Yandex is a technology company based in Russia that provides a variety of internet-related products and services powered by machine learning and artificial intelligence. Some of its major products and services include the Yandex search engine, Yandex.Taxi ride-sharing, Yandex.Music streaming, and the Alice voice assistant. Yandex has over 8,700 employees and has become one of the largest technology companies in Europe through its search leadership in Russia and expansion of its AI-powered products and services.

1. Contact Brendan McGonigle with the Yandex US office @
bmcgonigle@Yandex-team.com
Yandex:
Overview

3. 3
▎ Yandex is a technology company
▎ that builds intelligent products
▎ and services powered by machine
▎ learning. Our goal is to help
▎ consumers and businesses navigate
▎ the online and offline world more easily

4. 4
Our Milestones
1997
yandex.ru
2011
IPO on
NASDAQ
1989
Search
Technology

5. One of the Largest
European Internet
Companies
Search leader
56.26% weekly search market share
in Russia, October 2018
The largest
ride-sharing service
62 M total rides for Yandex.Taxi and Uber
$206 M (the total cost for all Yandex.Taxi
and Uber rides) as of January 2018
Russia’s largest
internet business
32.6 B RUB revenue in 3Q 2018
(+39% YoY in RUB)
NASDAQ listing (YNDX)
with Market Cap $9.5 B USD in November 2018
5

6. 6
Russia
USA
Netherlands
Belarus
Germany
Switzerland
China
Kazakhstan
Turkey
19 offices
9 countries
Our Locations & International Operations Today

7. World’s most recognizable search technologies
7
US, 1998
S.Korea, 1999
Russia, 1997
China, 2001 US, 2009

8. 8
Over 8 700 employees
3 500 software developers

9. 9
▎ Yandex: solving problems
▎ inside and outside
▎ the internet by applying
▎ its technology for
▎ the benefit of society
RAY
TERRA
CERN
IRON & STEEL
WORKS

10. Company Statistics

11. Comparison of daily audiences:
popular TV channels vs Yandex
Source: Mediascope TV Index, Mediascope Web Index,
cities with populations above 100K, aged 12-54, excluding mobile devices 11
0
3
6
9
12
15
18
21
24
27
2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018
Daily audience, thousands, Russia

12. *Source: Yandex.Radar, January 2019 12
Yandex is the consistent search leader in Russia
▎ Search share*
› 68% on desktop
› 51% on Android
› 40% on iOS
56.8
39.7
1.8 1.7
Yandex
Google
Mail.ru
Other

13. Yandex has the largest audience in Russia
Source: WEB-Index, Russia 100k+ Top5 Desktop&Mobile, September 2018, aged 12-64, Daily Reach.
Google data w/o Google.Play, Yandex data w/o Yandex. Store 13
15.5
16.4
19.9
22.2
22.9
0 5 10 15 20 25
Russia 100k+, 12-64, September 2018, Daily Reach, % and million people
Yandex
Vkontakte
Google
Whatsapp
YouTube
43,1%
41,8%
37,5%
30,9%
29,1%

14. Yandex’s presence outside Russia
Source: Yandex.Radar, January 2018 14
Belarus
32.4%
Share of search market
Turkey
2.3%
Share of search market
Kazakhstan
20.1%
Share of search market

15. Yandex: #1 advertising partner in Russia
Source: IAB Russia, 2018
Yandex official financial reporting for 2018 15
*
**
192
Billion RUB
Size of Russian online
advertising market in 2018*
Yandex advertising
revenue in 2018**
Yandex’s share of digital
advertising market
127
Billion RUB
53%

16. Source: Mediascope Web Index, January 2019
* Company data, August 2018 16
global search index
48.5 M
monthly
visitors
256M*
searches
per day

17. Products
and services

18. Yandex is far more than a search engine
18
yandex.ru
News
Mail
Search
Weather Traffic Maps
Music
TV listings

19. Yandex in everyday life
19
Work
Drive
Relax
Pay

20. Search Alice
Classifieds Media Content
Auto.ru Jobs Reality
Health
KinoPoisk AfishaMusic
Ad Tech
MailDisk
Browser Weather
Personal services
Cloud
Geoservices
Taxi Market ZenFood Drive Buses
Education
TransportMaps Navi …Auto
Search portal Business units Experiments
20

21. 21
Yandex App
▎ The most popular Yandex
▎ services in one app
› Search suggestions, image search and browsing history
improve interaction with the app and make searching easier
› Virtual assistant Alice offers voice-activated help

22. 22
Yandex Browser
▎ Russia’s most popular
▎ alternative mobile browser
› The first browser with virtual conversational assistant
› Yandex Protect Technology provides data security in public
Wi-Fi hotspots
› Zen offers a personalized content feed with
recommendations based on AI

23. Source: Company data, January 2019 23
Yandex.Maps
▎ 46M monthly users find places
▎ to visit with Yandex.Maps
› Daily online updates with 15K changes
› UGС: thousands of contributors keep maps up to date
› B2B solutions: routing and web/mobile API
12:00 100%

