The document provides an overview of a global communications plan for Aspire Communications Team 2. It outlines their vision, mission, situation analysis, goals and objectives. It identifies key messages, target countries and publics. The global strategy involves building awareness of Abu Dhabi and its Music and Arts Festival through various campaigns and tactics targeted at specific countries like Spain and India.
Miami International Fashion Week Sponsorship 2010 Gloss VipGlossVIP
JENNIFER RODRIGUEZ
Tel: 305.555.1212
Email: Jennifer@GlossVIP.com
All sponsorship opportunities are customized to each sponsor’s needs and budget.
Please contact Kim Bella to discuss how we can create a customized sponsorship package for your brand.
This document proposes a fashion event to break the Guinness World Record for the longest catwalk marathon. Some key details:
- The event, called Fashion 20-20, will take place in Mumbai on November 1, 2010 and feature over 300 models, 22 designers, and 10+ hours of continuous fashion shows.
- The current record was set in 2005 in London at 10 hours. Fashion 20-20 aims to surpass this with over 10.5 hours of shows.
- Major designers like Rohit Verma have been confirmed to participate. Sponsorship opportunities are available, with different levels of branding and media inclusion benefits.
- Extensive media promotions are planned through partnerships with Guinness
This document provides information about FUNKSHION: Fashion Week Miami Beach, which showcases spring/summer collections. It is held between Paris and LA fashion weeks to maximize exposure. The event highlights progressive, established, and emerging designers. It has supported philanthropic causes and brought recognition to Miami as a global fashion hub. Past featured designers include Nicole Miller, Russell Simmons, and Esteban Cortazar. Sponsors have included Lexus, Cointreau, and JetBlue.
The document provides information about the 8th Annual Phoenix Fashion Week occurring from October 1-3, 2015 at the Talking Stick Resort in Arizona. It will feature 25 runway shows displaying Holiday 2015 and Spring 2016 collections from 9 established and 15 emerging designers. Over 6,000 attendees are expected across the 4 day event, which aims to bridge designers with retailers and raise funds for breast cancer research through its Fashionably Pink charity fashion show. Sponsorship opportunities are outlined ranging from $500 to $50,000, with benefits including marketing exposure, tickets, and product placement.
The National Music Museum houses over 15,000 rare and historical instruments from around the world, including two 18th century grand pianos that cannot be found anywhere else. It aims to preserve these instruments and provide a space for research and education. While it focuses on the historical side of music, competitors have begun incorporating popular music exhibitions and interactive experiences. To attract younger audiences, the museum is considering a rebranding effort including a modernized logo, targeting their location on a college campus, and hosting concert series featuring traditional instruments.
Cultural branding is an approach to load your brand with unique cultural associations that are meaningful to the target market and that give your brand something that cannot be copied by foreign brands. It is an attractive option for new and entrepreneurial brands that want to go global and for large international brands that want to capture a unique location in the consumer mindspace. In this presentation, I apply the techniques of cultural branding to brands from Lebanon and the Arab world.
Positioning Lebanese and Arab Brands Overseas on Positive Cultural Associations
Jan-Benedict E.M. Steenkamp
C. Knox Massey Distinguished Professor of Marketing and Marketing Area Chair
BIFEX 2015 organized by the Lebanese Franchise Association
Miami International Fashion Week Sponsorship 2010 Gloss VipGlossVIP
JENNIFER RODRIGUEZ
Tel: 305.555.1212
Email: Jennifer@GlossVIP.com
All sponsorship opportunities are customized to each sponsor’s needs and budget.
Please contact Kim Bella to discuss how we can create a customized sponsorship package for your brand.
This document proposes a fashion event to break the Guinness World Record for the longest catwalk marathon. Some key details:
- The event, called Fashion 20-20, will take place in Mumbai on November 1, 2010 and feature over 300 models, 22 designers, and 10+ hours of continuous fashion shows.
- The current record was set in 2005 in London at 10 hours. Fashion 20-20 aims to surpass this with over 10.5 hours of shows.
- Major designers like Rohit Verma have been confirmed to participate. Sponsorship opportunities are available, with different levels of branding and media inclusion benefits.
- Extensive media promotions are planned through partnerships with Guinness
This document provides information about FUNKSHION: Fashion Week Miami Beach, which showcases spring/summer collections. It is held between Paris and LA fashion weeks to maximize exposure. The event highlights progressive, established, and emerging designers. It has supported philanthropic causes and brought recognition to Miami as a global fashion hub. Past featured designers include Nicole Miller, Russell Simmons, and Esteban Cortazar. Sponsors have included Lexus, Cointreau, and JetBlue.
The document provides information about the 8th Annual Phoenix Fashion Week occurring from October 1-3, 2015 at the Talking Stick Resort in Arizona. It will feature 25 runway shows displaying Holiday 2015 and Spring 2016 collections from 9 established and 15 emerging designers. Over 6,000 attendees are expected across the 4 day event, which aims to bridge designers with retailers and raise funds for breast cancer research through its Fashionably Pink charity fashion show. Sponsorship opportunities are outlined ranging from $500 to $50,000, with benefits including marketing exposure, tickets, and product placement.
The National Music Museum houses over 15,000 rare and historical instruments from around the world, including two 18th century grand pianos that cannot be found anywhere else. It aims to preserve these instruments and provide a space for research and education. While it focuses on the historical side of music, competitors have begun incorporating popular music exhibitions and interactive experiences. To attract younger audiences, the museum is considering a rebranding effort including a modernized logo, targeting their location on a college campus, and hosting concert series featuring traditional instruments.
