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Five steps to creating the schedule you want idea 2018
- 1. P R E S E N T E D B Y ©2018IDEAHealth&FitnessAssociation.AllRightsReserved. #ideapti 5 Steps to Creating the Schedule You Want Brett Klika CSCS
- 2. © 2018 IDEA Health & Fitness Association. All Rights Reserved. Today • Dig deep personally to determine what it is you want out of your career. • Understand PT demographics to identify areas of opportunity in personal training demographic based on typical schedule. • Create a personal plan to match your personal interests and scheduling desires with the right clientele.
- 3. © 2018 IDEA Health & Fitness Association. All Rights Reserved. CREATING CHANGE What do you want? (Tangible, definable) Why do you want it? (Values, beliefs, needs) How are you going to attain it? (Action, rituals, habits) WHAT HAPPENS IF YOU DON’T?
- 4. © 2018 IDEA Health & Fitness Association. All Rights Reserved. Personal Training TIME FREEDOM?
- 5. © 2018 IDEA Health & Fitness Association. All Rights Reserved. WHAT IS YOUR IDEAL SCHEDULE? • For now, assume you still work “X” hours per week. • You still have the “non negotiables” (Kids, other commitments) • Think outside of your day to day. What would be ideal? • Who would you want to work with? • What would you do with more control over your time? What would this do for you personally or professionally? • From the time you wake up to the time you go to bed, what would your schedule be? WHAT DO YOU WANT
- 6. © 2018 IDEA Health & Fitness Association. All Rights Reserved. Why Is This Important to You? What are 3-5 of your most important individual values and beliefs? How do these integrate into your career as a fitness professional? With more control over your time, how could you more fully fulfill these values and beliefs as a fitness professional? Is your current schedule creating a misalignment between your time and energy allocation and your values and beliefs associated with your career goals? • Which allocations of time/energy create the greatest misalignment?
- 7. © 2018 IDEA Health & Fitness Association. All Rights Reserved. How Are You Going to Create Your Ideal Schedule? • Consider your ideal schedule • Consider personal training demographics • Establish yourself as an expert to that demographic by solving their most common health related problems • Continually create unmatched value
- 8. © 2018 IDEA Health & Fitness Association. All Rights Reserved. Personal Training Demographics (Weekdays) • 5-7 AM Professionals • 8-10 AM SAH Moms/SAH Dads/Retirees/Seasonal Professional Athletes • 11-12 Seasonal Professional Athletes/SAH Moms/SAH Dads/Retirees • 12-1 Professionals on lunch break • 1-2 ??? • 2-3??? • 3-4 Kids • 4-8 Kids/Professionals,
- 9. © 2018 IDEA Health & Fitness Association. All Rights Reserved. Personal Training Demographics (Weekends) Saturday • 7-10 Moms/Dads/Traveling professionals/Kids Sunday • 8-10 Traveling professionals
- 10. © 2018 IDEA Health & Fitness Association. All Rights Reserved. Common Desires, Fears, Challenges • Professionals with Families • Single Professionals • Traveling Professionals • SAH Moms/Dads • Seasonal Professional Athletes • Retirees • Kids
- 11. © 2018 IDEA Health & Fitness Association. All Rights Reserved. Who Can You Best Serve? • Based on your personal and professional experience, education, and story, for which demographic are you the most qualified, interested, and passionate about helping? • How does this match with your ideal schedule?
- 12. © 2018 IDEA Health & Fitness Association. All Rights Reserved. It Does! Become an expert at providing solutions to their most common challenges. • Millions have the same challenges. • Create groups, charge premium rates. Share your solutions • Specialized training education or certification • Social media (fan page, post daily) • Written (1 page, simple, bulleted, concise information) • Online (website, app, digital program, etc.) • Spoken (live events, soundbites)
- 13. © 2018 IDEA Health & Fitness Association. All Rights Reserved.
- 14. © 2018 IDEA Health & Fitness Association. All Rights Reserved. It Doesn’t Consider specializing in a different demographic Other options • Online training • Create products • Seasonal specialization (Ski/Golf/Tennis/Etc.)
- 15. © 2018 IDEA Health & Fitness Association. All Rights Reserved. Summary 1. What do you want? 2. Why do you want it? 3. How are you going to make it happen? 4. Who exactly are you going to serve? 5. How are you going to become an expert to this demographic? 6. How are you going to repeatedly create value? 7. How are you going to scale?
- 16. © 2018 IDEA Health & Fitness Association. All Rights Reserved. Action What do you need to do to begin creating your perfect schedule? List 5 solutions you have to the most common problems your demographic faces. List 5 ways you can deliver these solutions Which one of these solutions will you be creating by next Friday? • When are you going to create this? What/who is going to keep you accountable?
- 17. © 2018 IDEA Health & Fitness Association. All Rights Reserved. Resources • Expert Secrets- Russel Brunson • Anything by Seth Godin • www.Ryanlee.com • www.upwork.com (graphics, video editing, web, etc.) • Www.fiver.com (one-off quick projects) • www.buzzsumo.com (most popular social media pieces on different topics) • www.webmd.com (shareable research) • www.googlescholar.com (shareable research)
- 18. © 2018 IDEA Health & Fitness Association. All Rights Reserved. I do not fear a man who knows 10,000 different kicks. I am afraid of the man who has done 1 kick 10,000 times. -Bruce Lee
- 19. © 2018 IDEA Health & Fitness Association. All Rights Reserved. What happens if you are unable to create change?
- 20. © 2018 IDEA Health & Fitness Association. All Rights Reserved. Thank You!! Brett Klika SPIDERFit Kids www.spiderfitkids.com Follow SPIDERfit Kids on Facebook!