2 cultural context

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2 cultural context

  1. 1. Cultural context
  2. 2. What is culture? Functional Social phenomenon Prescriptive Acquired Arbitrary Leading values Durable
  3. 3. Edward T. HALL Edward Twitchell Hall, Jr. (May 16, 1914 – July 20, 2009) was an American anthropologist and cross- cultural researcher. He is remembered for developing the concept of Proxemics, a description of how people behave and react in different types of culturally defined personal space. High context – low context cultures
  4. 4. CONTEXT High context  In a high-context culture, there are many contextual elements that help people to understand the rules. As a result, much is taken for granted.  This can be very confusing for person who does not understand the unwritten rules of the culture. Low context  In a low-context culture, very little is taken for granted. Whilst this means that more explanation is needed, it also means there is less chance of misunderstanding.
  5. 5. High–low context cultures
  6. 6. TIME Monochronic time  M-Time means doing one thing at a time. It assumes careful planning and scheduling and is a familiar Western approach that appears in disciplines such as time management. Polychronic time  In Polychronic cultures, human interaction is valued over time and material things, leading to a lesser concern for getting things done -- they do get done, but more in their own time.
  7. 7. Monochronic-Polychronic cultures Polychronic people tend also to be high context.Monochronic peopletend also to be lowcontext.
  8. 8. SPACE High territoriality  Some people are more territorial than others with greater concern for ownership. They seek to mark out the areas which are theirs and perhaps having boundary wars with neighbors. Low territoriality  People with lower territoriality have less ownership of space and boundaries are less important to them. They will share territory and ownership with little thought.
  9. 9. High-Low territorialityPeople high territoriality tendalso to be low context People with low territoriality tend also to be high context.
  10. 10. So what?When working across cultures, pay attention to“high” and “low” cultures through the actions of others.

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