This document discusses how a robot called FoldiMate could help save marriages by folding laundry. It conducted successful testing and pre-orders, raising $900k in deposits. Over 500 million laundry items are folded manually in the US each day, taking up 800,000 hours. Existing folding solutions are too large, slow, or expensive. FoldiMate aims to start in shared laundry rooms and laundromats before expanding to homes, addressing a potential $6 billion early market of wealthy families. It has an experienced management team and board to bring the product to market.

1. Saving Marriages
With Robotics

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3. When I
Fold
Laundry
FoldiMate Inc. 2019 | All rights reserved © 2

4. When
My Wife
Folds
Laundry
3FoldiMate Inc. 2019 | All rights reserved ©

5. It Never Ends
4FoldiMate Inc. 2019 | All rights reserved ©

6. 5
The Dishwasher Paradigm
FoldiMate Inc. 2019 | All rights reserved ©

7. Inc. 2019 | Confidential ©
It folds.
So you don’t have to.
(27 Patents pending)
Alpha prototype in action
6
Connected
by design

8. Inc. 2019 | Confidential ©
Testing out the concept led to overwhelming interest from
consumers and business owners. The buying signal is clear.
% Conversion from
unique visitors (website)
355,000
Registered to
pre-order
12%
% Conversion from
registered visitors
13,000
Reserved by
paying deposit
4%
$900K of Deposits
(>$13M of pre-orders)
7
* Deposits were accepted until Q2/2018

9. Inc. 2019 | Confidential ©
8
Over ~500M items are being MANUALLY folded EVERY DAY in the US alone!
(Businesses & Homes combined)
~120M
Items/day
~800K
Folding
Hours
Laundromats
only:

10. Inc. 2019 | Confidential ©
There are no suitable and convenient alternatives.
They are too large, too slow and too expensive.
House Maid
Laundroid (Panasonic)Haier
Flipfold
~$2,000/year
$16,000$3,750
$15
Industrial
Folding & Packaging
$30K - $150K
$12K - $30K
Consumer Commercial
9
Startup
(In
developm
ent)
LG
(In
developm
ent)
(In
developm
ent)

11. Inc. 2019 | Confidential ©
Home
➔ Short time to market
➔ Higher price point
➔ Network effect
➔ Reduced capital needs
10
1st stageCommercial / Industrial
Technology suitable for two huge markets: starting with Shared
Laundry Rooms and then Homes
2nd stage
$16,000 Laundroid
$30K - $150K
$12K - $30K
Self-Service Laundromats
Startup
(In
developm
ent)
Consumer Market
➔ Huge scale
➔ Flexible requirements
➔ Accessories & consumables
➔ Valuable consumer data
Laundromat Market

12. Inc. 2019 | Confidential ©
Would you use a shared laundry room without a FoldiMate?
(New industry standard within a few years)
1
1
660,000 Multifamily laundry rooms*
*39% controlled by only 2 players
30,000 Coin-Op Laundromats
11,000 Commercial laundry
53,000 Hotels
100,000 Clothing stores
TAM
850K locations
210K locations
200,000 Multifamily laundry rooms
10,000 Coin-Op Laundromats
SAM
50K self-service
units
First 5 years goal
+ Upside

13. Inc. 2019 | Confidential ©
Early market identified in USA alone is 6 million well off families.
Over $6B market potential!
Based on AHS 2015
Households in homes >1000 sq/ft
& Earning over $100K/year
Families with children
& With at least one 6 year old child
& Living in homes >1000 sq/ft
& Earning over $100K/year
30
M
80
M
6M
17M
28
M
35M
30M
Total
Addressable
Market (TAM) 6M
Segmented
Addressable
Market (SAM)
12

14. Inc. 2019 | Confidential ©
An experienced, multi skilled management team. Board Members
Don Norman
Co-Founder Nielsen
Norman Group
Ex-Apple VP
Advanced
Technology Group
Ronen Melnik
Managing partner
Wanaka Capital
(Mid-Tech VC)
Gal
Rozov
CEO
Sharona
Miron
CFO
Debbie
Cohen
CMO
Alon
Naim
Head of R&D
Isaac
Naor
CTO
Ori
Kaplan
COO
Gali Beh
Inventor HET (Highly
Effective Teams)
Partners
13

15. How do you
fold your
laundry?
Gal Rozov
+972-54-7600-111
+1-818-538-9377
gal@foldimate.com