HP Communications and Media | Solutions IoT Platform

HP Communications and Media
Solutions IoT Platform
Creating New Value for CSPs to Capitalize on the Internet of Things
Norberto Enomoto
SOA | Integration | IoT Architect
norberto.enomoto@hp.com

© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.2
Today’s Agenda
• The Market Opportunity
• HP Communications and Media
Solutions (CMS) Internet of Things
(IoT) Platform
• How to go against IoT Security vulnerabilities?
• IoT launch @MWC 2015– why HP?

CSP Challenges
The proliferation of connections between devices is enabling new opportunities for CSPs but has also
created new pressures for them to compete in and build for a new market reality
Competition from OTT
players means new growth
opportunities through new
business models
Big Data insights provide
more meaningful
engagement with customers
and provide new revenue
opportunities for business
partners
Get ahead of downward
pressure on OPEX to control
the bottom line
Power new experiences
and devices that transform
the way people interact
Launch New
Revenue Streams
Enhance Customer
Experiences
Optimize Investments
and Operations
Connect Humans
in New Ways

Machine to machine? Internet of things?
Connected devices are changing business processes and peoples’ lives
M2M connections
continue to grow at a
strong pace:
•1.36B connections (2012)
• 21% YoY in 2013 from 2012.
• 2012-2017 CAGR of 25%.
Pumps Air quality
Driver
behaviour
Air con
Product
electronics &
entertainment
Vehicle leasing
Product
delivery
Digital
signage
Telecom
infrastructure
Asset
tracking
Roadside
equipment
Water
distribution
Fire &
emergency
Noise
Security
Traffic lights
Electricity
switch
Lighting
Vibration
Access control
Source: Infonetics Research - M2M
Connections and Services by Vertical Annual
Worldwide and Regional Market Size and
Forecasts 23rd Sept 2013

In all regions, Automotive and Energy driving the growth
IoT Service revenue to double by 2017
Value of M2M Service Revenue to double from
$15B in 2012 to $31B in 2017 (CAGR of 16%)
M2M via WAN Wireless connections are
forecasted to triple from $190m to $545m by
2017
Majority of connections via personal area network
(PAN) such as WiFi, Bluetooth, Z-Wave and
Zigbee
Source: Infonetics Research - M2M Connections and Services by Vertical Annual Worldwide and Regional Market Size and Forecasts 23rd Sept 2013
Automotive/Transport/logistics delivering 34%
and Energy/Smart Metering delivering 9% of
total
Energy is leading as an adjacency to
SmartHome/Building.
Other verticals are fragmented

IoT Value Chain – where the value is
System
integrator
Service enabler
(Platform, apps)
Network
operator
Smart object
(Vending machine,
car, camera, meter,
etc.)
Module
(SIM, sensor,
transponder, etc.)
M2M vertical
app
service
provider
IP creation, vertical integration,
partnerships, B2B offerings
Integration
and certification
End
customer
Applications will continue to be where most of the money is.
• Connectivity represents approx 15% of the TCO
• Hardware is typically 10%
• In 2014 - up to 70% of the spending will come from Software and Applications
•SW & App create the value for user
•They transform “data” into actionable information
Monetization of Big Data will drive value creation from IoT
Source: IDC Predictions: European IoT in 2014
5-10% 15% 30-40% 15-20% 10-20%
Source: M2M World Congress
2012

Opportunities for CSPs
Create new revenue streams from multi-protocol data acquisition, analytics data
and intelligence that comes from interconnected things to create new offerings,
improve the customer experience and serve new industry sectors
Consumers
Securely access connected
objects through applications to
enhance automation and controls
Industries
Leverage connected objects to
optimize current service and
develop new ones
Municipalities
Enable smart services through
updated infrastructure

Introducing the HP IoT Platform
Problems it solves for CSPs
• Drive data monetization to applications
• Address several different IoT industry verticals with
same platform
• Generate new revenue streams using the
explosion of IoT
devices
• Flexible business models limit risk and investment
• Reduce infrastructure costs while isolating
IoT Traffic from traditional voice/data network
• Ensure IoT data control and monetization
• Enhance brand relevance with a consistent, secure
experience and offer additional services
• Balance costs and scale for device attachment
Benefits
New revenue streams
Create new service offerings for consumers,
industries and municipalities
Faster time-to-value
Accelerated deployment of HP’s partners devices
applications for selected vertical offerings
Lower Total Cost of Ownership (TCO)
Launch new services with limited investment;
flexibility of HP options, including cloud-based
offerings, mitigates risk
Data Monetization thru Vertical Applications

HP CMS IoT Platform for CSPs
CSP network (fixed / mobile)
Private network (RF,
WiFi…)
Network Interworking Proxy
Device & Service
Management
Enterprise Specific Applications/Use Cases
Data Acquisition and Verification
Data Analytics
Data Service Cloud
IoT Devices and Connected Objects
IoTGateways
HP’s IoT Platform enables
CSPs and their customers to
build for and capture new
value from the proliferation of
connected devices

