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JCI Summit

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iStrategy JCI Summit presentation about Ukrainian Internet market

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JCI Summit

  1. 1. INTERNET in UKRAINE What consulting you should have in Ukraine IMO 2010 Internet Marketing in UA Where is the money?
  2. 2. What presentation is about: UKRAINIAN INTERNET in the Global Network? Does INTERNET MARKETING IN UKRAINE reveal the investing potentials? Where is the MONEY?
  3. 3. Point #1: Two Main Indexes 20* mln USD Digital Advertising market (2009) 30% growth in 2010 8* mln of Internet Users in Feb (penetration – 17%) 12% growth per Q 1 802 mln of Internet Users Globally (26,6% - penetration) * - in Ukraine
  4. 4. Point #2: Social Networks Success in Ukraine Facebook – 2nd place growth rate worldwide Twitter – 15% share of all Cyrillic blogs Globally Live Journal – 7th place in the number of users
  5. 5. Point #3: TOP Internet Investors in Ukraine Digital Ventures eVenture Capital Partner KP Media RBC UMH Tochka.net Mapia.ua Bigmir.net RBC.ua I.ua Foreign Investors Do Invest in Niche Projects Today
  6. 6. Main points are: Internet penetration will be growing, including broadband access Internet users will spend more time online, replacing other media consumption Video advertising usage will be growing Web 2.0 and Web 3.0 Internet users activities will be growing
  7. 7. WHAT IS ABOUT INTERNET MEDIA IN UA?
  8. 8. Internet Instruments Map 2 Social demo 3 Google 1 Counter
  9. 9. Internet Instruments Map What does it give? HITS AND HOSTS Is it relevant? MANY SITES TRICKS BIGMIR RATING Who use it? OVER 80% ADVERTISERS CONSIDER BIGMIR AS A MAJOR SOURCE OF THEIRS TARGET AUDIENCE 1 Counter
  10. 10. Internet Instruments Map Gemius is the only social demo tool for at least rough estimate of Target Audience sites categories 2 Social demo 1 Counter
  11. 11. Internet Instruments Map 2 Social demo 3 Google 1 Counter
  12. 12. Internet Marketing in Ukraine Today: An “off-line approach” domination in digital strategy developing 80% of large brands budget are still investing in banner advertising A unique opportunity to develop strong marketing model project on the fast growing market
  13. 13. WERE IS THE MONEY?
  14. 14. Where is the money? “Internet Marketing in Ukraine - 2010” conference
  15. 15. Where is the money? “Internet Marketing in Ukraine - 2010” conference NO MONEY = NO PROBLEM
  16. 16. Where is the money? Monthly meeting: “Startup Crash Test”
  17. 17. Where is the money? Monthly meeting: “Startup Crash Test” TRAIN COMES EVERY MONTH
  18. 18. UA experts – about UA Internet market: “In terms of structure and market fulfillment, a big amount of new players had come in 2009. That have stimulate the competition, but price, not the service (healthy) one”, - Andrew Skorik (ITCG) “… the main priority should be the developing of not just stand alone law, but clear government police of intellectual property protection. And its not only about multinational vendors. This is about copyright of anybody, who deals with developing new project on the intellectual property basis, including the presently defenseless Ukrainian developers”, - Andrew Rukovski (Microsoft) “The best start-up – is a new platform, and its better if it has obvious principles of users involvement and strongly pronounced sell services… The are success chances for projects, that are created to unite reality and virtuality and are aimed to serve business and people off-line needs”, - Alex Mas’ (UBN)
  19. 19. INTERNET MARKETING IS NOT READY * * - for investing in Ukrainian projects
  20. 20. THE BUSINESS OPPORTUNITIES – ARE! * * - for investing in Ukrainian projects
  21. 21. Why and how to invest in Ukraine today: The market is very small for YOU’D RATHER INVEST IN today SEEDS
  22. 22. Why and how to invest in Ukraine today: The market is very small for YOU’D RATHER INVEST IN today SEEDS Many of IT outsource AN OPPORTUNITY FOR companies are already in INVESTING IN EXPORT Ukraine PROJECT
  23. 23. Why and how to invest in Ukraine today: The market is very small for YOU’D RATHER INVEST IN today SEEDS Many of IT outsource AN OPPORTUNITY FOR companies are already in INVESTING IN EXPORT Ukraine PROJECT There isn’t a time for a large THE MARKET GROWTH STAGE investors yet IS OPTIMAL FOR MIDDLE SIZE INVESTORS
  24. 24. iSTRATEGY EXPERTISE
  25. 25. What we do: iStrategy suggests highly experienced expertise in Internet marketing: Internet Market analysis by request SWOT/Audit of potential/existing Internet project or Internet advertising campaign Audit the business project marketing model regarding Ukrainian market specific Carrying out the Internet campaign or Internet project development tender (Tender service)
  26. 26. ISTRATEGY CLIENTS We do shift the expectations of our results and its process quality
  27. 27. Our team experts have consulted, trained and carried through tenders for these companies
  28. 28. Thank you web: www.iStrategy.com.ua e-mail: info@iStrategy.com.ua phone: +38 044 578 27 40

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