Siemens_BG_presentation_2015

© Siemens Bulgaria 2015. All rights reserved. siemens.bg© Siemens Bulgaria 2015. All rights reserved.
Siemens AG
We make real what matters

© Siemens Bulgaria 2015. All rights reserved.
GREAT CHALLENGES OF OUR PRESENT
How can we create economic growth
and reduce the consumption of energy
and resources at the same time?
How can cities grow without sacrificing the
quality of life?
How can we ensure that healthcare
is both excellent and affordable?
How can we make manufacturing more flexible,
efficient and competitive?

GLOBAL MEGATRENDS
2013: Highest CO2 concentration in the atmosphere in 800,000 years
2001 to 2010: Warmest decade on record
2050: Worldwide life expectancy will reach 76 years
2050: The share of the population aged 60 or over will, for the first time,
be equal to that of persons younger than 15
2000 - 2012: The total volume of global trade tripled
2030: China will have overtaken the US as the world’s largest economy,
and Brazil will overtake Japan
2009: For the first time in history, more than 50% of the world’s population
lived in cities
2050: 9.6 billion people living on the Earth

WHO WE ARE?
Excellence, innovation, reliability
Siemens AG (Berlin and Munich) is a global technology powerhouse
that has stood for engineering excellence, innovation, quality,
reliability and internationality for more than 165 years. The company
is active in more than 200 countries, focusing on the areas of
electrification, automation and digitalization.
One of the world's largest producers of energy-efficient, resource-
saving technologies, Siemens is No. 1 in offshore wind turbine
construction, a leading supplier of combined cycle turbines for
power generation, a major provider of power transmission solutions
and a pioneer in infrastructure solutions as well as automation, drive
and software solutions for industry.
The company is also a leading provider of medical imaging
equipment – such as computed tomography and magnetic
resonance imaging systems – and a leader in laboratory diagnostics
as well as clinical IT.

WHAT WE DO?
Providing answers to the global megatrends
Renewable
power generation
Fossil power generation
Energy transmission
and distribution
Solutions for industry
Mobility Water HealthcareBuilding technologies
Serving business, environment, and society
Sustainability as a guiding principle
Powerful financing services
Integrated technology company

WHAT WE STAND FOR?
Siemens – the pioneer in
Energy
efficiency
Industrial
productivity
Affordable and
personalized healthcare
systems
Excellent
Maximum quality, professional
implementation, outstanding results
Innovative
A culture of constant improvement –
day in and day out, every step of the way
Responsible
Fair-minded, sustainable conduct
that creates trust
Our
values
Intelligent infrastructure
solutions

WHAT DRIVES US?
Grounded in reality, we are
inspired by the desire to
shape the future – in
cooperation with our partners.
Leveraging our passion for
engineering, we make real
what matters and improve
the lives of people today and
in the generations to come.
We empower our
employees and our
customers to set
benchmarks – with our power
of innovation, our leading
technologies, our global
presence and, last but not
least, our financial solidity. We
generate value by
transforming the value chain
of electrification, reaching
across both the digital and
physical worlds
Our knowledge is the basis of
our performance. We partner
with our customers,
leveraging sustainable
business practices. With
determination and
ingenuity, we deliver
engineering excellence, taking
personal ownership until we
jointly succeed.
We make real what
matters
By setting the benchmark in
the way we electrify, auto-
mate, and digitalize the world.
Ingenuity drives us and
what we create is yours.
Together, we deliver.

HOW WE SUCCEED?
Intelligent
Infrastruc-
ture
Digitization
Sustainable
energy
Future of
production
We combine our strong
engineering and data
competences to provide
value to our customers,
by making big data smart.
We help electrify the
world by providing
solutions for sustain-able
generation, reliable and
low-loss distribution as
well as efficient
consumption.
Through automation and
digitization we help our
customers to reap the full
potential of urban
infrastructure.
We bring technology to
our customers in the field
of automation and drives
to help them achieve
greater productivity,
flexibility, and shorter
production times.

