Film council pitch

Poster Campaign
Lucy Taylor

Monday, 17 December 2012

the brief.
• At ﬁrst glance of the brief, i
noticed that it was very
detailed and I needed to note
the key points. So i went
through and highlighted key
words and phrases.

• From this I began to
understand what I needed to
produce to be successful in
this competition.


the keywords . campaign
promote
Positi
ve original copyright

teenagers ofﬁcial
persuade
advert
Film
Television
fut ure
encourage
creativity 2 or 3 posters


the schedule.

• To help me make the most of the my time during this project
I made a realistic plan of time in hopes of keeping on track
and not leaving work until last minute.2012-12-13 at 15.21.45


other campaigns
The idea is that people were listening to radio One strength is that the poster is bold and It is just one still image, so it cannot be
shows such as the top 40 and recording all of too the point, you don’t have to waste time viewed in certain areas. It limited it to on flat
the songs and re-listening to it on that instead looking and trying to understand it like you surfaces rather that it was a video it would
if actually buying the singles and records would it it was more detailed and have a larger audience such as on television
themselves. The point they are trying to put complicated. The poster design is actually and at the cinema. Another weakness is that
across is that if you tape music instead if very clever, because it puts the future of because it is such a simple and effective
buying it you will threaten the music industry music in your mind before the idea that you image, it leaves it open to be reprinted in for
and if you carry on doing it you will end the are breaking the law with might appeal to subject matters and simply used as a design
music industry and you won’t have any music the young audience that it is targeted rather than for the message again piracy that
to listen to. towards who might not care about the law it is trying to put across.
but would care about not having any music.

The idea is to make people aware that The music is powerful and keeps the viewer Because the video is so serious and strong
downloading films online is just as much in suspense throughout the video. It is also towards the fast that piracy is wrong and
stealing as all the other crimes mentioned in effective because of the shock effect which illegal, it doesn’t have any positive towards
the video even though most people do it is caused by all of the rigid graphics and people who actually buy the DVDS and the
often. This will hopefully give them contrasting colours. The way it is filmed in people who are at the cinema viewing the
realization and make them think twice such a handheld shaky way. The whole films, where this piracy video would be shown.
before doing it again. The main idea is to video looks like it was filmed by different A spoof has been made of the video by the IT
make you feel guilty and like a criminal if CCTV cameras as though it was like crowd, this may be because many people
you do download films, just as much as if catching a criminal. think it is over the top and pointing out what

The idea is to embarrass publicly the people Its a irritating advert, so you donʼt think about
The tune and the song stays in your head, so
who do buy cheap DVDSA and download meaning because you just want it to stop. Its
films online. To make them seem as though you remember it after youʼve watched it, so it
stayed in your head long after youʼve finished all negative about the type of people who
they are a disgrace and are the only ones
watching the video. The concept of the video download films, and it is very untrue because
who are doing it out of the people around
them and even their friends. is good because nobody wants to be it puts across the message that very few
embarrass in front of a whole pub or all of people download illegally when the reality of
their work friends. the situation is that is a very common thing
to you.

This campaign is strongly aimed to praise Because of the comedic aspect of the However a weakness is that films are not
the people who do purchase films rather campaign you are happy to watch the relevant to the demographic in which it is
than downloading or streaming illegally. They videos. Also they have used old movies, aimed. If they had chosen more current films
do this my reenacting different scenes from which could mean that they are thinking such as ʻMean Girlsʼ or ʻHarry Potterʼ in order
classic famous movies but in different about when they were made privacy was not for the audience to gain a greater
situations. The message which is given to a known thing to do, so they are looking understanding and therefore appreciate the
the audience is Thank you, for supporting us back at a time when no one would even comedy and cleverness that this campaign
and helping us in order to create more of think about downloading illegal content from portrays.
these great films that you like to watch. the internet.


Successful Campaigns
Other successful campaign I looked at was the newest campaign by
the Industry Trust, which was launched in February 2011. The
Campaign is called ‘Moments Worth paying For’.
The campaign consists of individual posters which consist of UK film,
television, music and any media stars and what they feel about
different films. The genres range hugely as do what is said about the
films. The general idea is using a celebrity to persuade that films are
worth spending your money on but in a positive way.

This campaign can be seen in a large range of places, including in
cinema trailers, outdoor posters, billboards and on a great selection on
social networking sites such as Facebook, Twitter and YouTube.

In May 2012, the campaign was awarded the prestigious BVA ʻindustry
Initiative of the yearʼ award.

I really like this campaign because of the positive message that it
portrays. They are trying to support you into legally buying music instead
of trying to make you feel bad about illegally watching films and
television. This works better because praise is better that anything when
encouraging people. Also by different celebrities from all aspects of the
media and creative industry taking the time to take part shows that they
care about the future of film and television.


client research
in Copyright costs the
The industry trust was created industry half
make a million pounds a ye
2004 to promote copyright and ar.
cts of
more people aware of the impa
privacy
Its funded by thirty differe
nt member companies,
including Blockbuster, C
ineworld, Ebay and Thin
Jam. k

The partners includ
e ʻFederation againi
Theft (FACT)ʼ and ʻA st Copyright
lliance Againist IP T
ʻwork together to sp heftʼ. They
read the word abou
role copyright plays” t the positive
.

