The document provides information about IndiaFest 2010, an annual festival organized by the India Association of Memphis to celebrate Indian culture. The August 28th event at Agricenter International will include cultural performances, a bazaar with Indian merchandise, food from local restaurants, kids activities, and a talent show. New this year is a focus on the Bollywood film industry and partnerships with local organizations to host related events throughout August. The festival aims to educate the Memphis community about India and has grown steadily since starting in 2003.

1. India fest 2010 August 28 2010 Media Packet Agricenter international Memphis 7/11/2010 1 IF 2010 - Festival Information & Media Packet

2. Contents India Fest Cover release Contact Info What is, History , By the Numbers What it means for the Memphis community India Fest 2010 – Programming Information August 28th – What to expect August events – Community Alliances India Fest 2010 – Team India Association of Memphis Appendix – additional coverage information 7/11/2010 IF 2010 - Festival Information & Media Packet 2

3. Inidafest – an overview Namaste (Greetings) - Swagath (Script to the right - Welcome) India Association of Memphis (IAM) will host the 8th Annual IndiaFest(IF 2010) on August 28th at Memphis Agricenter International. Initiated in 2003, this has become the showcase of India’s rich & diverse culture in the Memphis Metro Area. There will be opportunity for everyone to explore the rich cultural heritage of India. IndiaFest has 4-5 core focus areas - a bazaar with vendors selling merchandise (e.g. exotic fashion wear, ethnic jewelry, home décor, Green products), food from local Indian restaurants & purveyors, other gastronomic delights representing India’s culinary diversity made by the people from the various regions of India now living in the Memphis area, cultural segment featuring an open mike, a cultural challenge segment, kids activities with an Indian touch, cultural exhibits/presentation and a food demo. There will be something for everyone to enjoy. READY – TAKE ONE – ACTION. As an experience theme, attendees on 28th will learn and enjoy – “Journey Through Indian Cinema”. Bollywood – The World’s Biggest Entertainment Factory will be a prime showcase and we will bring the vast variety of Bollywood and India’s movie production front & center to the mid-South area attendees. IndiaFest is a strong testament of the diversity that thrives in the mid-south and is a commitment to the values of diversity, inclusion and community involvement. Don’t you want to be part of covering this fantastic event? The attached packet provides you detailed information on the various events and activities you can engage and cover for your audience. Please visit our website for updated event schedule and info http://indiafest.iamemphis.org/. 7/11/2010 IF 2010 - Festival Information & Media Packet 3

4. Contact - Reach us at 7/11/2010 IF 2010 - Festival Information & Media Packet 4

6. Talent Show: A Talent Show Contest runs concurrent to the Bazaar Section and will exhibit Indian dance and music performed by local talents

7. Food Demo: For all the food enthusiasts a way to learn and try out new recipes and cuisine from across India’s varied cuisine

8. Kids Corner: Kids get to explore India through Indian story time, dance lessons, various engaging and learning activities, IndiaQuest, carnival games and fascinating craft activities. Age appropriate for kids 4 thru 12

9. Cultural Performances: The cultural showcase is a sit-down program showcasing professional thematic performances by artistic talent within the Memphis Indian-American community 7/11/2010 IF 2010 - Festival Information & Media Packet 5 100% FUN

10. Tickets – cost and availability Entry Adults - $ 2 Kids (over 5) - $ 1; under 5 are free Tentative Tickets Sales Points – available after August 10th(check website for confirmed locations and dates ) 7/11/2010 IF 2010 - Festival Information & Media Packet 6

11. IndiaFest adds to diversity and global view of Memphis and it’s citizens 7 7/11/2010 IF 2010 - Festival Information & Media Packet Bringing together India and the Memphis community

13. Increased focus on non-Indian attendees

14. Increased use of viral and social marketing channels to drive higher awareness of IF events

16. Flavors & cuisines from Bengali, Hyderabadi, Konkan/Marathi, Tamil, Kerala, Orissa, UP and many, many more

19. Crafts activity – make an Indian drum, clay model an Indian map

20. Fun activities such as face painting, henna tattoos, carnival style sticky darts, etc

21. Knowledge bowl for older kids

25. Alliances – Circa by John Bragg Tentative Indian-Fusion Menu inspired by RajiJallepalli (please check back for confirmed details) Chilled Cucumber Soup with Dill and Mustard Seeds Pan Seared Scallops with Garlic-Scented Zucchini Wine Pairing – Sauvignon Blanc Baby Lamb Racks with Curry Leaf-Black Pepper Crust and Curried Blackberry Sauce Wine Pairing – Cabernet Sauvignon Swordfish Rubbed with Tamarind-Ginger Chutney Wine Pairing– Merlot/Bordeaux Pan Seared Peaches with Brown Butter and Jaggery Wine Pairing- Sauternes 7/11/2010 IF 2010 - Festival Information & Media Packet 16

26. Alliances – India Unveiled and Finders Keepers? 7/11/2010 IF 2010 - Festival Information & Media Packet 17

27. Alliances – Buckman Magic Carpet Series 7/11/2010 IF 2010 - Festival Information & Media Packet 18

28. Alliances – A Movie festival 7/11/2010 IF 2010 - Festival Information & Media Packet 19 BOLLYWOOD Additional information forthcoming soon!!

29. Alliances – Doing Business in India 7/11/2010 IF 2010 - Festival Information & Media Packet 20 Doing Business In India – A Case Study Approach (check back for confirmed speakers and event details) Featuring the Deputy Chief of Mission - Embassy of India, US Commercial Service, Memphis based companies currently doing business in India, University of Memphis-Fogelman Business School Presented by Memphis Chamber of Commerce

31. 2 new tracks that we have launched for 2010 – Business Development and Festival Administration

33. Provides a platform for the members of the Indian American community and all others, in the Shelby County and the surrounding areas to foster a closer association among people with similar beliefs, aims and ideals

34. Caters to ~ 7,000 to 8,000 people of Indian descent in mid-south (numbers are estimates based on 2000 US Census numbers)7/11/2010 IF 2010 - Festival Information & Media Packet 22

35. Appendix – additional information Festival Website - Indiafest 2010 Website - India Association of Memphis Blog – IAM Blog IndiaFest Media Coverage Web Google Videos Facebook Local Media 2009 Commercial Appeal 7/11/2010 IF 2010 - Festival Information & Media Packet 23

36. Festival photos - bazaar 7/11/2010 IF 2010 - Festival Information & Media Packet 24

37. Festival photos - food 7/11/2010 IF 2010 - Festival Information & Media Packet 25

38. Festival photos – food demo 7/11/2010 IF 2010 - Festival Information & Media Packet 26

39. Festival photos – Cultural shows 7/11/2010 IF 2010 - Festival Information & Media Packet 27

40. Festival photos – kids corner 7/11/2010 IF 2010 - Festival Information & Media Packet 28

41. Festival photos – people, décor 7/11/2010 IF 2010 - Festival Information & Media Packet 29

42. Festival photos – guests and special visitors 7/11/2010 IF 2010 - Festival Information & Media Packet 30

43. Our past sponsors To be updated 7/11/2010 31 IF 2010 - Festival Information & Media Packet