OUR DIRECTION
Digitization, automation, electrification
Digitization
Automation
Energy production Energy applications
Electricity transmission
and distribution and smart
grid technology
Imaging and lab
diagnostics
~ 7–9%
~ 4–6%
~ 2–3%
Electrification
Vision 2020 unveils three new focus business areas of Siemens: electrification, automation, and
digitization. The strategy responds to rapidly changing market conditions and develops long-term
megatrends of the company.
Foreseen
market growth
by 2020

OUR STRUCTURE

OUR PORTFOLIO
Digitization, automation, electrification
Sustainable energy
We help electrify the world
by providing solutions for
sustainable generation,
reliable and low-loss
distribution as well as
efficient consumption.
Future of production
We effectively combine
virtual and real worlds, from
development to production.
We bring technology to our
customers in the field of
automation and drives in
order to help them achieve
greater productivity,
flexibility, better utilization of
resources, and shorter
production times.
Intelligent
infrastructure
Through automation and
digitization we help our
customers to reap the full
potential of urban
infrastructure to increase
efficiency, reduce operation
costs, improve safety &
resiliency, and lower
environmental burdens.
Digitization
We combine our strong engineering and data competences to provide value to our customers,
by making big data smart.

GLOBAL PRESENCE
Close to customers all over the world
10.9
115,000
69
Revenue (in billions of €)2
15% of total worldwide
Employees3
33 % of total worldwide
Key production facilities4
18.8
70,000
76
Employees3
14.4
62,000
74
Employees3
38.7
211,000
139
Employees3
Americas
Germany
Europe, C.I.S.,1 Africa, Middle East
(including Germany)
Asia,
Australia
All figures refer to continuing operations.
1 Commonwealth of Independent States. 2 By customer location. 3 As of September 30, 2014. 4 Fifteen employees or more.

Siemens Bulgaria
We make real what matter for Bulgaria.

137years
1881
1854
1925
1903
1906
1991
1951
Electric lighting
of „Rustonka“
engineering
works (Prague)
Siemens-Schuckertwerke (SSW)
installs a stage lighting system for the
Royal Bulgarian Theatre in Sofia
S&H erects a telephone
exchange for 1.000
subscribers in Sofia,
Bulgaria
The first Siemens regional company was
established in Sofia
The Siemens office is changed
into a wholly-owned subsidiary
The Siemens factories in Bulgaria
are confiscated by the Soviet
government
2007
2013
1998
Siemens EOOD is founded in
Sofia as a subsidiary
company
Siemens reopened its
operations in Bulgaria
The factory in Pravets was
established
2006
Siemens upgrades the country’s
largest water treatment plant,
Bistritsa, which delivers drinking
water for approximately 1.5 million
citizens in Sofia
Competence center for
Fossil Power
Generation was
established
First Siemens activities in Bulgaria: The
British Company Newall & Co.
constructs a telegraph line from Varna
to Balaclava near Sevastopol for which
Siemens & Halske (S&H) delivers the
telegraph devices
Siemens Bulgaria
Then…
1970

Did you know that Siemens has contributed to:
… the first telegraph network in
Bulgaria?
… the development of the tele-
phone network and building of the
telephone exchange in Bulgaria?
.. the delivery of some of the
first trams in Sofia?
… the delivery of one of the first
X-Rays in Bulgaria?
… the construction of one of the
first power plants in the country –
Tsarska Bistrica WPP?
… the first projects for railway
transport electrification in
Bulgaria?

Siemens Bulgaria
…and now
 Siemens Bulgaria is a B2B
company;
The company is currently
organized into 9 divisions;
 It has local offices in Varna, Sliven,
Plovdiv, Pleven;
 Employees (FY 2014): 437;
 Sales (FY 2014) € 49'0 million;
 Production facility located in
Pravets;
 Two globally operating
engineering Competence Centers;
Pleven
Sliven
Varna
Plovdiv
Sofia Pravets

Management
Board
Titus Löw,
CFO
Boriana Manolova,
CEO
Managing Board

Siemens Bulgaria as a trusted partner
Customer orientation is extremely important in
times of globalization and fiercer competition.
Comprehensive service closely aligned with
the customer’s needs guarantees lasting
collaboration on a basis of trust.
The careful and consistent management of
customer relationships creates long-term
opportunities for both sides. These
partnerships profit from the over 135 years that
Siemens has been active in Bulgaria.
Our employees focus consistently on the
customer’s benefit at every stage of our
business, from development to sales and
service. Instead of trying to find customers for
our products, we develop products for our
customers.