Cultural branding is an approach to load your brand with unique cultural associations that are meaningful to the target market and that give your brand something that cannot be copied by foreign brands. It is an attractive option for new and entrepreneurial brands that want to go global and for large international brands that want to capture a unique location in the consumer mindspace. In this presentation, I apply the techniques of cultural branding to brands from Lebanon and the Arab world.
Positioning Lebanese and Arab Brands Overseas on Positive Cultural Associations
Jan-Benedict E.M. Steenkamp
C. Knox Massey Distinguished Professor of Marketing and Marketing Area Chair
BIFEX 2015 organized by the Lebanese Franchise Association
The document outlines a proposal for GlobCom 2009 in Abu Dhabi to publicize the Abu Dhabi Music & Arts Foundation (ADMAF) festival and promote Abu Dhabi's culture. The objectives are to promote Abu Dhabi as a cultural center, encourage cultural initiatives, and communicate Abu Dhabi's direction through network strategies. Several strategies are proposed, including events like an international book fair, film festival, art exhibitions, and concerts to attract people to ADMAF and Abu Dhabi's cultural activities. Promotion methods involve both traditional media and new online/social media channels.
this will bring up a page similar to the event submission form, where you will have the option to update all aspects of the event. For example, you can add a new description or a new date, as well as update the phone numbers or email addresses and the image used for the event
ArtiseDot is an art consultancy firm that aims to showcase contemporary artists and their works. It has been operating for over a year and has become a destination for art enthusiasts in Nigeria and West Africa. The company held its first art exhibition titled "Beyond Ourselves" at Kojo Motors in Abuja in July 2016, which was a networking event for art lovers, socialites, and professionals to view works by various artists. Sponsoring ArtiseDot events provides opportunities to connect with the art community, build brand awareness, and support the arts.
The Creative Europe Programme provides EU funding to support cultural and creative sectors. It has two sub-programs: Culture and MEDIA. Culture supports transnational cultural cooperation projects, literary translations, and networks to help cultural organizations operate across borders. MEDIA supports training, market access, audience development, festivals, and development of European films, TV, and games. Eligible organizations must be based in EU countries, though some training opportunities are open to non-EU countries. Applicants can find calls for proposals on the Creative Europe website and increase their chances of funding by partnering with experienced organizations and following the guidelines closely.
5. c.pesce innovation on the promotion of local economy through cultural tourismGeorge Diamandis
The document outlines six priority strategies for promoting culture and the arts in Korea: 1) effective support of cultural activities, 2) enhancing human resources in culture and arts, 3) improving promotion targeting children and youth, 4) passing culture to future generations, 5) using culture to promote regional communities and industries, and 6) enhancing cultural communication and international exchanges. It then describes a three-step model for developing a cultural tourism product: 1) identifying cultural purposes for travel, 2) creating attractions and services tailored to cultural tourists, and 3) promoting the product through relevant communication channels.
[Challenge:Future] Challenge: Business Enhancemant ProjectChallenge:Future
SIFE is an international non-profit that mobilizes university students to address issues in their communities through business concepts. Participating student teams develop projects that improve quality of life and standards of living. Teams present their work at regional and national competitions to business leader judges. National champions advance to the SIFE World Cup. The organization provides leadership and career opportunities for participants and companies seeking emerging talent.
Art Directory is a digital platform for Media and Entertainment Industry. We are a platform to showcase Artists & their Art-Works and help them to sell their Art-Pieces without the Involvement of any Commission or Middle-Men.
The Creative Europe Programme provides EU funding for cultural and creative sectors. It has a budget of €1.46 billion from 2014-2020 to support cross-border cultural cooperation, training for cultural professionals, literary translations, film and audiovisual projects, and more. The funding is intended to promote European cultural diversity, strengthen the competitiveness of cultural and creative industries, and foster transnational collaboration and audience development. Eligible applicants include cultural organizations, artists, and professionals who can apply for grants through annual calls for proposals.
International Entrepreneurship in the Arts: Unexpected PartnershipLidia Varbanova
Unexpected Partnership: New spaces for creation and creativity: How do we support them?" Presented by Lidia Varbanova at IFACCA 7th World Summit, Malta, October, 2016
The Canada Dance Festival presents and celebrates excellence in Canadian dance. It serves as a national presenter of Canadian dance, supporting emerging and established artists. The Festival reflects Canada's diverse cultural landscape and fosters networking in the dance community. It strives to ignite passion for dance, inspire creativity, and unify the community through showcasing Canada's stories in dance performances.
The Broadway International Film Festival Los Angeles (BIFFLA) is being organized by Executive Director Emilio Vega and Director Fernando Núñez. BIFFLA aims to promote culture, creativity, literacy, economics, arts, industry and sciences in the diverse Los Angeles community through a film festival to be held in downtown LA and Hollywood in autumn 2017. The festival will include film screenings, student reading and filmmaking competitions, and industry panels to bring together emerging and established filmmakers. Sponsorship packages are available to support the nonprofit festival and its community programs.
