Siemens company quarterly review

1. Siemens company
concepts and messages
Overview slides | March 2017
siemens.comRestricted © Siemens AG 2016

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Siemens company concepts and messages –
speaking with one voice
“We will significantly reduce complexity, we will simplify our messages, and
we will speak a clear language. This is critical if we want our voice to be
better heard, especially in the digital age.
Here I ask for your support, no matter where you work for Siemens and no
matter what your job is.”
Joe Kaeser
President and Chief Executive Officer of Siemens AG

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Strategy program
Clear and consistent company concepts and messages
Brand
Claim
Mission
Seven goals / intents
Enablers
“Always act as if
it were your own
company”
Ownership
Culture
1. Live lean governance and drive continuous optimization
2. Sharpen our business focus in electrification, automation,
and digitalization
3. Grow our company value
4. Get closer to our customers and markets
5. Foster an intimate and trusting partnership with our customers
6. Unleash the full potential of our people
7. Ignite pride and passion for Siemens, through a new mindset
and equity ownership
a. Operating Model
b. Sustainability at Siemens
(including Business to Society, Zero Harm, Corporate Citizenship)
c. Brand and Business Impact Program (BBIP),
including employer branding
Vision 2020

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Our brand claim Ingenuity for life expresses
what drives us and what we promise

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Our mission defines our aspiration and
how we see ourselves as a company

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Our strategy program Vision 2020 describes the path we are taking
to fulfill our aspiration every day
Optimization
Foster ownership culture and leadership based on common values
2015 2016 2017 2018 2019 2020
Value
Scale up
Strategic
direction
Accelerated growth
and outperformance
Operational
consolidation
Drive performance
Strengthen core

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Vision 2020 –
Our business focus in electrification, automation and digitalization
Market development (illustrative)
Global trends
Digital
transformation
Globalization
Urbanization
Demographic
change
Climate change
Efficient use
of energy
Power
transmission,
power distribution
and smart grids
Power
generation
Efficient healthcare
delivery
2014 Medium-term – 2020
Electrification +1–2%
Automation
Digitalization
+3–4%
~+8%
Market CAGR FY17-20

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Vision 2020 –
Clear intents for our seven overarching goals
Implement stringent company gover-
nance with effective support functions
Foster
Ownership Culture
Be an employer
of choice
Expand global
management
Strengthen
portfolio
Be a partner of choice
for our customers
Execute financial
target system
1
2
3
4
5
6
7
GOAL
Live lean governance and
drive continuous optimization
Ignite pride and passion for Siemens,
through a new mindset and equity ownership
Unleash the full potential
of our people
Get closer to our customers
and markets
Sharpen our business focus in
electrification, automation, and digitalization
Foster an intimate and trusting partnership
with our customers
Grow our company value
INTENT
1
€1bn cost savings by FY 2017 achieved
Continued productivity of 3-5%
≥ 50% increase in number
of employee shareholders
> 75% approval rating in leadership
and diversity in SGES
> 30% of Division and BU management
outside Germany
≥ 20% improvement in Net Promoter Score
15-20% ROCE
Tap growth fields
KPI
Growth > most relevant competitors
> 8% margin in underperforming businesses

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Vision 2020 –
Enablers to achieve our goals
a. Operating Model
Our Operating Model aims to adapt the company’s operational capabilities to
quickly and flexibly act in our continually changing business environment.
It bundles several very important functions of Siemens into five work streams.
b. Sustainability at Siemens
including Business to Society, Zero Harm, and Corporate Citizenship
We have a clear commitment to think and act in the interest of future
generations, balancing people, planet and profit.
c. Brand and Business Impact Program (BBIP)
including employer branding – our positioning as an attractive employer
The BBIP is our program to bring the sharpened Siemens brand positioning to
live – internally and externally. Thus, it goes far beyond a usual marketing
campaign.
Strategy program
Seven goals / intents
Enablers
Vision 2020

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Our Ownership Culture –
The foundation and engine for change
Ownership
Culture
Leadership
• Be bold, decisive and courageous
• Siemens matters
• Motivate and engage
Values – our foundation
• Responsible
• Excellent
• Innovative
People orientation
• Empowerment and trust
• Honesty, openness and
collaboration
Equity
Supports a sense of long-term-,
output- and profit-orientation.
Behaviors
• Respect
• Focus
• Initiative and execution

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Further information and contact
Further information
− Intranet page “About us”
− One Pager Company
concepts and messages
− FAQ Company concepts
and messages
− Strategy overview
− Message Cockpit page
Contact
Vision 2020 project team
vision2020@siemens.com