Siemens Bulgaria as a technology leader
Technological competence, innovation, quality,
and reliability: Siemens Bulgaria is one of the
leading technology companies in Bulgaria
and is also one of the largest private-sector
employers in the country, with some 500
employees.
By implementing the latest technology
solutions in the fields of infrastructure,
industry, healthcare and energy in Bulgaria,
Siemens makes a major contribution to the
economic and technology development of the
country.
In 2015 Siemens was awarded a Quality
Award by the Confederation of Employers
and Industrialists in Bulgaria.

Siemens Bulgaria as a driver of innovation
Siemens Bulgaria is among the main drivers of
innovations in the country and also plays an
important role in the research and development
activities of the worldwide Siemens group.
The company’s research activities focus on the
areas of energy and building solutions.
Solutions developed in Bulgaria are used in
Siemens projects around the world.
The professionalism and expertise of Bulgarian
engineers receive great recognition within the
company. Two globally operating engineering
Competence Centers in the fields of building
automation and power generation are located in
Bulgaria.

Siemens Bulgaria as a pioneer in sustainability
Sustainability is a buzzword used in many different
contexts. We at Siemens don’t just talk about
sustainability. We’ve made the three areas of
sustainable development – environment, business
and society – the cornerstone of all our activities.
We believe that profitability has to go hand in hand
with compliance with laws and regulations, and a
sense of responsibility toward our employees and the
environment. For this reason, we have established
clear guidelines for employee conduct in these areas.
For Siemens, sustainability means acting
responsibly on behalf of future generations to
achieve economic, environmental and social
progress. As our suppliers play a crucial role in our
sustainability-oriented value chain, Siemens expects
them also to demonstrate a strong commitment to
sustainability.

Our businesses

Siemens Bulgaria
Divisions
Energy
Management
Power
Generation
Services
Building
Technologies
Digital
Factory
Healthcare Financial
Services
Power and
Gas
Mobility Process
Industries
and Drives
9 divisions = 1 Siemens
Separately
managed

Power and Gas
Powerhouse in power generation
Power and Gas division offers a broad
spectrum of products and solutions for the
environmentally compatible and resource-saving
generation of electricity from fossil and
renewable fuels and for the reliable transport of
oil and natural gas. Our customers are utilities,
independent power producers and engineering,
procurement and construction (EPC) companies
as well as businesses in industries such as oil
and gas.
What we offer
• Energy production facilities;
• Environmentally-compatible and resource-
saving solutions for power plants;
• Implementation and services.

Power Generation Services
Reliability and optimal performance
Power Generation Services offers compre-
hensive services for complete power plants,
gas, steam, generators and compressors.
These services utilize advanced plant
diagnostics and systems engineering to
improve efficiency, reduce emissions and
maintain reliability.
What we offer
• Warranty and post-warranty repairs,
inspection activities
• Repairs, replacement and upgrading of
components, remote monitoring and
diagnostics
• Data analysis and design of future trends
• Professional consulting services, design and
calculations, engineering

Energy Management
Partner for efficient energy infrastructure
Energy Management Division provides
utility companies and industries with
facilities and systems for the low-voltage
and distribution power grid level, smart grid
and energy automation solutions, power
supply for industrial plants, and high-voltage
transmission systems.
What we offer
• Facilities and systems for the low-voltage
and distribution power grid level;
• Smart grid and energy automation
solutions;
• Power supply for industrial plants;
• High-voltage transmission systems.

Building Technologies is the trusted partner for safe, energy efficient and environmentally
friendly buildings and infrastructures.
Building Technologies
World leader in building technologies
As a technology partner and product vendor,
we have offerings for fire safety and security
systems, building automation systems, heating,
ventilation, air conditioning and energy
management.
What we offer
• Building Automation (Building Management
System) and HVAC products for control;
• Security systems: Fire Alarm System, Gas
extinguishing, CCTV, Access Control, Intrusion,
Integrated Management Software;
• Return on investment and reduction of energy
consumption;
• Comfort, optimized room climate and
intelligent concepts.

