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Fluffy Orange PR
   Workshop

   Sophie Corke
   Marion Vigot
   Maria Tsaneva
     Tom Carr
    Dan Lifton
Why are we here?
Cultural Differences
“Earliest record dating back to a ruler called
Fu Si” (Anon, 2008, Introduction).


“Today the
population of China is
1.34 billion.”
(Lambert, 2010, Conclusion).
Cultural Differences
   China is a ‘High Context’ Society

High Context - Unspoken
information, large importance on
relationships, loyalty

Low Context - Information exchanged
through the message itself, less
vague, short-term relationships
Activity: Discussion
Negotiation                         Chinese Turf
                                    Home
                                    advantage

                                       “Face”

                                       Contracts




   Connections      Interpreter
Language




   High context    Mental utilization
   Picturesque     Western contrast
Negotiation Style




   Slow               Flexibility      Western

   “Everlasting”      Compromise       Activity
Non-Verbal Communication
                    Not touch
    Eye Contact     orientated

                    (Argyle
                    1988)


    Gestures
                    Posture
    (Morris 2002)
How will this be implemented in the
             Workshop

               First Role Play – to do with
               business cards of gifts




                        Second role play –
                        learn to pick up
                        Chinese gestures and
                        how to show 1 – 10
Chinese culture shows that the Chinese like to
stand close together when
communication, even in business so a role play
incorporating standing close together talking
will be incorporated so everybody feels
comfortable.
Attitudes towards Values


INDIVIDUALISM    COLLECTIVISM
Etiquette

  “Face is lost when the individual, either
  through his action or that people closely
  related to him, fails to meet essential
  requirements placed upon him by virtue of
  the social position he occupies.”




                 (Hofstede, 1976, page 867)
Attitudes towards authorities?

Weak Rule of Law:
 Lack of stable legal system:
No legal tradition
Problem of implementation
Unpredicted managers
                         Pressure and perception of law
                        Competitiveness
                        Ambition
                        Image
                        Ethics
Attitudes towards authorities?
Hierarchy in Business:

 Negative effect/Confucius authority


Masculinity VS femininity


                      Employees & Managers

                      Senpai and kōhai (mentor & protégé)
Using Your Initiative

 Working in groups
 Identify the problem
 Discuss the necessary actions
 Implement them in a way that Eastern
  culture recommends
 Present your ideas to the group
Thank You
For
Listening
Reference Page
 Anon, 2008. History Briefly Stated [Online] [Viewed 08/12/2011]. Available from:
  http://sitara.com/china/history.html

 T. Lambert, 2010. A Short History of China [Online] [Viewed 08/12/2011]. Available from:
  http://www.localhistories.org/china.html

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Fluffy orange presentation

  • 1. Fluffy Orange PR Workshop Sophie Corke Marion Vigot Maria Tsaneva Tom Carr Dan Lifton
  • 2. Why are we here?
  • 3.
  • 4. Cultural Differences “Earliest record dating back to a ruler called Fu Si” (Anon, 2008, Introduction). “Today the population of China is 1.34 billion.” (Lambert, 2010, Conclusion).
  • 5. Cultural Differences China is a ‘High Context’ Society High Context - Unspoken information, large importance on relationships, loyalty Low Context - Information exchanged through the message itself, less vague, short-term relationships
  • 7. Negotiation Chinese Turf Home advantage  “Face”  Contracts  Connections  Interpreter
  • 8. Language  High context  Mental utilization  Picturesque  Western contrast
  • 9. Negotiation Style  Slow  Flexibility  Western  “Everlasting”  Compromise  Activity
  • 10. Non-Verbal Communication Not touch Eye Contact orientated (Argyle 1988) Gestures Posture (Morris 2002)
  • 11. How will this be implemented in the Workshop First Role Play – to do with business cards of gifts Second role play – learn to pick up Chinese gestures and how to show 1 – 10
  • 12. Chinese culture shows that the Chinese like to stand close together when communication, even in business so a role play incorporating standing close together talking will be incorporated so everybody feels comfortable.
  • 14. Etiquette “Face is lost when the individual, either through his action or that people closely related to him, fails to meet essential requirements placed upon him by virtue of the social position he occupies.” (Hofstede, 1976, page 867)
  • 15. Attitudes towards authorities? Weak Rule of Law:  Lack of stable legal system: No legal tradition Problem of implementation Unpredicted managers  Pressure and perception of law Competitiveness Ambition Image Ethics
  • 16. Attitudes towards authorities? Hierarchy in Business:  Negative effect/Confucius authority Masculinity VS femininity Employees & Managers Senpai and kōhai (mentor & protégé)
  • 17. Using Your Initiative  Working in groups  Identify the problem  Discuss the necessary actions  Implement them in a way that Eastern culture recommends  Present your ideas to the group
  • 19. Reference Page  Anon, 2008. History Briefly Stated [Online] [Viewed 08/12/2011]. Available from: http://sitara.com/china/history.html  T. Lambert, 2010. A Short History of China [Online] [Viewed 08/12/2011]. Available from: http://www.localhistories.org/china.html

Editor's Notes

  1. We’re here today to deliver you with a knowledge and understanding of the Chinese culture and the barriers you may face surrounding your ability within management roles in Eastern culture. We will discuss the main cultural differences that will influence your ability to manage and communicate effectively.
  2. This is how the structure of the day has been laid out, We’d like to break down the sections to briefly explain their content within the workshop.
  3. China is one of the worlds most ancient civilisation with earliest record dating back to a ruler called Fu Si, who lived in 30th centuries BC.
  4. China is one of the worlds most ancient civilisation with earliest record dating back to a ruler called Fu Si, who lived in 30th centuries BC.Background on China/High context Political historySummary of Eastern Culture
  5. In China it is out of question to disagree with someone’s opinion in public. You will do that in a more private and personal atmosphere to protect a person from the “loss of face”. In collectivistic cultures a direct confrontation will be always avoided. Expressions or phrases are used which describe a disagreement or negative statement instead of saying no. Saying no would mean to destroy the harmony in the group.Expressions or phrases are used which describe a disagreement or negative statement instead of saying no. Saying no would mean to destroy the harmony in the group. The relationship between employer and employee or business partners is based on trust and harmony and a deep understanding of moral values. The wealth of the company and the groups inside are more important than the individual one’s.
  6. Do you wanna keep this marionWeak Rule of Law:Lack of stable legal system-> no legal tradition/problem of implementation/unpredicted managersPressure and perception of law-> competitiveness/ambition/image/ethics Hierarchy in Business:Negative effect/Confucius authorityMasculinity VS femininityEmployees & ManagersJunior and Senior
  7. In this part of the workshop you’ll be asked to group up in to threesInitiative games are fun, cooperative, challenging games in which the group is confronted with a specific problem to solve.In your groups you’ll receive a scenario in which the cultural differences between east and west have caused a problem.For e.g. ‘A British businessman is half an hour late for a meeting, he was delayed because he spilt coffee down his shirt at breakfast.’Using the information you learn over the course of this section, you will have to come up with an appropriate way of causing as little offence as possible. REMEMBER YOU ARE IN A EASTERN CULTURAL SOCIETY… AN APOLOGIES MAY NOT BE ENOUGH!