The document summarizes feedback from focus group participants on how to design the opening sequence for a horror film. Trevor suggested using a male protagonist to show loneliness. Anthony advocated for using color cinematography to contrast darkness and light. Mariana agreed with a male protagonist and suggested showing the killer's perspective through dark clothing. Adrianna recommended promoting the film using social media platforms. Molly proposed depicting the killer as iconic through visuals and camera angles to elicit a scare response from audiences.

1. Focus Group

2. Trevor Mitchell
• Trevor brought forward the idea of a male
protagonist in the horror opening sequence
we’ll be making. This is because males are
typically seen as more independent therefore
we can juxtapose this showing the feeling of
loneliness in the isolated setting.

3. Anthony McGovern
• With Anthony we discussed the use of colour for
our opening sequence. What we discovered from
this was that we would definitely use colour. To
show the connotations of darkness contrasting to
light, colour will be pivotal. However some of our
focus group disagreed and said black and white
colours would best fit the genre for our opening
sequence. However the idea to use colour was
the one we went with as this would have a
profound effect on the audience.

4. Mariana Tugulea
• Mariana said she would prefer a male protagonist
as it would mean we could present more shock.
Plus she suggested that the male protagonist is
shown significantly during the whole opening
sequence as it would engage the audience. Also
the perspective of the killer would be instantly
shown and it would give off a frantic feeling
straight away by using dark clothing as this
relates to darkness and evil. Also with the male
protagonist being young it would help relate to
our young target audience of horror fans.

5. Adrianna Karpiel
• When we interviewed Adrianna she brought
up the idea of using Web 2.0 and how it will
be effective to use it because of the vast
amount of other people who use it. Also by
using Web 2.0 it would us to promote the film
in different ways for example the use of social
networking sites (e.g. Facebook & Twitter) so
we can promote the film to a mass audience.

6. Molly Furey
• Molly gave us ideas about how to present
disequilibrium and the killer in our opening sequence.
The aim of this is to scare the audience in order to elicit
a deliberate response. By representing the killer as
iconic either visually or use of camera angles we can
show unstructured or frantic camera angles to show
the killer in terms of customers. For example low angle
can connote the killer having more power and using
shots with frantic camera movement can connote the
lack of balance of the killer. To give a sense of
disequilibrium for the killer the camera angle will
depict evilness.