Marketing Plan for Tempt In-Store Productions

1. Crystal Behrendt Sam Leaf Brett Felchner Brian Wielgus

2. Macro Environment Market Internal Trends Product Competitors Customer Distribution Channels Evaluation of Previous Marketing Initiatives Strengths, Weaknesses, Opportunities, and Threats Situation Analysis

3. Positives: Reduction in newspaper advertising POP advertising increases impulse behavior Negatives: Increase in Social Media/Digital advertising Display screens are becoming more common Internal Trends

4. The Strive Group Capabilities: Multi color printing, die cutting, litho mounting, 87” dedicated currogator, vacuum forming, metal and wood fabrication Provide their own transportation (Strive Transport Group) Winner of multiple industry awards C2 Media Capabilities: Color copies, digital printing, large format printing, ultra jet direct, screen printing, laminating, kitting and fulfillment Has the other Inca Onset printer Provide their own transportation Digital document management and ordering system (I-Queue) Competitors

5. SWOT Analysis

6. Points of Difference Quick Turnaround Mass production with minimal set up time Central location decreases time and cost of shipping Online proposal submission ensures quick receipt of customer needs Communications Sales force is minimal and well connected to client needs Multiple inquiry paths among phone, email and fax One central location ensures that all personnel are in constant communication

7. Issues Analysis Objectives Strategies Tactics Evaluation Financials Research Marketing Plan

8. New company that needs to build brand awareness Communicate the benefits of working with Tempt Grow account spending and increase customer base Strengthen client relationships Issues Analysis

9. Grow the company to a total revenue of $10 million dollars in 2010 Increase customer base by 33% in 2010 Objectives

10. Track past and potential customers efficiently Monitor customer satisfaction Build online presence Train new sales representatives/intern Generate additional revenue from current customers Increase customer awareness Strategies

11. Tactics Hire a sales intern Exhibit at industry tradeshows Direct marketing campaign Redesign company’s website Magazine advertisements

12. Full time position, 48 weeks a year. 20 hours weekly on telemarketing efforts 10 hours weekly generating proposals, assisting with general marketing campaigns 10 hours of flexible hours weekly Goals: Identify new customers Provide customer service Maintain CRM database Expected yearly expense - $19,200 Sales Intern

13. 81% of trade show attendees are in a position to influence purchase decisions Buy Advise Approve Guide Industry Trade Shows

14. In-Store Marketing Expo Navy Pier, Chicago - October 5-7, 2010 Expenses - $7,800+ (3 people, 3 days) 10’x20’ Booth Package (includes admission for 10) -$5,900 Travel costs - $1,000 Incidentals - $900 Global Shop Tradeshow Sands Expo and Convention Center, Las Vegas – March 10-12, 2010 Expenses -$4136+ (3 people, 3 days) 10x20’ Booth Space – $761.60 Show Admission - $1,125 Travel costs - $1,350 Incidentals - $900 Industry Trade Shows

15. Industry Trade Shows Update Images with Tempt Photo Flat Screen Television Portfolio Inca Onset Video Inca Image Example Bar Height Table Display Stand DM Piece Business Cards

16. Goal: KeepTempt as a top of mind supplier. Showcase Tempt’s capabilities and provide a constant reminder of the brand $10 in sales for every $1 invested, according to a Direct Marketing Association study last year. Direct Mail

18. Inca Onset Video

19. Testimonials from past clients

20. Work Proposal form and timingBased on an industry quote, expectations are that Tempt can complete this campaign for less than $2.00 per piece.

21. Goal: Create a strong web presence that more represents Tempt’s capabilities. This will be a 6 page website including 2 interactive flash animations. Home Story Capabilities Media Clients Contact Us SEO and Meta tags will be fully incorporated The total expense is expected to be $2,850 Website

22. As part of the media buy, we want to negotiate advertising space on their website, inclusion of surveys and list rental. Magazine Advertisements Percentage of decision makerswho say their use of digital tactics will “increase” or “increase significantly” in 2009. Base: 878 business decision makers

23. Shopper Marketing Magazine 2 color junior ½ page advertisement quarterly $2,241 per advertisement $8,964 yearly expense 18,200 paid subscribers, $0.123 per impression Magazine Advertisements

24. Target Marketing Magazine 1/3 page black and white advertisement as an invitation to visit the Tempt booth prior to each trade show $3,480 per advertisement $6,960 total expense A free monthly magazine that includes an industry specific focus each month This aspect allows us to segment the reader more effectively Magazine Advertisements

25. Keep same general look Modify the message of the ad copy Print Ad Revisions

26. CRM database $1,200 Intern $19,200 In Store Marketing Expo $7,800 Global Shop Tradeshow $4,200 Booth Construction and Design $3,000 Direct Mail Campaign $2,000 Website Redesign $2,850 Shopper Marketing Advertising $8,964 Target Marketing Advertising $6,960 Total Expenditure Year 1 $56,140 Total Expenditure Year 2 $49,124 Marketing Expenses

27. Question and Answer