This document discusses emerging tech and cultural trends and how they could lead to new values. It provides examples of tech trends like cloud computing, analytics, 3D printing and wearables. Cultural trends include expectations of real-time access, transparency and food-related experiences. It then summarizes how the pairing of brand butlers and 3D printing could create the new value of "you eat where you go" through allowing airline passengers to print foods related to their destination using printers at boarding gates.

1. Tech Trends
+
Cultural Trends
= New Values
Jazz Kao
chuchu0908@hotmail.com
(510)396-9421

2. Cloud
Advanced Pervasive and Invisiable Analytics
3D Printing
Computing Everywhere
Context-Rich System
Tech Trends

3. Smart Machines
Intelligent and Innovation Vehicle Eletric
Control System
Internet of Things
Virtual Reality
Wearable Device

4. Word-of-mouth Marketing
Seamless Experience
Profile Myning
Life Feed
Brand Butlers
Cultural Trends

5. Real-time is Best.
24 x 7 Marketing at All Times
Foodprint is everywhere.
Put all things on the cloud.
Everything must to be transparent.

7. Alaska Airlines is the seventh largest
airline in the United States, based in
Seattle, Washington. Comparing with
other airlines, It has higher quality in
passenger’s mind. Also, the airline has
been ranked by J. D. Power and Asso-
ciates as having the highest customer
satisfaction of the traditional airlines
for seven consecutive years.

8. Cultural Trends Emerging Trends
New Value
+
=

9. Brand Butlers 3D Printing
You eat where you go
+
=

10. Brand Butlers
Brands are not only sell their products or
service to customers anymore. Brands
need to be butlers to provide customers
more kinds of service online and offline at
all times to connect customers as much
as possible and let them feel the value of
brand.

11. 3D Printing
3D printers can print many things we
never thought before. It completely over-
whelms our imagination. Now, there is
even a printer can print foods out.

12. Value
You eat where you go.

13. The time before boarding is boring and make peo-
ple feels hungry. The best way to improve passen-
ger’s experience before boarding is that let them
have things to do. Food printer is an amazing way
to solve the problems. Alaska airlines provide food
printers at the boarding gate. The recipe depends
the destination of the fight.
Passengers can print the foods by themselves.
Alaska airline is not only an airline but also your
butler who care your feeling and hungry.

14. Process

15. Thank you.