This document discusses trends, innovation, and blue ocean strategy from the perspective of hospitality consulting. It defines trends as social processes that spread from high-level influencers like artists, designers, and young people to the mass market through word-of-mouth and media. Innovation is described as the creative and customer-focused process of discovering new ideas, validating customer needs, setting a vision, and implementing new solutions. Blue ocean strategy refers to combining trends and innovation to create new, uncontested market spaces and differentiate a business from competitors.

1. T R E N D S & I N N O V A T I O N
J E R O E N G U L I C K X

2. T H E
C O M P A N Y
• Hospitality consulting
• Branding
• Marketing
• Concept development
• Financial turnarounds
Instagram: jeroen_gulickx
Blog: www.jeroengulickx.com
Site: www.mocinno.com
Twitter: @mocinnointl
Facebook: Mocinno International

3. What is a trend?
From high level to service

4. What is a trend?
• Social Process
analysis
• Who creates
trends?
• How does it
spread?
• Can you predict
trends?
• Understanding changes
• Behaviour
• Artists, like painters and composers
• Designers
• Gay men
• Performing artists, like actors
• Young people, under the age of 30
• Wealthy people
• Social events
• Mouth to mouth
• Media
• Social Media
• Large cities
• Observation
• Process from need
to purchase

6. So are we trendsetters?

7. Current trends

8. What is Innovation?

9. What is Innovation?
• Discovery /
Creative process
• Customer validation
• Customer creation
• Set Vision
• Cost evaluation
• Implementation

10. Blue Ocean

11. Trends, Innovation and Blue
Ocean
Combined
Daring design and naming Retail oriented
Content Marketing
Locality
Online culture Affiliates
Real place
Sustainable
Third party sales
Art, culture and stories
Nepal water Project

12. Thank you
jeroen@mocinno.com