ADV 499 01CREATIVE THINKING & PROBLEM SOLVING

1. Pavones
Yoga
Center
Customer Behavior Strategy
Jazz Kao
(510)396-9421
chuchu0908@hotmail.com

2. Jazz Kao

3. Brand
Pavones Yoga Center is a boutique yoga teacher
training and retreat center specializing in yfostering
health and well-being through yoga and inspirational
experiences in nature.
At Pavones Yoga Center we dream of helping peo-
ple find contentment from within, whether through
yoga, six-hour surf session, or jungle-walking medi-
tations, because we believe happy people make for
a happier, healthier planet. All of our programs en-
courage self-discovery as a path toward integration
and well-being.

4. 200-Hour Multidimensional Yoga
Teacher Training
What sould PYC doing to increase enrollment?
What tweaks might they make to tap into existing
motivation?
What could they do to make the decision process
easier for people?
Issue

5. Adventurous Sufers
Surfers like sports, in touch with nature, good
physical condition, even though there is not much
yoga experience can also accept physical curricu-
lum consumption.
Surfers love the challenge of different waves. The
best thing is to chat with friends with beer after
surfing.
People

6. Model
As the model, we know if we want to influence peo-
ple’s behavior, we need to enhance their motivation
and ability as posible as we can.

7. Motivation
As affective neuroscience says, there are three mo-
tive systems to help human decide their behavior.
For deeply, there are six directions of motivation
working when human making the decision.
We are going to use the the motive systems and six
diretions of motivation of affective neuroscience to
find out how to enhance people’s motivation.

8. Panic & Fear system
Three Motive Sytems
Rage System
Seeking System
The main goal of this system is to surpass the others,
certainly self, enhance their personal power and influ-
ence.
The main purpose of this system is to avoid danger,
avoid changing the status quo, to avoid uncertainty,
sought to stabilize, and do not waste energy.
The main objective of the system is seeking to find new
stimulus unfamiliar, get rid of the discovery and explora-
tion of familiar things in the environment, the pursuit of
change and want to be different.

9. Six Motivations
Safety Autonomy Adventure
Enjoyment Discpline Excitement
Companion Achievement Freedom
Relaxed Precise Fun
Caring Superior Courage
Pleasant Orderly Change
Friendship Appreciation Rebellion
Carefree Rational Curious

10. How to improve SUFERS’ motiva-
tions
Products and brands are the tools that consumers
use to achieve their goals.
In addition to the goal of yoga teacher training is
generally achievable, PYC can also help consumers
achieve a specific objective which is the key to at-
tracting consumers.
What motivations do our target people want?

11. Safety
Enjoyment
Adventure
Autonomy
Discpline
Excitement
pvc

12. To show
Our target people like excitement, adventure, and
enjoyment. We shoud make sure that the website of
the yoga teacher tranining focus on these motiva-
tions.
Adventure
Excitement
Enjoyment

13. Take off texts.
Teacher is your friend.
Show more photos and videos
of how people explore, relax,
and have fun there.
Show more personality of the
teachers. To tell people how
much fun you will have with the
teacher and parthers there.

14. Less is more.
Face is important.
Do not describe too many detail
things of the training. It will scare
the sufers. Show the fun and cool
things first.
Don’t only tell people the view is
beautiful there. Show the people’s
face over there. Let the sufers
know they won’t be alone there.

15. Ability
Improve the ability of the consumer decision-mak-
ing, in other words, it is to reduce the difficulty of de-
cision-making.
How to improve the process of buying, reduce the
difficulty of consumer decision making: improve the
perceived value and / or reduce perceived barriers.
We are going to use some tricks to improve the abil-
ity of the consumer decision-making.

16. Social Proof
We always do the same thing with other people
around us. That is social proof. This method is not
through publicity and information to convince peo-
ple. Instead, people tend to be perceived to follow
social norms.
To show how many people have
been joined into the training. Also,
show the videos of people who
have been there telling the stories
on the site of register page.

17. Lose Avoid
Our aversion to loss will be more than satisfaction of
the same amount things. Only offer double value, in
order to get people to take the risk of the loss of a
good thing.
Telling surfers that what they are
going to miss if they dont register.
For example, if they register now,
there is a special gift for you when
they arrive there.

18. Thank you