They currently have a ne Their two main goals are to:
wsletter called the
ʻINFORMERʼ that you ca Protect Creative Ideas
n view and
download online. The ne Securing the livelihoods of the
wsletter outlines ﬁlm
some of the latest compa 200,00 people who work in the
ny and industry
news. You can also view industry
the newsletter in
once a month in ʻCue En
tertainmentʼ.
Prospect House
80-110 New Oxford Street
London
WC1AIHB
Because of the good
work which
them and other com
panies just
like them, in 2007, 75
% of
people recognized th
at privacy
as crime


Vector Poster Analysis
The reason i chose this poster is because of the twist of the classic advertisement poster
for Coca Cola.
In my interpretation the image coming out or in of the bottle is the worlds countries, in
which coke is sold i get this impression because of the realistic shapes of the different
countries such as Africa and Australia. This is a clever way reaffirming that Coca Cola is
the most successful and known brand worldwide and will continue to be. Coca Cola, is sold

The colour scheme of the poster has warm and earthy tones, which give the poster a
positive and encouraging feel. The text is the recognizable because its the Coca Cola
trademark font, that they use for all of their adverts and most of their past ones too.
In this advert the logo for the brand is the biggest piece of text on the whole poster, this is
to make sure that the audience gets to see it with ease.

This advert works so well because it uses traditional and
iconic aspects of the brand to really represent it to the
audience. For example, the shape of the Coca Cola bottle
is a trademark and is a identifier for the whole brand. So
by using the shape in the advertisement, they have tapped
in the audiences brains that it is a advert for Coca Cola
and not other popular drinks such as Pepsi.

Another part of this advert with i find
very clever is how the popular slang
name for Coca Cola has been
incorporated not only in the advert
but more importantly in the actual
slogan for the company.


Typography Poster
This poster is advertisement for Ginsters Of Cornwall, which is pastry bakery
company which has grown all over the UK but started in Cornwall. Its a typography
poster which means for the most part the poster is only made up of text and type.
This form of advertising can be very successful because it portray a message quickly
and clearly to anyone who sees it quickly by walking or driving past.

This poster is made up of two different areas, ﬁrstly at the bottom you have the logo
section which is a strip taking up the bottom section of the poster. This area is
important because it shows the brand that it is trying to sell. This section of the
bottom works well i think because of the contrasting colours which have been used.
In the logo you can see the Cornish Flag, that is black and white. So these are made
to be the main colours in the strip, however the red really makes the whole logo
stand out and look very effective even in a already very bright advertising poster.

For the main and upper section of the poster, it is very detailed and very bright. The
slogan is “Its end-to-end stuffed”. This is referring to the pasty, that there is no free
space and that you get your moneys worth of produce when you buy one.
The design has a large range of bright colours, which work together to constrast each
other well. The design, looks like traditional patchwork, i get this impression because
of the sections that it has been cut up in to.

If you look at this poster in detail,
close up, you can see that it looks
like material rather than paper. This
really gives the poster one texture
and makes it look much more vibrant
and detailed.


Photography Poster
This poster is adverting the band new 3D television
from panasonic. The idea behind this poster is that the
3D is so effective that you will really feel like it is in your
house and that you are in fact in the film itself.
This advert works well i think because it adds in a little
bit of comedy. We all know that if you watch a 3D
television something from inside the film isnʼt going to
appear in your living room, but its going a extreme for
entrainment reasons.

The detail in this poster is very effective because it
really adds to the impression of the dinosaur
destroying a living room of the audiences house. It
does this by adding in small details, such as the
smashed flower pot and the cracking of paint on the
wall.

The dinosaur in the poster, looks incredible life like, so it
adds to the effect of it being real and coming out of the
television. If it wasnʼt i don't think this poster could work,
because if you had a obviously cartoon animal in a real
photo it would look silly and not realistic.
Although the actual logo of the
product and the company are small
and in the corner, i still think they are
in the picture enough to stand out
and be taken notice of. The colour of
the logo and product name is in
white, which because of the
photographic back ground actually
stands out nicely in the contrast of
the colours.


Julian Opie- Case Study

• Julian Opie is English artist born in 1958
who lives in London.
• He is famous for his creative and simple
paintings.
• Opie has won numerous awards for this
work.


I Especially like this piece because of the hair. The
outline of the fringe and the stay bits at the side look
incredible and they ad detail and dept to the piece.
From looking at many similar pieces like this i have
never seen him do the insides of the eyes like this, and
it think i looks really effective because it makes the girl
in the picture look younger and more innocent.
Another way that Opie has made the girl look sweet
and young is by using blue and pink pastel colours, this
represent her as vulnerable and a child.

After being inspired by Opie’s work i decided i wanted
to create a piece of work in the style of him. So i
created a self portrait in the same style using Adobe
Illustrator.