The document provides information about the Ibero-American Foundation for Cultural and Creative Industries (FIBICC). It discusses FIBICC's goals of promoting cultural entrepreneurship, training professionals, conducting research, and establishing international cooperation networks. It outlines FIBICC's lines of action including entrepreneurship support, training programs, research projects, and cultural cooperation. It also describes several of FIBICC's cultural industry projects and initiatives in areas like training, entrepreneurship, archives, and professional development. Finally, it lists some of FIBICC's partner organizations in Spain, Latin America, Europe, and other regions.
Olga Sismanidi @ JMI_Imagine_Music_Experience_International_FinalsMusicFinals...Olga Sismanidi
The document summarizes various funding opportunities for the music industry through the Creative Europe programme. It outlines six main sections: 1) Music Moves Europe, which focuses on promoting creativity, innovation, and diversity in the European music sector; 2) Culture Moves Europe, supporting artistic mobility projects; 3) Perform Europe, for performing arts partnerships; 4) Pan-European cultural entities like orchestras; 5) European Platforms to promote emerging artists; and 6) European Music Networks involving organizations across the continent. Details are provided on the objectives, eligible applicants, application deadlines, and other requirements for each section.
The !Kauru African Contemporary Art Project is a platform that showcases contemporary African art and promotes cultural exchange. It is supported by the South African Department of Arts and Culture. The project exhibits over 100 artists from 20+ countries annually to educate audiences and promote intra-African trade. It also organizes the Black Collectors Forum to engage collectors and develop art markets. Over the past 5 years, !Kauru has successfully organized exhibitions and partnerships to share expertise between African artists, curators, and audiences.
1) Festivals have various purposes such as bringing economic and tourism benefits to a community, celebrating local culture and history, and developing arts and music opportunities for youth.
2) Drivers for festivals include people, knowledge, and market forces that initiate and support the activities the festival was designed for, such as community cohesion, education, and tourism.
3) Understanding the purpose and drivers is key to defining a festival's vision and mission, and identifying stakeholders, partners, and intended audiences.
The document discusses cultural programming for major events like the Olympics and ways to improve audience engagement. It addresses challenges like unstable funding, restrictions on branding and sponsorship, and a lack of expertise in covering cultural events. Solutions proposed include rethinking funding frameworks, using new media, and prioritizing cultural vibrancy and participation over economic impacts. The author outlines a research program to better understand audience experiences and quality through workshops on definitions, measuring arts engagement, and virtual environments.
This document summarizes several major funding programmes available for music creators in the UK, including the PRS Foundation's Open Funding, Momentum Music Fund, and British Music Abroad programmes, as well as funds from Help Musicians and Arts Council England. It provides details on eligibility requirements, award amounts, use of funds, and application advice for various grants that support areas such as creation and performance of new music, career development, touring, and international showcasing opportunities.
DanceHouse is a non-profit organization in Vancouver that presents international dance performances. Their strategic plan outlines their vision to make Vancouver an international centre for dance and establish creativity and the arts as essential to civic life. Their priorities for 2016-2019 include increasing donations, expanding their audience by 100 people per year, reintroducing a four-show season by 2018-2019, better understanding their current audience, and expanding the skills and networks of their board of directors.
Robert Hunter @ the Arts Consultants of Canada Seminar (Oct. 25/2010)Qasim Virjee
Robert Hunter's presentation will outline the findings from a recent review of the Department's programs, explore observed trends and discuss how programs at the Department have evolved to ensure their continued relevance.
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The document outlines a proposal for GlobCom 2009 in Abu Dhabi to publicize the Abu Dhabi Music & Arts Foundation (ADMAF) festival and promote Abu Dhabi's culture. The objectives are to promote Abu Dhabi as a cultural center, encourage cultural initiatives, and communicate Abu Dhabi's direction through network strategies. Several strategies are proposed, including events like an international book fair, film festival, art exhibitions, and concerts to attract people to ADMAF and Abu Dhabi's cultural activities. Promotion methods involve both traditional media and new online/social media channels.
this will bring up a page similar to the event submission form, where you will have the option to update all aspects of the event. For example, you can add a new description or a new date, as well as update the phone numbers or email addresses and the image used for the event
ArtiseDot is an art consultancy firm that aims to showcase contemporary artists and their works. It has been operating for over a year and has become a destination for art enthusiasts in Nigeria and West Africa. The company held its first art exhibition titled "Beyond Ourselves" at Kojo Motors in Abuja in July 2016, which was a networking event for art lovers, socialites, and professionals to view works by various artists. Sponsoring ArtiseDot events provides opportunities to connect with the art community, build brand awareness, and support the arts.
The Creative Europe Programme provides EU funding to support cultural and creative sectors. It has two sub-programs: Culture and MEDIA. Culture supports transnational cultural cooperation projects, literary translations, and networks to help cultural organizations operate across borders. MEDIA supports training, market access, audience development, festivals, and development of European films, TV, and games. Eligible organizations must be based in EU countries, though some training opportunities are open to non-EU countries. Applicants can find calls for proposals on the Creative Europe website and increase their chances of funding by partnering with experienced organizations and following the guidelines closely.
5. c.pesce innovation on the promotion of local economy through cultural tourismGeorge Diamandis
The document outlines six priority strategies for promoting culture and the arts in Korea: 1) effective support of cultural activities, 2) enhancing human resources in culture and arts, 3) improving promotion targeting children and youth, 4) passing culture to future generations, 5) using culture to promote regional communities and industries, and 6) enhancing cultural communication and international exchanges. It then describes a three-step model for developing a cultural tourism product: 1) identifying cultural purposes for travel, 2) creating attractions and services tailored to cultural tourists, and 3) promoting the product through relevant communication channels.
