The story of The Lego Movie involves many characters interacting in different worlds. Emmet, an ordinary character, finds an item that can save the world. He learns that Lord Business plans to destroy the world with the Kragle. Emmet teams up with Wyldstyle and Vitruvius to try to stop Lord Business, but they underestimate Emmet until he comes up with a plan. In the climax, Emmet sacrifices himself but convinces others to keep fighting. The director used computer animation to emulate the style of stop motion animation. Characters and objects are highly detailed. Scenes use realistic lighting sources to blend the Lego and real worlds.

1. Research
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2. Existing Product
Story
The story of the Lego Movie involves the concept of many different characters
interacting within different worlds. A nobody called Emmet just so happens to
come across an item which can save the world. After touching it and blacking
out he awakens in the custody of Bad Cop who Lord Business' lieutenant
(whose gimmick is that he can sometimes turn his head around to reveal his
other side which is the Good Cop personality). Whilst there Emmet learns Lord
Business' plans to destroy the world with the Kragle. Wyldstyle (A punk girl
Emmet met earlier before he fell upon the item) rescues him and takes him to
Vitruvius (An ancient wizard who originally sealed the Kragle away) who
explains that he and Wyldstyle are "Master Builders" who are capable of
building anything they want to without instruction manuals. Years before the
events of the film Lord Business rose to power and his disapproval of such
anarchic creativity resulted in him capturing many of the original master
builders. As the "Special", Emmet is destined to defeat him, yet everyone is
disappointed to find out that Emmet displays no creativity. Lord Business’ to
freeze the universe perfectly in place. Bad Cop tracks down Emmet and
Wyldstyle but they are rescued by her boyfriend, Batman. He takes them to a
meeting of the remaining Master Builders but they are also disappointed with
Emmet and refuse to fight Lord Business until Bad Cop and his forces attack,
capturing all the Master Builders except for Emmet and a few others. Emmet
comes up with a plan to infiltrate Lord Business‘ headquarters but they are
captured and imprisoned. Vitruvius attempts to fight back but is killed and for
his dying words he admits the prophecy was made up. Lord Business then
throws the Piece of Resistance off the edge of the universe and sets his
headquarters to self-destruct, leaving with the Kragle but not allowing Bad
Cop to come with him. Vitruvius' ghost tells Emmet that even if the prophecy
isn't real, Emmet can still save the world. Emmet, tied to the self-destruct
mechanism's battery, sacrifices himself for his friends, flinging himself off the
edge of the universe. Witnessing this, the Master Builders escape and rally
with the help of Bad Cop. Soon, Lego people across the universe are building
their own creative weapons which leads to the Master Builders leading the
charge against Lord Business. The world shifts to the real world and Emmet
finds himself within a Lego set, here a kid is told off by his father for mixing
several different sets together and returns Emmet to the main city scape
where he builds a giant Mech to take down Lord Business. Meanwhile In the
real world, The father looks at his son's creations again and considers himself
impressed. Realising his son based Lord Business on him, he has a change of
heart and allows his son to do whatever he wants with the Lego sets. Parallel
to this in the Lego world, Emmet convinces Lord Business that he is as special
as everyone else and because of this, Lord Business destroys the Kragle and
unfreezes his victims. After the LEGO world is safe, Everyone celebrates and
Wyldstyle (whose real name is Lucy) becomes Emmet’s girlfriend. However,
the celebrations are cut short by DUPLO announcing their intentions to invade,
due to the father allowing Finn's little sister to play with his Lego set as well.
The film ends with the cast being captured by the invading DUPLO toys.
Mise-En-Scene
Due to the film being computer animated, the director has limitless potential for
how they design the characters and how they move. They decided to emulate
the stop motion animation technique in the way objects move within the frame
and how they are presented for example in the scene above there appears to be
some sort of white overhead light focused above the two characters which acts
as a way of picking them out from the background and making them the focus of
the scene - this means that they needed to add a lot of detail to the characters,
which ranged from hand print smudges to the way light reflected off objects –
for example off of the LEGO ghost’s cape in the scene above. This also reflected
the "blending of worlds“ aspect of the where LEGO world and the real world
intersect. Being LEGO each of the characters were designed differently and made
to look unique apart from the specific need for Emmet to be unoriginal. This is a
good scene to analyse the lighting used in a stop motion film as it is a part of the
climax of the film with the characters being trapped inside the antagonist's
headquarters which is about to blow up. The red lighting connotes the danger of
the situation whilst the more green lighting reflects the creepy and constructed
nature of the room they're in. Another key aspect is that all of this light appears
to come from realistic sources. As a side note, The LEGO ghost piece is known to
have a glow-in-the-dark gimmick which is where the green light being projected
onto Emmett is coming from.

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6. Research Analysis
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products have?
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within your own production work?

7. Questionnaire Analysis

8. Audience research
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9. Audience research
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10. Audience research
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17. Audience research
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18. Interviews

19. Interview 1
• What are a few of your favourite Stop Motion
movies and why?
• Would you enjoy a movie that embraces pop
culture?

20. Interview 1
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audience:

21. Interview 2

22. Interview 2
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audience:

23. Bibliography

24. Bibliography
1. Your, Name. (2018) Target Audience Research Survey (conducted on
DATE)
2. Interviewees, Name. (2018) Target Audience Interviews (conducted on
DATE)