I took a face on picture of myself on photobooth, this would be
what i would draw round later on. I opened illustrator and opened
a new 800x600 web file. I dragged the newly taken photo into
illustrator and turned down the opacity to 60%, and used the pen
tool to slowly outline my face, using as little points as possible
which made it look as smooth as possible. I did the same with my
hair, facial features, neck and my clothes. Once the outline was
finished and i was happy with the way that it looked, i changed the
stroke to a thick black, and the fill to white and then arranged the
image by moving different objects in front and backwards. Next
was the eyes, they needed to be circle, so i used the circle tool
and pressed shift while drawing my pupils so it would spread from
the middle point instead of the edge.
I them copied this for both eyes. Next for the eyes i created slightly larger circles and coloured them green to
match my eyes and placed them behind. Then i created smaller circles and placed them in front at the bottom
on the eye to give my eye some dept. For my mouth i used the pen tool once again to bend and create the
shape of the top of my lip, this can be tricky but if you pay with it, it can look very effective. You also use this
technique for the bottom lip. To make the nose, all you have to do is make two circles just like the eyes and
place them in the outer edge of your nostrils and then click shift c and drag one of the points to make the circle
slight coned and in the shape of a nostril. After you have finished the facial features you need to colour in
everything, this is easy you just have to change the fill to all the different colours you want. For the hair
shades, you should choose shades darker and lights and using the pen tool create shapes based on what
light reflections and shading you can see in the original photo that you took. Play around with the shading until
you are happy and then add a coloured background which looks good and your finished.

illustrator work
Red Cup,
to show shading.

To create my posters I will be using
Adobe illustrator, so i thought that
i should do some more practise
with the software.

Tiled wallpaper
Txt

Conv
erse
made
using
pen t
ool

Monday, 17 December 2012 T

the target audience .
• The target audience for these photos are of 11-18 year
olds.

• I think I may have a advantage because i am in the target
audience so i will understand what i what from a poster and
that i think doesn’t work.

• However i am at the top of the age range so in order to
gain more of a understand of the whole audience i will
conduct a range of research tasks.


Best Of Britain- Survey


Best Of Britain.
Films Television
s
Mary Poppin This I
s En g l a
James Bond nd
Skins
Rai l w a y C h i l d re n Faulty Tower
Kings The Inbetweeners
Spee
ch
Peter Pan Jeremy Kyle
Doctor Who
Shaun Of Th
e Dead s
Only Foo ls And Horse
Harry Potter Misﬁts


Best Of Britain.

Inspiration


Slogans Big Moments
deserve goo ,
d quali ty.
Love Film?
Support it! Love & Support
Your Film Industry.
Supporting A Small Price
the best
moments in For a huge
ﬁl m
Experience.

Great Moments, Deserve Great Quality.

Great Moments, Deserve Great Quality
My idea is to create a typography poster campaign with four
posters which will all have similar aspects so that you can tell
they are in the same campaign but will also be slightly different.

Poster 1 Poster 2
Will be a list of memorable quotes Is going to be made up of
from a range of different British descriptions of key moments in
Films. different British ﬁlms.

Poster 3 Poster 4
Will be a list of memorable quotes
Is going to be made up of
from a range of different British
descriptions of key moments in
television shows.
different British television shows.

I will try my hardest to get actuate if not the original style font to
help it relation to the ﬁlm that its from.

“007 REPORTING FOR DUTY” “Second to the right

You're a wizard Harry and straight
on till morning”
“Applepie for breakfast?
POSTER ONE
We Cant we poor afterall”
“Shes Got
"The names bond
James Bond” &
legs up
to here!
“Who died
My legs only
come up to here”

made you, king of zombies?”
"Harry Potter...The Boy Who Lived...Come to die
Mary The person you need is Nanny Mcphee
Poppins,“Come and get it,its like
practically a r u n n i n g buffet”
PERFECT I will FIND you,
I will LOOK for you,

in everyway and I will KILL you.
GREAT MOMENTS,
Thank You For
DESERVE
supporting the
uk film industy.

GREAT QUAILTY

“007 REPORTING FOR DUTY” “Second to the right

You're a wizard Harry and straight
on till morning”
“Applepie for breakfast?
We Cant we poor afterall”
“Shes Got

“007 REPORTING FOR DUTY” "The names bond
James Bond” &
legs up
to here!
“Who died

You're a wizard Harry
“Second to the right My legs only
come up to here”

and straight made you, king of zombies?”
on till morning” Mary The person you need is Nanny Mcphee
“Applepie for breakfast? Poppins,“Come and get it,its like
We Cant we poor afterall” I will LOOK for you,
PERFECT I will FIND you,

"The names bond “Shes Got GREAT MOMENTS,

James Bond” &
DESERVE
Thank You For
legs up supporting the
uk film industy.

to here! GREAT QUAILTY
My legs only
“Who died
come up to here”

made you, king of zombies?”
Mary The person you need is Nanny Mcphee
Poppins,“Come and get it,its like
PERFECT ll LOOK for you,
I wi
I will FIND you,
GREAT MOMENTS,
Thank You For

DESERVE
supporting the
uk film industy.
Public Display
GREAT QUAILTY


Film council pitch

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