to remedy the health problems
of the body is the wave.
“Healthy is a life style I choosed for my future. It’s hard to follow the rules I gave myself, but I did it. It’s much
better than that you need to follow other people’s rule when you are disability of sickness ”.
— Michael Hsu, Architect
“To keep your body being health, the key point is balance.”
— Michael Hsu, Architect

3. Forget kale—scientists have discovered a super-nutritious seaweed that
tastes exactly like bacon
There are a lot of reasons to cut down your bacon habit—your health, animal welfare, the giant lagoons
of pig poop it takes to make it. But one major obstacle: It’s delicious.
Researchers from Oregon State University may have solved that problem, KGW Portland reports, by
patenting a strain of seaweed that they claim cooks up just like the beloved crispy, succulent, pork
product—without the pork.
http://qz.com/455857/scientists-have-discovered-a-super-seaweed-that-tastes-like-bacon-and-is-healthier-than-kale/

4. Large Human Garden Educates People On Herbal Medicine Benefits
Botanicals have been used for medicinal purposes dating back thousands of years, and it’s relatively
shocking how little people today know about the benefits of herbal remedies; that’s why the Medicinal
Herbman Cafe Project was originally started: to increase awareness about how herbs, plants and botanicals
can be used to treat the body in beneficial ways.
http://www.psfk.com/2014/07/human-garden-medicinal-benefits.html

5. Methodology
To investigate new and next inspiration that will push forward the your positioning, the research team employed a methodology called Trends
Investigation. Rooted in design research and the social sciences, Trends Investigation uses a bottom up, open inquiry process to reveal signals of the
near term future so that you better know how you want to be a part of making it.
The investigation simultaneously focused its efforts in three categories:
: The local manifestation of global food trends
: Identification of local tastemakers, curation talent and local products
: New and next e-commerce and recommerce inspiration
LOCAL MANIFESTATION OF FOOD TRENDS
The first phase of our investigation related to the manifestation of global fashion trends in the Bay area. Following guiding workshops and initial desk
research, the investigation combed the streets of San Francisco - including its principal neighborhoods, parties, happenings, bars and stores - to
identify food trends amongst Innovators and Tastemakers, as well as more common consumption.
Following three weeks of investigation and the collection and analysis of 100s of signals and interviews, the research analysis revealed four macro food
trends, including:
: Functionalism
: Remedy
: Information Education
: Scientific Elements
Trendboards were created to communicate each trend’s key elements, including: mood, restaurants and locations, stores, accessories, ingredients,
origin and purpose. A mixture of consumption images and San Francisco food location photographs forecasted evolutions of trends influential now and
for the upcoming 2-5 years.

6. Methodology
TASTEMAKERS, CURATION TALENT AND LOCAL PRODUCTS
In the second phase of the research, we connected with over 60 Tastemakers to help us identify indicators of change and provide insight in factors that
are driving these global trends in the Bay Area..
Tastemakers are people that possess a highly influential effect on the preferences and activities of Early Adopter and (potentially) Early Mainstream
consumers.
Always keeping your needs in mind, we focused on relevant Tastemakers deeply connected with the local manifestation of food trends previously
revealed, using interviews and photographs to gather information including ingredients, key dishes, look and selection processes.
There are four main Tastemakers that easily represents the local trends and can help your business grow, these are:
: Michael Hsu
: Julian Chang
: Ryan Yu
: Rongjia li
RECOMMERCE NEW AND NEXT INSPIRATION
Finally, in the third part of our investigation, desk research focused on interesting things happening in the food sphere that we thought will be appealing
to you. Weak signals of emerging change were identified that pointed to present opportunities, as well as opportunities available in the near term future.
These signals could take the form of new products, services, technologies, creative projects, business models, business practices and more.
After having gathered nearly 500 signals, the analysis uncovered four trends as key to your current positioning:
: Functionalism
: Remedy
: Information Education
: Scientific Elements