cultural studies

1. Media and circuit of culture
• Name – solanki mayuri .m
• Roll no.- 22
• Enrollment no – 2069108420180050
• Course- cultural studies
• Batch 2017-19
• Email id – mayuribensolanki24@gmail.com
• Submitted to – department of english

2. Media and circuit of culture
• Culture can be understood in terms of shared
meanings ,in modern world the media is the biggest
tool of circulation of these meanings.
• Stuart hall presents them as being shared through
language in its operation as a representational
system and he presents the circuit of culture model
as a way of understanding this process.

3. circuit’s five movement
• The process that culture gathers meaning at
five defferent movement is ….
• Representation
• Identity
• Production
• Consumption
• Regulation

4. Con…..
• These elements present is a process through which
every cultural artifact, object, or event must pass.
• The elements work in tandem, and are closely linked
with each other ,a process that has been called
articulation.
• In order to illustrate the circuit of culture we need to
use a concrete example .

5. Television and Representation
 How is the meaning conveyed to the audience ,user,
or co- communication?
 What signs modes and discourses help convey the
meaning not only the ‘factual’ or informational
meaning , but also social meaning ,
 For example ,…….
 What does the colure pink represent in your cultural
context?

6. Television and identity
• Refer to how meaning is internalized by the
receiver or audience .our identity is shaped by
our culture ,which creates a range of viable and
non-viable identity option that are presented
,refined and renegotiated through our
communication and exchange of culture object.
• By consuming and displaying certain
communicative texts and strategies, we are both
claiming certain identity position ,and
simultaneously rejecting others.

7. Television and production
 Here refers to the production of meaning . Meaning
can be produced and reproduced in a number of
ways.
 An individual may produce meaning about
themselves in the way they dress or wear their hat.
 Apple TM produce meaning about itself in the way
they design and build the iPhone TM.
 A terrorist organization may produce meaning about
itself by making videos they put on YouTube.

8. Con……..
• This act of meaning production may be
unproblematic within mainstream culture, and
help maintain the hegemony, the dominance of a
particular set of scheme or values .
• Alternatively this production may challenge
dominant beliefs or values in some
• A pop culture examples of this might have been
early Lady Gaga whose mode of dress was
confrontational because it deviated from existing
culture schema about appropriate dress for
someone of her class, race , gender and
occupation.

10. Television and consumption
• The Flip side of production is consumption .
• Consumption of texts, whether they be an outfit ,a
conversation ,or a pop song ,reflects culture values
and expectation – conforming to values and
expectation leads to unproblematic consumption it’s
what is expected, it fits our internalized schema .
• Text that do not fit this schema are confronting
,challenging , even shocking .
• To continue to use Lady Gaga an example ,when she
released a centered around a narrative of female
violence ,it was shocking both in terms of its format
(which wasn’t standard MTV fare)and its narrative
structure

11. Television and Regulation
• Finally the regulation refer to the forces which
constraint the production ,distribution and
consumption of texts.
• These forces may be explicit ,such as the
television broadcasters code of conduct, or they
may be implicit, such as the blogger litmus test of
‘would you say this in front of your mother?
• Considered the government ban on fashion TV
,ostensibly because it offends Indian culture
sentiments.

12. Con……
RAMLEELA
PADMAVATI
PEHREDAR PIYA
KI

13. Conclusion
 This circuit of culture is perhaps the most thorough
examination of any cultural artifacts .
 As we can see it covers a range of issues and themes
from the question of media representation to the
construction of identities in a culture.
 The circuit of culture includes within it several
smaller components and modes of analysis.
 The rest of this chapter outlines some of theme.