[Challenge:Future] Challenge: Business Enhancemant ProjectChallenge:Future
SIFE is an international non-profit that mobilizes university students to address issues in their communities through business concepts. Participating student teams develop projects that improve quality of life and standards of living. Teams present their work at regional and national competitions to business leader judges. National champions advance to the SIFE World Cup. The organization provides leadership and career opportunities for participants and companies seeking emerging talent.
Art Directory is a digital platform for Media and Entertainment Industry. We are a platform to showcase Artists & their Art-Works and help them to sell their Art-Pieces without the Involvement of any Commission or Middle-Men.
The Creative Europe Programme provides EU funding for cultural and creative sectors. It has a budget of €1.46 billion from 2014-2020 to support cross-border cultural cooperation, training for cultural professionals, literary translations, film and audiovisual projects, and more. The funding is intended to promote European cultural diversity, strengthen the competitiveness of cultural and creative industries, and foster transnational collaboration and audience development. Eligible applicants include cultural organizations, artists, and professionals who can apply for grants through annual calls for proposals.
International Entrepreneurship in the Arts: Unexpected PartnershipLidia Varbanova
Unexpected Partnership: New spaces for creation and creativity: How do we support them?" Presented by Lidia Varbanova at IFACCA 7th World Summit, Malta, October, 2016
The Canada Dance Festival presents and celebrates excellence in Canadian dance. It serves as a national presenter of Canadian dance, supporting emerging and established artists. The Festival reflects Canada's diverse cultural landscape and fosters networking in the dance community. It strives to ignite passion for dance, inspire creativity, and unify the community through showcasing Canada's stories in dance performances.
The Broadway International Film Festival Los Angeles (BIFFLA) is being organized by Executive Director Emilio Vega and Director Fernando Núñez. BIFFLA aims to promote culture, creativity, literacy, economics, arts, industry and sciences in the diverse Los Angeles community through a film festival to be held in downtown LA and Hollywood in autumn 2017. The festival will include film screenings, student reading and filmmaking competitions, and industry panels to bring together emerging and established filmmakers. Sponsorship packages are available to support the nonprofit festival and its community programs.
The document provides information about the Ibero-American Foundation for Cultural and Creative Industries (FIBICC). It discusses FIBICC's goals of promoting cultural entrepreneurship, training professionals, conducting research, and establishing international cooperation networks. It outlines FIBICC's lines of action including entrepreneurship support, training programs, research projects, and cultural cooperation. It also describes several of FIBICC's cultural industry projects and initiatives in areas like training, entrepreneurship, archives, and professional development. Finally, it lists some of FIBICC's partner organizations in Spain, Latin America, Europe, and other regions.
Olga Sismanidi @ JMI_Imagine_Music_Experience_International_FinalsMusicFinals...Olga Sismanidi
The document summarizes various funding opportunities for the music industry through the Creative Europe programme. It outlines six main sections: 1) Music Moves Europe, which focuses on promoting creativity, innovation, and diversity in the European music sector; 2) Culture Moves Europe, supporting artistic mobility projects; 3) Perform Europe, for performing arts partnerships; 4) Pan-European cultural entities like orchestras; 5) European Platforms to promote emerging artists; and 6) European Music Networks involving organizations across the continent. Details are provided on the objectives, eligible applicants, application deadlines, and other requirements for each section.
The !Kauru African Contemporary Art Project is a platform that showcases contemporary African art and promotes cultural exchange. It is supported by the South African Department of Arts and Culture. The project exhibits over 100 artists from 20+ countries annually to educate audiences and promote intra-African trade. It also organizes the Black Collectors Forum to engage collectors and develop art markets. Over the past 5 years, !Kauru has successfully organized exhibitions and partnerships to share expertise between African artists, curators, and audiences.
1) Festivals have various purposes such as bringing economic and tourism benefits to a community, celebrating local culture and history, and developing arts and music opportunities for youth.
2) Drivers for festivals include people, knowledge, and market forces that initiate and support the activities the festival was designed for, such as community cohesion, education, and tourism.
3) Understanding the purpose and drivers is key to defining a festival's vision and mission, and identifying stakeholders, partners, and intended audiences.
The document discusses cultural programming for major events like the Olympics and ways to improve audience engagement. It addresses challenges like unstable funding, restrictions on branding and sponsorship, and a lack of expertise in covering cultural events. Solutions proposed include rethinking funding frameworks, using new media, and prioritizing cultural vibrancy and participation over economic impacts. The author outlines a research program to better understand audience experiences and quality through workshops on definitions, measuring arts engagement, and virtual environments.
This document summarizes several major funding programmes available for music creators in the UK, including the PRS Foundation's Open Funding, Momentum Music Fund, and British Music Abroad programmes, as well as funds from Help Musicians and Arts Council England. It provides details on eligibility requirements, award amounts, use of funds, and application advice for various grants that support areas such as creation and performance of new music, career development, touring, and international showcasing opportunities.
DanceHouse is a non-profit organization in Vancouver that presents international dance performances. Their strategic plan outlines their vision to make Vancouver an international centre for dance and establish creativity and the arts as essential to civic life. Their priorities for 2016-2019 include increasing donations, expanding their audience by 100 people per year, reintroducing a four-show season by 2018-2019, better understanding their current audience, and expanding the skills and networks of their board of directors.