Efficient and integrated transportation of people and goods by rail and road – all products,
solutions and services regarding mobility are handled by the Mobility Division.
Mobility
Transportation solutions for the future
We combine all Siemens businesses in the area
of passenger and freight transportation, including
rail vehicles, rail automation systems, rail
electrification systems, road traffic technology and
IT solutions.
What we offer
• Full range of vehicles for rail traffic: Regional, as
well as intercity and high speed trains, metro cars,
streetcars and light rail, passenger coaches and
locomotives;
• Signal and control technology for rail-based
passenger and freight traffic;
• Electrification solutions for rail and road traffic;
• Maintenance and service of vehicles and
infrastructure.

Measurably increase your productivity and improve your time to market – with innovative,
integrated technology across the entire lifecycle. We support you in continuously improving the
reliability, safety, and efficiency of products, processes and plants.
Process Industries and Drives
Increased productivity, shorter time to market
Process Industries and Drives Division
provides future-proof automation, drive
technology, industrial software, and services
based on best-in-class technology platforms like
Totally Integrated Automation (TIA) or Integrated
Drive Systems (IDS).
What we offer
• Solutions for manufacturing machinery and
cranes;
• Unregulated and regulated drives;
• Industrial communication and instrumentation;
• Industrial Identification;
• Concept of Totally Integrated Process.

The Digital Factory (DF) offers a comprehensive portfolio of hardware, software and technology-
based services in order to support manufacturing companies in enhancing the flexibility and
efficiency of their manufacturing processes and reducing the time to market
Digital Factory
Industry 4.0 partner for manufacturers today and tomorrow
Digital Factory provides a seamlessly
integrated portfolio of leading edge PLM
Software solutions and automation
technologies covering the complete
lifecycle from Product Design
to Production Execution to Services.
What we offer
• Solutions for industrial automation and
drive technology;
• Concept of Totally Integrated
Automation;
• PLM (Product Lifecycle Management).

Siemens Healthcare is a pioneer when it comes to providing medical technologies that help
deliver a better quality of healthcare.
Healthcare
Next-generation medical technology
We’re one of the world’s largest suppliers of
technology for the healthcare industry and a
leader in medical imaging, laboratory diagnostics
and solutions for the healthcare IT. Since October
1, 2014, Healthcare is separately managed within
Siemens. This gives us greater entrepreneurial
freedom to tailor our business processes to the
needs of customers.
What we offer
• Dedicated and multi-purpose medical
equipment: CT, MRI, X-ray equipment;
• Devices for molecular imaging;
• Sevices for management and distribution of
images and data;
• Ultrasound and laboratory diagnostics.

Graphic Engineering Competence Center (GECC)
With its more than 60 experts, the Graphic Engineering
Competence Center provides customers with specific
engineering services for close to 2000 international
projects in 15 counties, including:
• Internal BT subcontractor for solutions and
services projects and special solutions
development;
• Provides customer specific Engineering Services;
• Offers value packages for BAU – from
programming / migration on automation level,
through graphics generation for BMS to on-site
commissioning;
• Offers Engineering Services for Vertical Markets –
Pharma validation / Lab solutions, Hospitalities,
Airports, Office Buildings, etc
• Supports CPS in developing and testing of new
products

PG Center of Competence
Established in 2007, the Competence center for
Fossil Power Generation supports Siemens
worldwide with extended knowledge and
competence in the field of nuclear engineering
processes, including:
• Development of engineering and quality
assurance processes and documentation
• Engineering for application software and
hardware
• Test and installation activities
• Commissioning activities
• Preparation of technical documentation -
specifications, system descriptions, reports
• Support in development of tools and systems

Biometric Passports unit
As part of Siemens’ corporate structure, the
Biometric Passports unit is executing
successful business as of 2009, including:
• Special Integrated Solutions
Development
• Network&System and PKI Design;
• Implementation of information security,
biometric, authentication and
assessment of the access & intrusion
systems;
• Development and Integration of
Enterprise Solutions;
• Preparation, Review and Assessment
of Electrical and Mechanical HW
Solutions
• Preparation of tender, technical&offers
documents

