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#FlipMyFunnel Austin - Joe Chernov - ABM Content Marketing "On The Go"

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#FlipMyFunnel
#FlipMyFunnel

Joe Chernov, VP of Marketing at InsightSquared, recently presented “ABM Content Marketing "On The Go"” at the #FlipMyFunnel Austin.

1 of 40
Instant observations
@jchernov
@jchernov
@jchernov
@jchernov
Why ABM, why now
Content … it’s been around forever
… just like ABM
@jchernov
Difference = Cost + Scale =
Inbound is a tail strategy @jchernov
Outbound is just chasing the dragon
@jchernov
Grossly Oversimplified Visuals to Follow Trigger Warning
@jchernov
@jchernov
What we’re doing
@jchernov
@jchernov
@jchernov
The first letter in data is anecdote @jchernov
What we’re measuring
Metric 1: MQA Volume
Metric 2: Pipeline from MQA Cohort
Metric 3: Win Rate from MQA Cohort
MQA v. Warm v. Cold: Win Rate & Sales Cycle

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Editor's Notes

  1. To change image, drop in a new image on this slide and reorder it to be underneath the blue (if desired), and also underneath the logo and title. I couldn’t find a good way to make this into a Master slide, so if anyone has any suggestions feel free to improve this setup!