This document discusses making webGIS more usable for organizational users rather than just GIS specialists. It argues that webGIS applications should be tailored to specific work processes rather than offering general GIS tools. This allows non-technical users to complete their regular tasks through the webGIS interface without training. The document also describes how organizations can manage multiple purpose-built webGIS applications through a centralized system that connects various technologies, databases, and security protocols to serve different user groups.