Robert Hunter @ the Arts Consultants of Canada Seminar (Oct. 25/2010)Qasim Virjee
Robert Hunter's presentation will outline the findings from a recent review of the Department's programs, explore observed trends and discuss how programs at the Department have evolved to ensure their continued relevance.
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Navigating the world of forex trading can be challenging, especially for beginners. To help you make an informed decision, we have comprehensively compared the best forex brokers in India for 2024. This article, reviewed by Top Forex Brokers Review, will cover featured award winners, the best forex brokers, featured offers, the best copy trading platforms, the best forex brokers for beginners, the best MetaTrader brokers, and recently updated reviews. We will focus on FP Markets, Black Bull, EightCap, IC Markets, and Octa.
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Tastemy Pandit
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Best practices for project execution and deliveryCLIVE MINCHIN
A select set of project management best practices to keep your project on-track, on-cost and aligned to scope. Many firms have don't have the necessary skills, diligence, methods and oversight of their projects; this leads to slippage, higher costs and longer timeframes. Often firms have a history of projects that simply failed to move the needle. These best practices will help your firm avoid these pitfalls but they require fortitude to apply.
The Most Inspiring Entrepreneurs to Follow in 2024.pdfthesiliconleaders
In a world where the potential of youth innovation remains vastly untouched, there emerges a guiding light in the form of Norm Goldstein, the Founder and CEO of EduNetwork Partners. His dedication to this cause has earned him recognition as a Congressional Leadership Award recipient.
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Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....Lacey Max
“After being the most listed dog breed in the United States for 31
years in a row, the Labrador Retriever has dropped to second place
in the American Kennel Club's annual survey of the country's most
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Digital Marketing with a Focus on Sustainabilitysssourabhsharma
Digital Marketing best practices including influencer marketing, content creators, and omnichannel marketing for Sustainable Brands at the Sustainable Cosmetics Summit 2024 in New York
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...Neil Horowitz
On episode 272 of the Digital and Social Media Sports Podcast, Neil chatted with Brian Fitzsimmons, Director of Licensing and Business Development for Barstool Sports.
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This PowerPoint compilation offers a comprehensive overview of 20 leading innovation management frameworks and methodologies, selected for their broad applicability across various industries and organizational contexts. These frameworks are valuable resources for a wide range of users, including business professionals, educators, and consultants.
Each framework is presented with visually engaging diagrams and templates, ensuring the content is both informative and appealing. While this compilation is thorough, please note that the slides are intended as supplementary resources and may not be sufficient for standalone instructional purposes.
This compilation is ideal for anyone looking to enhance their understanding of innovation management and drive meaningful change within their organization. Whether you aim to improve product development processes, enhance customer experiences, or drive digital transformation, these frameworks offer valuable insights and tools to help you achieve your goals.
INCLUDED FRAMEWORKS/MODELS:
1. Stanford’s Design Thinking
2. IDEO’s Human-Centered Design
3. Strategyzer’s Business Model Innovation
4. Lean Startup Methodology
5. Agile Innovation Framework
6. Doblin’s Ten Types of Innovation
7. McKinsey’s Three Horizons of Growth
8. Customer Journey Map
9. Christensen’s Disruptive Innovation Theory
10. Blue Ocean Strategy
11. Strategyn’s Jobs-To-Be-Done (JTBD) Framework with Job Map
12. Design Sprint Framework
13. The Double Diamond
14. Lean Six Sigma DMAIC
15. TRIZ Problem-Solving Framework
16. Edward de Bono’s Six Thinking Hats
17. Stage-Gate Model
18. Toyota’s Six Steps of Kaizen
19. Microsoft’s Digital Transformation Framework
20. Design for Six Sigma (DFSS)
To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...my Pandit
Explore the fascinating world of the Gemini Zodiac Sign. Discover the unique personality traits, key dates, and horoscope insights of Gemini individuals. Learn how their sociable, communicative nature and boundless curiosity make them the dynamic explorers of the zodiac. Dive into the duality of the Gemini sign and understand their intellectual and adventurous spirit.