HP CMS IoT Platform
HP has the portfolio’s breadth and expertise to deliver unique value to
CSPs and help them reach their business goals in a safe and secure
environmentFully Integrated
Solution
End-to-end lifecycle
Management
• A true end-to-end solution CSPs can simultaneously manage heterogeneous sets of millions of IoT
sensors and operate vertical applications securely from the cloud
Innovation &
Expertise
• Combines HP’s expertise in high volume data management, processing and analysis in CSP environments
• HP creates and delivers solutions from Cloud storage to devices
• As both a platform provider and a systems integrator, HP is developing an ecosystem of partners to address a variety
of customer use cases
Secure
Environment
• HP world class security built directly into the foundation of the platform, enabling CSPs to assure its customers that
data is safe and secure
• End-to-end protection of the data from the moment it’s created throughout its entire life cycle to proactively protect
against threats
Standardized
• M2M standardization creates flexibility and scale into the platform
• Device vendor independent and connectivity agnostic
• Best-in-class low TCO and high scalability
• Brings together the three critical elements of IoT- Connectivity, Devices, and Applications

HP IoT solution supports
Carrier & Comms
Integration
MVNO and In-house MVNO
• Jasper Compliance
• eUICC Mgt
Sensor
Management
Versatile
• Built in Network Interworking Proxy
(NIP)
• Protocol factory
• oneM2M compliance
Operations
Environment
Multi-tenancy
Hierarchical account management,
secured multi-data model
Cloud
Public, Private, Hybrid environments
HP IoT solution enables
Application
Development
Application Development
• Application studio
• Sensor Data processing,
enrichment, brokering
• Alarm and event management
• Device management
Application
Management
Versatile
• Market Place Portal
• API Mgt, PRM
Scalability Scalability
Extensive market footprint for millions of
sensors collected into databases and
analyzed
HP IoT Solution Capabilities
The most scalable and versatile IoT platform for Data Monetization to
applications

HP CMS IoT Platform Architecture
CSP network (fixed / mobile)Private network (RF,
WiFi…)
Device & Service
Management
Enterprise Specific Applications/Use Cases
Data Acquisition and
Verification
Data Analytics
Data Service Cloud
IoT Devices and Connected Objects
IoTGateways
Device and Service
Management
• Single Platform: Integrated
architecture to both manage
and connect sensors
OSS, BSS
• Adapted to the technical and
business requirements of
IoT
Data Acquisition and
Verification
• Separates data traffic
• Secured multi-tenant cloud
environment
Data Service Cloud
• Advanced data built from sensor
data, enriched from contextual
information
• Partner-oriented layer for securely
managing data privacy, exposure,
settlement
Data Analytics
• Enables discovery of meaningful
patterns in data collected from sensors
Integrated platform brings IoT management and analytics under one roof in a
standardized but flexible architecture
Network Infrastructure Proxy
• oneM2M compliant component
supports IoT standards protocols
and gateways enablement

Where HP can help CSPs
IOT: a fragmented, but consolidating value
chain
System
integrator
Service enabler
(Platform, apps)
Network
operator
Smart object
(Vending machine,
car, camera, meter,
etc.)
Module
(SIM, sensor,
transponder, etc.)
M2M vertical
app
service
provider
IP creation, vertical integration,
partnerships, B2B offerings
Integration
and certification
End
customer
HP CMS HP ESHP ES

HP IoT Platform Vertical Targets
Smart
transportation
Smart premises
Smart utility
Fleet
management
Traffic
control
Vehicle
charging
Factory of
the future
Apartment
automation
Smart home
Intelligent
appliances
Smart
metering
Water & wastewater
treatment
Water & gas pipeline
automation
General
modernization
Small-scale
generation
Distribution &
transmission
automation
Electric vehicle
management
Data
Cloud
Data Acquisition
and Analytics
Security Ubiquitous
Connectivity
A

Federating multiple Gateways, sensors and applications
HP IoT Platform At-a-Glance
Home Energy Mgt (based
on HP Labs Phoenix)
Metering aaS
Street lighting Mgt
Connected Home/Building
(simulated appliances)
Connected Street lights
3G/4G
Long Range
ZigBee
HP IoT Platform
Street lamp
(Wireless Mesh
Transceiver)
Apps
Smart
Environments
GWs

Vertical Solutions
• HP Energy Management Pack:
• The first vertical application for the HP IoT Platform
• Empowers telecommunications and utilities companies to securely provide home automation and energy control
to consumers, industries, and municipalities
• Creates secure, end-to-end functionality for energy automation and control
• Federate and streamline a variety of Smart Environments with multiple gateways and protocols, energy related
sensors, and applications
HP is creating targeted applications designed to quickly and easily accelerate growth in key IoT
sectors

Discovered, added, suspended,
managed, monitored, read,
interoperable, secured, billed
Control, monitor,
activate
Gateways
Sensors /
Devices
3rd
Parties
Connectivity & tariff
management, device/sensors
management
SIMs
Energy Management
Energy Management Pack Architecture
End
Users
Engaged, enabled, authorized,
billed, integrated
Energy
ManagementHome Control Load Control
Device & Service
Management
Data Processing
Data Service
Cloud
DLMS/CosemZigBee, ZWave Non oneM2M
Empower Telco and Utilities to securely provide home automation and energy control to
consumers, industries and municipalities

