The future of grocery retailing, dark stores are traditional retail stores or supermarkets that have been transformed into e commerce warehouses or local fulfillment or distribution centers.

1. Case Study:
Big Basket Dark Stores

2. Your Retail
Coach
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3. TABLE OF CONTENTS
Introduction
01
Advantages
of dark stores
02
Conclusion
05
Look into
Future
04
Big Basket
03
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4. Introduction
01
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5. ● The future of grocery retailing, dark stores are
traditional retail stores or supermarkets that have
been transformed into e commerce warehouses or
local fulfillment or distribution centers
● Dark stores are currently in vogue in grocery,
apparel, footwear, consumer durables, and home
goods retailing globally
● These D2C (Direct-to-Consumer) entities provide a
hassle-free shopping experience to the discerning
customer through a dark store online ordering
process, same-day on-demand deliveries, and in-
store and location pickups.
Dark Stores
Meaning
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6. Functionality
Details
● These stores are not open to end
consumer
● Buyer can browse through these
dark stores with the help electronic
media & mobile friendly application
● They offer a near real-time view of
the product shelves.
● He can then make a web-based
purchase through these digital
shopping platforms
● The purchased products promptly
home delivered or collected by
the buyer from a pre-chosen
location.
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7. A dark store set up is generally near
demand-centric populated
neighborhoods or areas.
For retail segments like apparel,
footwear, and durables, they could
be even be located on the city
outskirts.
The dark stores concept consists of
the setting up of mid-size local
warehouses for storing, sorting, and
managing orders, facilitating quick
and cost-effective picking and
easier automation.
Dark Store Setup
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8. Advantages Of Dark Stores
02
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9. Closer to customers,
easily catering to
larger areas
Higher product stock variety
and availability
Reduced operational costs
Efficient customer
service
Advantages Of
Dark Stores
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10. Big Basket
03
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11. • One of India’s leading online grocery hypermarkets
• Big Basket was founded in 2011 by Hari Menon, V S
Sudhakar, Vipul Parekh, V S Ramesh, and Abhinay
Choudhari and is headquartered in Bangalore
• Valued at $1.8 billion as of 2020, the company
currently operates in 30 Indian Cities.
• It has more than 20,000 products and 1,000 brands
in its online catalogue.
Big Basket : An Introduction
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12. Big Basket Rejigged
Business Model
For end consumers, Big Basket is essentially a delivery platform,
while from the business perspective, the company covers
everything:
• Procurement
• Supply chain Management
• Logistics
• Consumer service
Big Basket Dark Stores thus essentially follows a hybrid model
combining:
• Inventory led wholesale approach
• Hyper-local procurement strategy
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13. Big Basket Dark Stores
Concept
• The dark store model was initially conceptualized by Big
Basket back in 2015.
• They use this model by which they provide express delivery
option to their customers.
• These warehouses would also help them to make a foray into
the smaller towns.
• 10 such warehouses in each metro city in its network, and one
each in 50 smaller towns.
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14. Big Basket’s Dark Stores
India Delivery Framework
The online fulfillment centre or dark stores business model has
allowed Big Basket to deliver in three formats:
• Express’ delivery in 90 minutes
• Normal (same day or next day) delivery
• Irrespective of number or size is delivered in a maximum
time of three hours after placing the order
The Express delivery model makes use of smaller dark stores,
with the orders catering to items like milk, fresh fruits, and
vegetables
In the normal order delivery model, all the stock-keeping units
(SKUs) are available
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15. BB Daily, BB Instant &
BB Beauty Store
Since the middle of 2018 or so, Big Basket has also launched three
new businesses:
• BB Daily
• BB Instant
• Beauty Store.
In BB Daily, buyers can subscribe for essential groceries like milk,
fruits, and vegetables, bread, dairy, eggs, breakfast cereals, etc.
BB Instant uses Big Basket’s unmanned vending machines to
target corporate offices, tech parks, and apartment buildings in
Tier I cities. Both Daily.
Beauty Store is available on the Big Basket main app and consists
of exclusive personal, skincare, and beauty products.
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16. Look into Future
04
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17. ● With more than 10 million customers, Big Basket turned profitable
during the nationwide COVID-19 lockdown in 2020, expecting to
nearly double its revenues to $1 billion in the financial year
ending March 2021.
● Despite cut-throat competition from arch-rivals Amazon, Grofers,
and Flipkart, along with countless other local digital
supermarkets, Big Basket continues to maintain its leadership
position in the dark stores India landscape, being a part of the
exclusive unicorn club.
● The company had around 2,000 SKUs for in-house brands in 2020,
which it expects to increase to 2,500 by the end of FY21, as it
builds robust storage, cleaning, and packaging capacities for its
private label products.
The future looks
promising
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18. Conclusion
05
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19. Conclusion
• Dark stores helps you in speedy deliveries, which is the most
important factor in this industry to compete.
• Dark stores have bright future.
• Whole world is pivoting towards dark stores rapidly.
• They help startups in assets lite model.
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20. FOR MORE DETAILS:-
To know more about " Big Basket Dark Store Strategy ", visit:
▪ https://www.yourretailcoach.in/case-study-big-basket-dark-stores/
▪ For India & South Asia: https://www.yourretailcoach.in/
▪ For Dubai & Middle East: https://www.yourretailcoach.ae/
▪ For Africa: https://www.yourretailcoach.africa/
▪ Business Process Xperts: https://www.businessprocessxperts.com/
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