9. Target Publics Students Music and Arts Enthusiasts Families Newlyweds Retirees Etihad Airlines Community Groups Government Organisations Competition Participants Theatre Patrons Media Travelers Target Publics
36. Timeline for UAE Tactic Date Launch media coverage July 2009 Launch exhibitions at ADNEC ( Abu Dhabi National Exhibitions Company ) October 2009 Invitation to sponsors September 2009 Encourage visitors and ADMAF guests to use the sponsors’ services and products. November 2009 Launch an awareness campaign locally April 2010 Provide special offers with the tickets of ADMAF events October 2010 Create strategic alliance between ADMAF and chosen charity. April 2010
62. Timeline Portugal Strategies Timings Arts Exhibition in CCB July, 2010 Concert in Centro Cultural de Belém September, 2009 Concert in Casa da Música March, 2010 Concert in Gulbenkian Foundation January, 2011 1st Contest Jun. 2009 - Dec. 2009 2nd Contest Jun. 2010 – Dec. 2010 3rd Contest Jun. 2011 – Dec. 2011 Promotions Feb. 2010 and Feb. 2011 Media Relations Jan. 2010 – May 2010 & Jan. 2011 – May 2011 Invitations Feb. 2010 and Feb. 2011 ADMAF in the International Tourism Exhibition Jan. 13th to Jan. 17th, 2010 Abu Dhabi artists performing in Musicas do Mundo & Excursions To be dated
72. Timeline Australia Year 1 Half 1 Year 1 Half 2 Year 2 Half 1 Year 2 Half 2 Year 3 Half 1 Year 3 Half 2 Abu Dhabi as a destination Media Releases and Feature Articles Send releases Write and send media releases to local and state news papers Send releases to travel magazines Send releases and features to travel TV shows Alliance with travel agents Develop and establish alliances so packages can be advertised Evaluate progress Internet Campaign Increase information Research sites which don’t feature ADMAF Propose information for those sites Evaluate progress Create travel blogs Ask honeymooners to write blog on their experience Evaluate progress
73. Timeline Australia Year 1 Half 1 Year 1 Half 2 Year 2 Half 1 Year 2 Half 2 Year 3 Half 1 Year 3 Half 2 Promotion of ADMAF as an event Release press kits Release information about ADMAF to educational institutions ADMAF Previews Approach music institutions about possible previews Conduct previews Gain feedback Young Composer Campaign Propose idea Send media releases Gather entries Competition Due date Choose winner, have conference Evaluate for possible improvements
75. Budget Global Budget Countries Strategies Cost Total UAE Media $10,529 US $105,529 US Abu Dhabi $15,000 US YCC $40,000 US ADMAF $40,000 US UK Media $17,000 US $177,000 US Abu Dhabi $10,000 US YCC $100,000 US ADMAF $50,000 US India Media $15,000 US $150,000 US Abu Dhabi $15,000 US YCC $70,000 US ADMAF $50,000 US
76. Global Budget Countries Strategies Cost Total Portugal Media $12,350 $204,850 US Abu Dhabi $17,500 US YCC $100,000 US ADMAF $75,000 US USA Media $15,000 $210,000 US Abu Dhabi $25,000 US YCC $100,000 US ADMAF $70,000 US Australia Media $15,000 US $195,000 US Abu Dhabi $20,000 US YCC $100,000 US ADMAF $60,000 US
77. Global Budget Countries Strategies Cost Total Spain Media $20,000 $195,000 US Abu Dhabi $15,000 US YCC $100,000 US ADMAF $60,000 US Italy Media $20,000 US $205,000 US Abu Dhabi $20,000 US YCC $100,000 US ADMAF $65,000 US Total $1,442,379 US
We are Aspire Communications. We believe in long term sustainable change. We are by no means about the quick fix. We want results for our clients that last. We are an international PR consultancy that was established in 2004 and quickly grew to have offices in 9 countries. We are relationships driven and believe in creating lasting relationships with all our clients. We value professionalism, integrity, innovation, creativity and honesty. We have expertise in all areas of public relations communications and offer a wide variety of services. Each communications plan is specially planned, researched and put together the client.
These results were found through conducting SWOT and PEST analysis within each country that the plan will target. These analysis’ were then compiled and cross examined. We found these commonalities were occuring globally in the promotion, coverage and overall view of Abu Dhabi and ADMAF- and could potentially have an affect on our communications plan. However the strategy that Aspire Communications have devised has identified these and aims to overcome these and maximize areas of opportunity. The Through conducting these analysis’ we found some commonalities in the way and which ADMAF and Abu Dhabi are viewed around the world.
These goals and objectives can be tailored specifically to each country. Each country will focus on creating awareness in their own country We also want to develop Abu Dhabi’s global cultural initiatives through building on high profile cultural activities.
These key messages will be used throughout the implementation of the strategy around the world. The key messages will be apart of all aspect of the communications plan that Aspire Communications has devised for ADMAF.
The PR plan devised by Aspire Communications focuses on these countries due to the large opportunities of growth of awareness that exist within these countries. These are the priority target countries within the plan due to factors such as little to no awareness, opportunities for growth/affecting large target publics and creativity in the types of tactics that can be implemented. Plans for a global roll out to other countries at a later date.
Within these countries we will focus on creating and building more awareness amongst these key target groups.
We have devised a global strategy that will build and increase upon the reputation of the Abu Dhabi Music Festival, as many publics internationally have not heard about it. The strategy will also build the publics awareness of the development that is occurring in Abu Dhabi at present. The strategy will position Abu Dhabi as multi-cultural, exciting and exotic place to visit.
The plan will consist of a main overarching global strategy that can be specifically targeted to each country. However the plan will be in two main phases- Abu Dhabi as a destination and Abu Dhabi Music Festival. The reason for this is that our research found that many people amonst the chosen publics were not even aware of where Abu Dhabi is, and if they were they were unaware of many aspects of the country and culture. The plan will consist of four main campaigns that take part globally and then can be tailored to suit each country and that also have supporting campaigns and tactics surrounding them- based on country. These four campaigns will be implemented globally. Aspire Communications plan will have two phases to it… The first; to promote Abu Dhabi as an exotic and multi cultural place to visit. This phase will focus of promoting Abu Dhabi as city. The second phase the plan shifts its focus to promoting the Abu Dhabi Music and Arts Festival.
