This document discusses Facebook presence and promotion strategies for big accounting firms. It extracts data on posts and reactions from Facebook pages of the big 4 accounting firms - KPMG, PwC, EY and Deloitte. The data is analyzed using Oracle Business Intelligence to understand trends in number of posts over time, types of posts that receive most reactions, and which firm receives most reactions per post. The analysis shows that while KPMG started with more posts, EY's presence has been growing continuously. Photos and videos receive the most reactions for all firms, while links are more popular for PwC posts. Overall, PwC posts receive the most reactions followed by EY.

1. Facebook presence of Big 4 Accounting Firms
Divine Systems, LLC, 2547 Boddington Lane, Naperville, IL 60564. Ph:630-862-6115 Email:info@divinesystems.com
Mangal Nagarkar
Divine Systems, LLC
mnagarkar@divinesystems.com

2. Facebook for Business Promotions
Share basic information about your business
Facebook page is a place where you can briefly describe your
Organization to likely attract other Facebook users and create interest in
what you do.
Share pictures and videos from your business
Facebook lets you upload pictures and videos from your Organization .
Divine Systems, LLC, 2547 Boddington Lane, Naperville, IL 60564. Ph:630-862-6115 Email:info@divinesystems.com
Facebook lets you upload pictures and videos from your Organization .
This can be a powerful way to communicate with potential donors,
allowing them to see your services without having to visit your premises.
Raise awareness and promote positive word-of-mouth
You can increase your profile on Facebook by encouraging existing and
potential viewers to click the 'Like' button on your Facebook page.

3. Big 4 Accounting firms Facebook Presence
Why 4 Accounting firms
With their sheer size, reputation and worldwide reach means that they
dominate the field of professional services. It is interesting to know how
each have promoted their presence using social medium like Facebook.
Data Extractions
Facebook Graph API is the primary way to get data out of Facebook's
Divine Systems, LLC, 2547 Boddington Lane, Naperville, IL 60564. Ph:630-862-6115 Email:info@divinesystems.com
Facebook Graph API is the primary way to get data out of Facebook's
social graph. It's a low-level HTTP-based API that is used to query data.
Data is extracted from each companies global facebook web pages.
Visualization Tool
Oracle Business Intelligence Enterprise Edition (OBIEE) is used to
transform raw Facebook data into meaningful and useful information for
the purpose of effective operational insights, as well as more tactical
decision-making.

4. Measure of Effectiveness of Facebook Posts
Number of posts
Divine Systems, LLC, 2547 Boddington Lane, Naperville, IL 60564. Ph:630-862-6115 Email:info@divinesystems.com
Number of posts by year is increasing for all Big 4.
KPMG started great compared to others but lost momentum in last 2
years. EY’s presence is continuously growing.

5. Measure of Effectiveness of Facebook Posts
Number of Reactions per Post by Types
Divine Systems, LLC, 2547 Boddington Lane, Naperville, IL 60564. Ph:630-862-6115 Email:info@divinesystems.com
Photos and Videos are more popular for all Big4. Links are more popular
for PWC Facebook.

6. Measure of Effectiveness of Facebook Posts
Number of Reactions per Post
Divine Systems, LLC, 2547 Boddington Lane, Naperville, IL 60564. Ph:630-862-6115 Email:info@divinesystems.com
Overall PWC posts are more popular followed by EY.