24. Source: Company data, February 2019 24
Yandex.Taxi
▎ Leading online taxi booking
▎ service in Russia
› 1 000 000 000 rides since 2011
› 15 countries spanning from Eastern Europe & European
Union to Asia, Middle East, and Africa
› Collaboration with Uber
› First driverless taxi service in Europe with just a safety
engineer in the passenger seat

25. 25
Yandex.Music
▎ #1 music streaming
▎ service in Russia
› Personal music recommendations
based on user preferences
› 23 000 000 tracks
› 20 000 000 monthly listeners
Короли электроники
12:00 100%

26. 26
Yandex Navigator
▎ Free navigation app
▎ #1 in Russia
› Avoids traffic jams and builds the fastest routes
› Pay for fuel without leaving your car
20 minutes
average session

27. *with mandatory safety driver 27
Self-driving cars
▎ Public road testing
▎ completed
› Fleet of 10 vehicles for city tests
and data gathering
› Currently providing closed area transportation
› Ongoing urban testing since December 2017*
› The first service to offer autonomous ride-hailing in Europe
in the university city of Innopolis and Skolkovo Innovation
Center, Russia

28. 28https://yandex.com/company/blog/post-ces2019

29. 29https://yandex.com/company/blog/post-ces2019

30. 30
Yandex.Drive
▎ Yandex.Drive
▎ Car sharing service
› Cars feature the Yandex.Auto multimedia platform
with Navigator and Music
› All cars are insured
750 cars
available

31. 31
Yandex.Weather
▎ The most popular weather
▎ forecasting service in Russia
› Over 35 M monthly users
› Hyperlocal weather focused based
on AI. Weather forecast with precision
of 10 minutes
› Top Google Play weather app
› 5 M unique desktop users and over 3 M mobile users
› Official technology partner of Russia’s national
meteorological service

32. 32

33. 33
Yandex Zen
▎ Personal content feed and platform
▎ for creating, distributing
▎ and monetizing content
› Algorithm leads audience to content
› Separate app as well as integration in SERP,
Browser and Launcher
› 11 M daily users
› Users spend over 20 minutes
on the feed on average

34. 34
▎ You can make a channel
▎ consisting of narratives
▎ only

35. 35
Alice
▎ Voice assistant
▎ powered by Yandex
› Launch: October 2017
› Audience: 28 000 000 montly users
› 20%: share of voice commands in Yandex Search
› Available in: Yandex App for iOS and Android;
Yandex.Browser for iOS, Android and Windows;
Yandex.Navigator for iOS and Android;
Yandex.Launcher for Android

36. Alice lives outside apps, too
36

37. Source: Yandex data, September 2018 37
34 000 Alice skills
› Chit-chat
› Weather
› Finding places and navigation
› Games such as “Cities”, “Find The Extra” and more
› Turn on favorite music or audiotales
› Image recognition
› Order Taxi
› And many more

38. 38
Yandex.Dialogs
▎ Alice skills training using
▎ Yandex.Dialogs
› Alice uses your script as soon
as user says the code word
› Get direct access to your
new audience
› Over 4 000 companies

39. 39
Yandex Phone
▎ Phone with Alice inside
› Featuring a set of all Yandex apps inside

40. 40
What would you like to know?
Flight status
Do you know your flight number?
No
On what day is the
flight?
May 29, from Moscow to Berlin
Flight No. 895, Moscow-Berlin.
Gate number not available yet.
Departure: 12:45 p.m., May 29,
2018.
Arrival: 2:40 p.m., May 29, 2018.
On schedule
Hello! I wonder if it’s allowed that I have
smoked fish in my carry-on baggage on
the Tyumen-Novosibirsk flight.
Good afternoon! Sure, just make sure that it’s
packed in an airtight container and that you
don’t exceed the weight limit.
The website says the carry-on limits
are 10 kg, 55x40x20. Is that right?
That is correct.
Thank you!
Thanks for contacting us.
Have a nice day!

41. Yandex
technologies

42. 42
Our technologies at a glance
Speech recognition and synthesis (SpeechKit) Personal recommendations (Disco)
Computer vision Search engine
Machine learning (MatrixNet) Turbo
Real-time bidding platform (RTB) Antivirus technology
Behavior analysis (Crypta) Geolocation
Weather forecasting (Meteum) Traffic information technology
Cloud technologies (MDS and Elliptics)

43. MatrixNet: Powerful Machine Learning
43
MatrixNet

44. Personalized search
44

45. Yandex.Crypta: Behavior analysis technology
45
MatrixNet

46. Main Yandex.Crypta products
46
Yandex.
Audience
Geo-
coordinates
Installed
mobile apps
Device
matching
Households
SegmentsInterestsDemographics
User profile

47. 47
Intelligent Search Updates
▎ Korolyov search algorithm 2017
› Large-scale Deep Neural Networks
› Understands the meaning of search queries instead
of treating them as a sequence of words
› One of the most powerful factors in the MatrixNet ranking
formula
› Significant improvement in processing of long-tail queries
▎ Andromeda search algorithm 2018
› More than a thousand improvements
› More intuitive ways for users to find information
› Enhanced “quick answers” functionality

48. Thank You!