David Schwartz and Anim Steel co-founded the Real Food Challenge (RFC) to shift $1 billion of college food purchases to "real food" by 2020 in order to build a healthy, fair, and green food economy. They were inspired by disparities in access to healthy food and opportunities. The RFC aims to reverse trends in diet-related diseases and environmental issues by harnessing the power of youth and universities' purchasing power. It provides resources like summits, trainings, and a purchasing calculator to support students' efforts to increase their schools' purchases of real food.

1. David Schwartz and Anim Steel

2. Introduction
David Schwartz
 Grew up in inner-city Boston
 Witnessed great disparities in rates of diabetes, obesity, and
access to healthy food.
 Felt that everyone should be able to nourish their families
with good food for their bodies, communities and planet.
 The topic of food was universal and would unite the world-
frustrated about world’s inability to tackle the very structures
that created this great food divide to begin with.
 Dedicated himself to local food security efforts to improve
access to healthy, fresh, and affordable food.

3. Introduction
Anim Steel
 Background in economic development
 Saw food and agriculture as a way to make a difference in both the US and
Ghana, where he was born.
 Found the differences in opportunities sickening, that the community one
was born in determined your chances in life, education, and health.
 On a trip to Hawaii, a stereotypical paradise, he found a lot of places there
that are hurting with poverty, illness, and lack of opportunity. In one of the
Hawaiian communities, he met Kukui and Gary, who were starting a farm.
Their vision was to create jobs for youth, produce healthy food for the
community, and bring back pride in native Hawaiian culture.
 Realised then that good food could be a powerful vehicle for community
development and healing injustice.

4. The RFC
 Aims to “Build a healthy, fair and green food economy by harnessing
the political power of youth and the purchasing power of universities
to shift demand toward socially responsible farm and food
enterprises.”
 Seeks to reverse these devastating trends (epidemic of diabetes and
diet-related disease—while also fueling climate change, pollution,
and the loss of farmland) by shifting $1 billion of college food
purchases (roughly 20% of market total) to ―real food‖ by 2020.
 Implant a new mindset in the world, knowing that it will take a while
to fully blossom.
 Want people, particularly youths, to see themselves the way the food
industry does: as a force to be reckoned with.
 Identity shift from ―me‖ to ―we‖—the development of economic and
political self-respect—is the cornerstone of effective social change.

5. Impact of the RFC
 Real Food Challenge’s GET REAL! Campaign – platform to expand and amplify existing
real food efforts in higher education, push new schools to join in. Aims to redirect 20% of
all food purchased by colleges and universities (currently almost $5 billion) towards real
food by 2020.
Support such as:
 Summits: RFC organizers plan regional local gatherings to build the movement through
information sharing and networking.
 Trainings: RFC supports new campus and national leaders in the food movement
through variety of leadership development opportunities.
Resources such as:
 The Network: provides access to hundreds of students and student-allies across the
country who are already part of movement.
 The Calculator: tool for assessing and tracking institutional food purchasing over time,
which gives schools a clear picture of how much they are actually investing in real food.

6. Bibliography
 http://www.echoinggreen.org/fellows/david-schwartz-and-anim-steel
 http://realfoodchallenge.org/category/blog-tags/social-entrepreneurship
 http://realfoodchallenge.org/
Team members TANKS
 EVERYBODY
Daniel Lok

TANKS
Dominic Bryce Wong
 Gabriel Boey
 Marcus Chong
 Nathaniel Ng
 Eugene Tan