Pravets Production Facility
The Siemens factory in Pravets produces
measuring equipment for high voltage products.
The components are sent to France and Germany
to be fitted into the final product - high voltage
transformers. In 2014 its capacity was expanded
with 2 new production lines.
The factory is among the largest employers in
Pravets region. The facility opened its doors in 2006
with a team of 50.The number of employees has
increased more than 5 times since then. It currently
employs 270 people approximately.
In 2013 the factory was ranked first in the audit
category "Environment, health and safety" among
all 36 Energy Transmission High-voltage products
factories of Siemens worldwide.
• Lean, SPS implementation (more than 16%
of staff trained)
• ISO 9001, ISO 14001, OHAS 18001
• E T HP – EHS Award 2013
• EM HP – Best practice award for JAP
(Junior Audit System)

Corporate Social Responsibility

Social responsibility
Responsible
• Siemens is committed to provide long-term benefits to the society through
corporate citizenship activities. Following its CSR strategy, the company is actively
taking part in the public life and supporting many important social activities and
campaigns in Bulgaria.
Future-
oriented
• Future-oriented education is a social goal that we are committed to as a good
corporate citizen. Our aim is to maintain a continuous dialogue with young people
and to identify and foster talents from an early age on. We support educational
and research activities particularly in natural sciences and engineering.
Green
• We want to make an effective contribution towards protecting the environment,
particularly through our core competencies, and raise environmental awareness
among younger generations.

Social responsibility
Education and
Science
Charity
Environ-
ment
Siemens Bulgaria focuses its CSR strategy on 3 major pillars:

As part of it CSR strategy Siemens has established
a long-term collaboration with the Technical
University - Sofia, TU “Angel Kanchev” in Ruse, the
University “Prof. Asen Zlatarov” in Burgas as well
as the Technical University in Varna.
In line with the comprehensive corporate
environmental protection policy, in 2013 Siemens
Bulgaria launched its own “Green office – clean
nature” program aimed to encourage employees to
adopt some "green" patterns of behavior with a
focus on the separate waste collection.
Siemens Bulgaria also encourages its employees to
act socially responsible and volunteer. For
Christmas employees make personal donations
such as clothes, furniture or food for socially
disadvantaged children from different child care
institutions.
CSR projects

Role model in compliance and transparency
Siemens is committed to setting benchmarks
in terms of compliance and transparency. The
compliance system that we implemented in
record time has proven to be highly effective.
Today, Siemens is an industry leader in
matters of compliance.
Benefits and grants of any kind are reviewed
on a company-wide basis and approved in a
transparent and comprehensible way based
on clear and uniform compliance guidelines.
In 2015 Siemens Bulgaria launched a major
Conflict of Interest campaign, requiring all
employees to explicitly state the presence or
absence of a potential or actual conflict of
interest in their professional activities.

Attractive and responsible employer
With continuous training measures, Siemens invests in
the future readiness of the company and its employees
on an ongoing basis. Internal education & trainings
provide employees the opportunity to constantly improve
their professional skills and knowledge.
Social benefits like corporate kindergarten, activities
supporting work-life balance (relaxation corner), and
many others make Siemens a very desirable employer.
In independent rankings of the popularity of potential
employers, Siemens Bulgaria consistently earns very
good scores. This is also reflected in a low fluctuation
rate. Siemens Bulgaria won a prize at the Forbes
Business Awards 2013. The company took 2nd place in
the Development of the Human Resources category.

Health management and work safety
The mental and physical health of all employees is
an important issue for Siemens Bulgaria. The
company strives to promote and protect the
sustained health, abilities, and motivation of its
employees.
Siemens Bulgaria has implemented several
initiatives, including a weekly 15-minute relaxing
massage, Pilates classes, a relaxation room,
lectures on ergonomics in the workplace, activities
to promote quitting smoking, healthy eating and
more.
Attractive campaigns and initiatives such as
“Healthier very day” aim to encourage employees
to adopt a healthier lifestyle.

Contacts
Rumyana Parusheva
Head of Communications
Phone +359 (2) 8115 374
E-mail: rumyana.parusheva@siemens.com
Ralitsa Krasteva
Communications expert
Phone: +359 (2) 8115 435
E-mail: ralitsa.krasteva@siemens.com
Konstantin Planinski
Communications expert
Phone: +359 (2) 8115 123
Phone: konstantin.planinski@siemens.com
Corporate Communications
Siemens Bulgaria
2, Kukush str., 1309 Sofia
Internet: www.siemens.bg
E-mail: press.bg@siemens.com

Siemens_BG_presentation_2015

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