Energy Management Pack Use Cases
In the House/Building
Metering
• Home equipped with Smart Meters,
enabling prepaid energy, dynamic
update of tariffs (from the grid), real time
consumption measurement (to the grid)
− Sell to Telcos for Metering aaS
Home Automation
• Actuation/Monitoring /optimizing energy
consumption of connected appliances
based on presence, tariffs from the meter,
temperature/light conditions
− Sell through Telcos or Direct to ESCOs/
Facility Managers
Outside the House/Building
Public lighting
• Remote management of public lights
based on the profiles, emergency
requests, weather conditions
− Sell through Telcos or Direct
to ESCOs/Municipalities
Smart City Services
• Develop capillarity for Smart City
Services using Lamp as Smart
Connectivity relay to sensors
− Sell through Telcos or Direct
to ESCOs/Municipalities

How to go against IoT Security
vulnerabilities?

HP Fortify IoT 2015 report results
of home security systems tested were VULNERABLE to account harve100%
Account Harvesting
• Unrestricted account enumeration
• Weak password policy
• Lack of account lockout
mechanism

Fortify on Demand is leading the conversation
Internet of Things (IoT) Security
• Started and leads the OWASP Internet of
Things Top 10 Project
• Conducted a comprehensive analysis of the
top 10 Internet of Things devices on the market
• Found extensive vulnerabilities across multiple
attack surface areas
• Initial Report available under Resources at
hp.com/go/fortifyondemand
• Continues the research - follow-up study on
Home Security devices released 2/10/15

Lead by Fortify on Demand team members
The OWASP Internet of Things Top 10 Project
• Started in 2014, lead by three
members of the Fortify on Demand
research team
• Describes the various surface areas
and problems seen with Internet of
Things devices, such as:
authentication, software updates,
lack of encryption, insecure clients,
etc.
• Was used as the testing
methodology for our upcoming IoT
Security Research Report

The announcement @MWC
Last week – Feb, 16th
http://digital.turn-page.com/i/461944
Yesterday – Feb, 25th
Outreach in progress
 RCR Wireless https://www.rcrwireless.com/20150225/carriers/hp-helps-network-operators-
monetize-iot
 Computer World http://www.computerworld.com/article/2889254/hp-preps-iot-wares-to-tame-energy-beasts-like-runaway-air-conditioners.html
 Light Reading http://www.lightreading.com/iot/hp-gives-carriers-iot-management-smarts/d/d-
id/713993
 PC World http://www.pcworld.com/article/2889232/hp-preps-iot-wares-to-tame-energy-beasts-like-runaway-air-
conditioners.html
HP Blogs
@MWC onsite
Exec Roundtable - S.Gillai & D.Sliter
Mar, 3rd - Launch New Revenue Streams
IoT Launch Forum – C.Hansen &
J.Seara
Mar, 2nd and Mar, 5th - 45’ -1:many
briefings
IoT Demo - Street lighting and home
energy management scenarios
Mar, 2nd to March 5th – PY.Descombes &
P.Shetty
Analysts briefings
 IDC, Milan Kahal (Mar, 3rd)
 Creative Intellect UK, Bola Rotibi (Mar, 3rd)
 Machina Research, Jim Morrish (Mar, 3rd)
 Lewis Insight, Chris Lewis (Mar, 4th)
 Compass Intelligence, Aimie Perez (Mar,
4th)
 Ovum, Richard Absolom (Mar, 4th)
HP Telestration
Mar, 2nd
HP Internet of Things (IoT) Platform and Energy Management pack
http://www8
.hp.com/us/
en/hp-
news/press
-
release.htm
l?id=19191
10#.VO8V0
_mG-ji

Why HP?
• HP’s IoT platform for CSPs is the first solution to bring together the three
critical elements of IoT -- Connectivity, Devices and Applications --
allowing CSPs to remotely manage millions of devices on the same
cloud platform
• HP is applying M2M standardization (oneM2M) to create flexibility and
scale into the platform and enable future growth and application
• HP has the breadth and expertise to deliver unique value to CSPs and
help them reach their business goals

Horizontal
Hardware and
Software
Media &
Entertainment
Applications & Cloud
Enablement
Operations
Support
Systems
Actionable Customer
Intelligence-BSS
• Mobility Management
• Telco Big Data &
Analytics
• Mediation, Policy &
Charging
• Cloud Services
Enablement
• API Management
• Internet of Things
• Device & SIM
Management
• Network Applications
• Assurance
• Fulfillment
• NFV Management
• Content Delivery
• Content
Management
• Audience
Engagement
Solution
Lifecycle
Services
• Solutions Consulting
Services
• Outsourcing and
Managed Services
• Implementation
Services
• Solution Management
Services
HAVEn Vertica
Converged
Infrastructure
IT Performance
Management Suite
Autonomy IDOL
HP ES CMS Industry Portfolio
Network Function Virtualization Internet of Things Big Data

HP Communications and Media | Solutions IoT Platform

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