Reach profile

REACHa marketing research & brand activation
services company
Company Profile
2016
Copyright © 2016, REACH (Pvt.) Ltd. All rights reserved.

Table
of contents
1. Who we are
2. Our vision
3. Our approach
4. Here we are
5. Services portfolio
6. Projects we have completed
7. Projects delivery methodology
8. Quality control
9. Contact us

Who we are
& our history
REACH, a marketing research & brand activation
services company, is a local company with its head
office in Lahore, and presence in all major cities of
Pakistan.
We create a memorable & dynamic marketing
research, and brand activation experience
anywhere in Pakistan by securing brand affinity, loyalty
as well as increase of sales. Our events based
marketing strategies are well thought out and executed
to create positive impact on the buying habits of the
customer. We implement a proven model for evaluating
experiential programs using a set of qualitative and
quantitative techniques to identify the level of business
opportunity created the impact on the brand affinity,
relationship impact and the quality of experience.
Achieved various key
milestones always looks
forward for a steady growth
and continuous expansion
Established in 2010 as a marketing research & field
services company, in 2011 expanded its services
portfolio by adding direct marketing and brand activation
services.
Through out the journey, we have achieved key
milestone and helps our clients in achieving this
objectives and meet targets.

Our vision
mission & values
“become a competent & credible” field solutions and
services company by providing a “reliable market
insights and brand activation services” to our clients.
We focus in:
 Marketing research
 Marketing development
 Brand activation
 Quality assurance
 Data entry
Our mission
“provide cost effective, quality standard and reliable
market insights to our clients”
Our values lie in the way we
work and support our clients
 One team
 Trusted partner
 Integrity & ownership
 Accuracy of the data & analytics
 Transparency to our process
 Credibility of our service offerings
 Reliability on our output

Our approach
imaginative | effective | influential
WE LIVE IN AN OMNI CHANNEL WORLD where the
merging of physical, digital and social means people
can browse, share, compare and buy, anytime,
anywhere. Today, it is much more challenging to
influence people not just to think or believe something,
but to act.
We combine data, insights and pitch perfect creativity to
find and own precisely the right combination of spaces,
places, moments and voices along the purchase
decision journey. This unique approach results in more
people, buying more of our clients' brands, more often.
We call this Precision Activation.
We create ideas that make
people to act
Anchored in deep data and drilled–down insights, we
develop big ideas that engage people at precisely the
right time, in the right place (physical or digital) and with
the right approach – an approach relevant and
meaningful to people, and, efficient and effective for our
clients.

Here we are
we work across the Pakistan
With head office in Lahore, we have dedicated teams
across the Pakistan to execute and manage the
assigned projects.
Our focused areas are:
Our Geographical Positioning
Punjab
 Lahore
 Shekhupura
 Faisalabad
 Mianwali
 Bhakar
 Multan
KPK
 Peshawar
Singh
 Karachi
 Sakhar
Baluchistan
 Quetta

Services portfolio
a broader services portfolio
We provide quantitative, qualitative marketing research,
and brand activation services.
Qualitative Marketing Research
 Focus groups
 In-depth interviews (paired & one to one)
 Home visits, Market visits surveys
 Central location tests
Quantitative Marketing Research
 Usage & attitude surveys
 Penal surveys
 Social surveys
 Telephonic surveys
 Tracking surveys
 Media habits surveys
 Retail census
 Industrial research
Brand activation & BTL
activities
At the core of brand activation lies our expert knowledge
in partnering the perfect clients with the perfect places
and planning the whole live experience perfectly.
 Direct consumer contacts (DCC)
 Stall activities
 Float activities
 Mall and shop intercepts
 School, college, and university activities
 Apartment activities
 Free sampling, and free trails
 Merchandising
 Event management
 Tele marketing

Projects we have
completed
& our clients
We provide quantitative, qualitative marketing research,
and brand activation services.
Some of the key projects we have completed:
1. Anti-Dengue Survey (Govt. of Punjab)
2. Excise and Taxation Survey (Govt. of Punjab)
3. Polio Survey (Govt. of Punjab)
4. Flood Relief Survey (Govt. of Punjab)
5. Polo Survey (IRI)
6. Political Poisoning Survey (IPOR)
7. Gov. Performance Satisfaction Survey (IPOR)
8. Bureau of Statistics Survey (MICS)
9. Education Survey (FAFEN)
10.Industry Survey (Govt. of Punjab)
11.Doctor Studies (IMS)
12.Many household and ad-hoc studies
Our clients include

Projects delivery
methodology
Our easy and transparent project execution approach makes
our process effective, efficient and reliable. We arrange 1-7
days training sessions at different locations and depending
upon the nature of project. In our projects, we proceed by:
1. An overview of the project and questionnaire:
Briefing to coordinators, supervisors and
interviewers; about Project, Interviewing instructions,
Guidelines to fill the questionnaire, Screening &
recruiting instructions, and other important
information to understand the essence of survey is
discussed.
2. Training & In-House mock sessions: Arrange
staff training and in-house mock sessions to check
level of understanding of interviewers and their grip
on questionnaires.
3. Field Practice Interviews: Our Trainers assist
teams in field for initial interviews to give real
exposure of the whole process. It improves the
effectiveness, efficiently and reliability of the process.
4. Feed Back: We arrange feed back on each “Field
Practice Interviews/Surveys” to review and improve
teams performance.
Project life cycle

Quality control
is built in our project delivery
framework
To ensure the quality, and maintain trust of our clients in
our work, we verify 25-40% of the fieldwork activities.
Our quality assurance team make regular and surprise
visits to the field to ensure our service quality.
“We also ensure on-demand client engagements &
visits that make our process more transparent and
reliable.”
Quality checks
From start of the project to the end, we use various
quality tools, listed below, to ensure quality standard of
our work.
Pre field activity:
 Review and validation of master kit
 Team selection checklist
 Supervisor and team trainings
 Practice interviews
During field activity
 Field accompaniments
 Track-live (using location based service)
 Surprise visits to project field
 Back checking (in-person & telephonic)
Post field activity
 Data double entry (5-10%)

Contact us
it is our please to respond you
Office # 3, 2nd Floor, Ali Hussan Plaza,
Behind Doce Bakers, G Block, Liaqat Chowk
Sabzazar, Lahore, Pakistan
Phone: +92 322 4145442, +92 332 4997589
Email: reach.marketers@outlook.com
mnumanrafi@outlook.com
: www.facebook.com/REACH
Numan Rafi Ramay
Director | REACH Pvt Ltd.

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