The plan to develop and implement global campaigns that focus on the unique, multi-cultural and modern qualities of Abu Dhabi on promoting the Abu Dhabi Music Festival as prestigious world class event. Our communications plan can also then be broken down further into four main campaigns that will be implemented in the selected countries. These plans allow Abu Dhabi to be promoted as a unique, exciting and modern place to visit- having many draw cards that visitors would be attracted to. But not only that it further promotes the ADAMAF around the globe.
To promote Abu Dhabi to the world, we at Aspire Communications took our inspiration from the old saying that ‘Life is a journey- not a destination’. Rather than simply promoting Abu Dhabi as a ‘destination’ we want to highlight the traditions, history , multi-cultural aspects of the city and combine that with the direction that Abu Dhabi is taking now and in the future. We want to highlight the journey that Abu Dhabi has been on and in turn promote the wonderful experiences and journeys that travelers can begin once they choose to explore Abu Dhabi. It’s the journey that matters, not the destination. When we hop on an airplane we know that any destination is within reach… its about making the journey enriching and joyful. In life how you travel is as important as where you arrive… and the journey begins here in Abu Dhabi.
Updating website to be even more interactive, with video footage, blogs and links. Developing an Abu Dhabi travel blog and a ADMAF blog- these will showcase experiences that you can have in Abu Dhabi, attractions and cultural events. Utilizing sites such as myspace, facebook which have intricate net work of people from target audiences- allows ADMAF and Abu Dhabi to reach new audiences and increase the scope of international awareness
Music knows no barriers carries across all contexts, cultures and languages. Because its about the feeling the emotion that comes through in the tone, the pitch of the notes, the volume and expression of the piece. With all forms of creative arts be it music, dramatic, movement or otherwise what comes through is the common human experience. The expression of self, the emotion, feeling and message crosses all cultural barriers regardless. The Young Composer Competition is a global scheme that aims to bridge gaps between cultures through the power of music.
This global series aims to showcase the performers and talents that take part in the ADMAF. Each country has a few select events that take place to increase awareness of ADMAF. These include previews, a global tour, gala evenings (charity fundraisers), arts and painting events/competitions/exhibitions. The previews and such will occur either as a support act or a combined event (dual line up) with another musical/performance act from the targeted country. Combining the previews with events that are already occurring or with companies that are known in the country- increases the amount of people who will become aware of ADMAF. Pairing it with music that is traditional from the host country- Spanish music, traditional Italian Opera- will increase the number of potential viewers.
While each country has the same global strategy and the overarching campaigns that prevail. How they approach and implement these is unique in itself. The 4 main campaigns have been tailored to suit each country, and the countries individual situation, needs, goals and objectives have been taken into consideration when devising the break down.
The exact days will be negotiated with every country in particular. In Spain would be around December 2009. Will increase awareness and promote Abu Dhabi as an upcoming multi-cultural centre for people around the world, especially to students.
A music tour in Spain promoting the ADMAF festival. It would include classical music, opera, jazz and Spanish typical songs. The people who would assist these performances would have all the information about ADMAF. There would be people giving information about the festival (a folder with pictures, the list of the performances, etc) We would choose some people from the Emirates ,experts in music (singers, pianist, etc). They would be invited to Spain to do the tour. They would be involved in recitals, and perform some interesting pieces of Arabic music. A Spanish singer would also accompany this person in the theatres. It would be a mix between Spanish and Arabian art, and that could be interesting to catch the attention of our target.
This is for people of all ages- any one can enter.
The website will also contain general information about Abu Dhabi and it will have links to ADMAF website, to Abu Dhabi official tourism website and many others. It will have information about museums in AD, famous buildings and interesting architecture. It will be possible to download the songs of the contest, and vote for them. Will improve awareness of Abu Dhabi in the Spanish publics. ** Side note** Press Conference ONLY undertaken if all other avenues are exhausted or can actually build up very news worthy content- as conferences can be a little unreliable. To make Abu Dhabi closer to the Spanish publics. To show the mix between tradition and modern that is present inAbu Dhabi. To increase the desire of visiting Abu Dhabi. Opera Actual feature article- The target of this magazine is wealthy middle-aged people with high culture, one of our specific targets. This magazine speaks always about the most important festivals in the world, and ADMAF should be one of those festivals.
Aim is to secure the top mainline newspapers to carry articles about the guests profiling shows where they have preformed in the past.
The booklet will include suggestions for tourists and attractions in Abu Dhabi eg. museums, mosques, hotels, and shopping malls. It will also include maps, and important numbers of embassies, hospitals, etc.
Negotiate with famous local celebrities and personalities to cover the events. If concert is held invite 2 or more people targeting different ages and groups. Eg: seniors would prefer classical music, while students and young people would prefer more dynamic artists.
Send out invitations for expressions of interest in VIP passes for entering exhibition organized by ADMAF. Then notify of VIP status to attend special events and concerts for ADMAF. Prepare a VIP meet and greet/welcoming section for these patrons at ADMAF events. Provide sponsors with transportation from the hotel to the exhibition If the Airline Agency is a sponsor: we will book these for tourists and ADMAF guests, or recommend these services. Negotiation of printing the sponsors logos on ADMAF publications, websites etc, and vice versa depending on agreement with the sponsoring organization .
A percentage of the money raised from ticket sales from special events held to support the charity will be given to those organizations: Possible organizations include cancer research, AIDS research or an education foundation
Provide a code to enter when booking flights from the Ethiad airways website. There will only be a limited number of tickets available and the voucher will be printed two months prior to the festival (January).
