This document outlines a model of consumer behavior and the factors that influence consumer decisions. It discusses the consumer buying process and characteristics like culture, subculture, social class, groups and social networks, and personal factors like age, occupation, and lifestyle that affect consumer behavior. It also examines psychological factors of motivation, perception, learning, beliefs, attitudes, and Maslow's hierarchy of needs. The goal is to understand how individuals make purchasing decisions based on their needs, wants, and surrounding environment.