The document discusses posters as an outdoor medium of communication. It defines what a poster is, describes common types of posters like movie and event posters, and explores the history and growth of posters. Additionally, it outlines the strengths and weaknesses of posters as a communication medium, and provides tips on designing effective posters, including selecting content, visuals, colors, fonts, and layout.

1. Poster as Outdoor
Medium of
Communication
Dr. Ashok Kumar, Assistant professor
Institute of Mass Communication & Media Technology
Kurukshetra University, Kurukshetra
lectashok@gmail.com

2. Travel Posters

3. Event posters

4. Advertisement Posters

5. Film posters

6. Educational posters

7. Concerts & Music posters

8. Poster : Meaning & Importance
• According to Wikipedia -A poster is any piece of printed paper designed to
be attached to a wall or vertical surface.
• Free Dictionary- A large, usually printed placard, bill, or announcement,
often illustrated, that is posted to advertise or publicize something.
• An artistic work, often a reproduction of an original painting or photograph,
printed on a large sheet of paper.
• Dictionary. COM -Poster definition, a placard or bill posted or intended for
posting in a public place,
as for advertising. See more.
Typically posters include both textual and graphic elements,
• Although a poster may be either wholly graphical or wholly text.
• Posters are designed to be both eye-catching and informative. Posters may be
used for many purposes. They are a frequent tool of advertisers (particularly
of events, musicians and films), propagandists, protestors and other groups
trying to communicate a message.
• Posters are also used for reproductions of artwork, particularly famous
works, and are generally low-cost compared to original artwork.

9. Growth & Development
• According to the French historian Max Gallo, "for over two hundred
years, posters have been displayed in public places all over the world.
• Visually striking, they have been designed to attract the attention of
passers-by, making us aware of a political viewpoint, enticing us to
attend specific events, or encouraging us to purchase a particular
product or service."
• The modern poster, as we know it, however, dates back to 1870 when
the printing industry perfected colour lithography and made mass
production possible.
• During world war 1 the poster was an important medium of
communication as the radio and other electronic means of public
communication had not yet come into prominence.
• In many situation posters with their powerful use of graphic &
Message have helped bring about incredible change in the social,
political, cultural & economic aspects of the human condition.

10. Type of Posters
• Propaganda and political posters
• Movie posters
• Travel posters
• Railway posters
• Event posters
• Concert posters
• Band/music posters
• Educational posters

11. Area of Posters
• Government sector- Government sponsored
programmes such as family planning, helth care,
adult education, save water, pollution control
use posters in some form or others.( Directorate
of advertising & visual publicity)
• Private sector-City roads & street always wear a
festival look with variety of posters
• Current scenario-Trade & industry into hard
completion

12. Strengths of Poster Medium
• Poster Requires minimum effort on the part of the
viewer to understand mesage.
• Mass Scale production-low unit cost production
• Versatility- Size can be range 5X9 to 12x9 printed in
thousands & lakhs
• Unlimited scope for creativity
• Posters can create right ambience
• Poster have strong reach, delivers its message travel,
shop & visit friends
• 24x7 exposure
• Real life feeling
• Market coverage

13. Weaknesses
• Non selectivity
• Limitation of message content
• Limited visibility & life
• High absolute cost
• Effect on the natural environment

14. Quality of a Good poster
• Clarity
•Relevance
•Appeal
•Readability

15. How to Design a poster
• Poster is a Visual form of expression
• It is seen, read & Understood within few seconds
• So designing a poster Select a few design
elements
• Restrict the number of words
• Try to create maximum impact through visuals
• Never think of the visual & caption separately
• Select all the elements of design as a unit
• Make use of the full value of color

16. Elements of poster Designing
• Content
• Text
• Visuals
• Graphics
• Colour
• Style & Type
• Space

17. Steps in poster designing
• Idea
• What is overall message you intend to present
• Define your audience.
• What should audience remember
• Gather content
• Think sequence.
Preparation
• List some probable captions
• Translate ideas into visual form
• Prepare a working rough
• Make the actual size finished
• Handel the artwork based on the selected printing process
Action
• Choose your Layout.
• Choose your Image.
• Choose your Fonts.
• Choose to Improve.

18. Thanks