NIGAM078 PRODUCTION B

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CROSS CULTURE

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NIGAM078 PRODUCTION B

  1. 1. GEC-BHAVNAGAR CROSS CULTURE Communication NIGAM PARSANIYA PRODUCTION-B ENROLL MENT NO-130210125078
  2. 2. WHAT IS CULTURE? Sir Edward Tylor’s definition in 1871 (first use of this term): “that complex whole which includes knowledge, belief, art, morals, law, custom, and any other capabilities and habits acquired by man as a member of society”
  3. 3. -Culture is the arts elevated to a set of beliefs." High Context Culture:- Cultures that rely heavily on non-verbal and subtle situational cues in communication. Low Context Culture:- Cultures that rely heavily on words to convey meaning in communication.
  4. 4. Four Fundamental Patterns of Cultural Difference Verbal Communication  Words  Voice Non-Verbal Communication  Gestures  Postures  Facial Expressions  Eye Contact  Vocal Characteristics  Personal Appearance  Touch
  5. 5. Why Cross Culture Communication is important ? Globalization: Cross border movement of people, goods and data brings more and more cultures into contact with one another and increases the potential of cross culture communication.
  6. 6. ◦ Business Opportunities ◦ Job Opportunities ◦ Improves the contribution of employees in a diverse workforce ◦ Sharing of views and ideas ◦ Talent improvisation ◦ An understanding of diverse market
  7. 7. Improving Cross Culture Communication
  8. 8. Cultural Generalization vs. Stereotype Generalization Never applies to everyone in every situation Only a first “guess” Discard it when no longer accurate or useful Stereotype Applies to everyone in every situation – no exceptions Retained even when no longer accurate or useful
  9. 9. 9 Cross-cultural variations in consumer behaviour Consumer behaviour Language Demographics Values Non-verbal communicatios Marketing strategy
  10. 10. 1. Freedom 2. Independen ce 3. Self-reliance 4. Equality 5. Individualis m 6. Competition 7. Efficiency 8. Time 9. Directness 10. Openness 1. Belonging 2. Group harmony 3. Collectiveness 4. Age/seniority 5. Group consciousness 6. Cooperation 7. Quality 8. Patience 9. Indirectness 10. Go-between Cross-cultural Values

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