ADMAF previews and cultural concert series that showcases ADMAF performers in conjunction with prominent organizations and musical events that exist in USA. Prominent Emirati artists will be invited to the festival to promote the culture: Mona Saudi, Nja Mahdaoui, Laila Shawa, Jamal Abdul Rahim, Ali Omar Ermes and others. Festival to be promoted through any major cultural event to reach out to the cultural elite as well.
These are some examples of the types of brochures that can be created…
An example of flyer promoting ADMAF Previews
Involvement with key cultural event (Sanremo) - news coverage in particular arts and culture supplements in national newspapers (La Reppublica entertainment and culture supplement) Send out expressions of interests to journalists seeking to travel to Abu Dhabi and ADMAF Organise trips for journalist of the main newspapers with sections dedicated to the travel and tourism (“Dove” - newspaper cooperating with Corriere della Sera, “Panorama”, “Il venerdi di Reppublica”), to create an impact on the vacations trend of our target.
Highlights ADMAF- as Bocelli is ADMAF performer. Also to include other ADMAF performers from UAE to highlight the diversity of the festival. Gaining opinion leaders support will help to increase further media coverage.
Create promotions in travel magazines about Abu Dhabi, so that the Portuguese can organize trips to go to the festival. Organize excursions for the Portuguese so that they get to know Abu Dhabi properly and not only the festival itself.
This second partnership will encourage the Portuguese students to discover what Abu Dhabi is doing in arts and music and to participate in such events.
This tourism exhibition meets several travel agencies and hotels around the world, so it’s important to ADMAF to be a part of it so that the Portuguese publics can become more familiar with ADMAF. Performance of Abu Dhabi artists in Festival das Músicas do Mundo – This festival holds 40 concerts from the different areas of music (from jazz to rock). What is desired are several performances by musicians from Abu Dhabi in several areas of music, so that the audience of the festival can experience music from Abu Dhabi and perhaps curious to find out more. - This festival is the biggest world music party in Portugal. Festival Músicas do Mundo is a music festival in Portugal organized by Sines’ City Council, every year, in July (last two weeks). The target audience of this festival is everyone that is open to discovering new music. So it is important that the artists of Abu Dhabi participate in it, so that the Portuguese know what as been done there.
A Portuguese comunication agency will make the comunication for the Portuguese much easier. -This partnership is important, because a Portuguese communication agency is more aware of the media that should be interested in this kind of event. This agency can mediate every communication between the ADMAF and the Portuguese media. - This agency can also invite some famous people to participate in the festival and to be a part of the festival promotion in Portugal. Portuguese people tend to trust more the events that involve famous people. Journalists are also to be invited by this agency.
Through using the four main media campaigns the message will be disseminated into the Australian public. Media kits sent to all relevant outlets. Focusing on Abu Dhabi being the new place to travel to. Create package deals for honeymooners including flight, accommodation, ADMAF tickets and other local attractions
Many popular tourism websites do not feature ADMAF: http://www.middleeasthub.com/abu-dhabi/events-exhibitions/ http://www.dubaiabudhabi.com/abu-dhabi-tourist-attractions/ Encourage strategic partnership with such websites. As well negotiation deal with etihad that has links to ADMAF on there websites
Promotion of ADMAF as an event will take place once awareness of Abu Dhabi has been amongst the targeted publics
The ADMAF performers will perform with other groups such as; WASO in Perth, and The Australian Symphony Orchestra in Sydney, Melbourne and Darwin. The Media will be made aware of the event in advance and will be invited along to view the performance. Media Releases will be sent to community newspapers and performing arts schools. Media kits will be sent to magazines with a tourism focus and creative arts focus. Coverage likely due to the link and popularity of WASO and Australian Symphony Orchestra, it is a way to familiarise Australian audiences with the performers from the prestigious festival.
The evening is a chance for ADMAF to be associated with a charity/philainthrophic organization. This would make the ADMAF’s involvement more localized and newsworthy and therefore more likely to receive press coverage. Possible charities- The Education Foundation of Australia, AIDS, Cancer Council… an organization that aligns with the vision & mission of ADMAF Negotiate sponsorship for the event with ADMAF sponsor Etihad Airlines
The budget is broken down into the campaigns that will be implemented globally.
Aspire Communications believes in achieving results for our clients. By setting SMART goals and objectives at the beginning of the project gives a way to measure the effectiveness of our communications plan. On going evaluation and measurement of the communications plan will occur on a country and international level. At Aspire we believe in accountability and want our clients to get the absolute most out of their strategic plan. Each country will be assessed as per their own individual interpretation of the main strategy and campaigns. Individual assessment is crucial to determine how campaigns are being received by the countries publics. Through the evaluation of our outcomes and results we will be able to measure whether the communication materials and messages that were disseminated have resulted in any awareness, understanding, opinion, attitude or behavioral changes on the part of our targeted audiences. This diagram shows common methods of evaluation that will apply to all countries. Re-evaluate current situations as the program progresses, to assure that we are on track
Find out how attendance at ADMAF has progressed.. Has it grown over the course of the plan? Creation of database of people who have taken part in each individual countries tactics/activities which can be utilised for survey’s etc.
We at Aspire Communications would like to thank you for this opportunity today. Please consider our proposal. We would sincerely like to be part of this rich and wonderful cultural journey that ADMAF is about to embark on. We believe that your journey begins here.