The document discusses the use of social media by governments and businesses. It notes that President Obama's administration uses social media like Facebook, YouTube, and Twitter to promote transparency and communication. It also states that social media allows governments to expand service delivery in a cost effective way. Furthermore, the document highlights that most businesses now use social media as it has become a critical part of business strategy. Specifically, 80% of businesses use social media platforms like LinkedIn to recruit and research potential candidates. The document concludes by noting that competitors are using sophisticated social media strategies to communicate with businesses.

1. 1. President Obama’s administration is using
social media to promote transparency &
communication
www.opendol.ideascale.com/
www.Facebook.com/Departmentoflabor
www.youtube.com/usdepartmentoflabor
www.twitter.com/usdol
www.Data.gov
www.recovery.gov
www.dol.gov/recovery
2. It expands our service delivery options in a
tough fiscal environment
Sandra Hastings Hastings.Sandra@gmail.com 1

2. 3. Social media is no longer a trend, it’s a critical
strategic business mandate
80% of all businesses use social media
75% Use LinkedIn to check
66% backgrounds to recruit
Use LinkedIn
4. Our business customers are online…we must
respond to remain competitive
Sandra Hastings Hastings.Sandra@gmail.com 2

3. % of Social Media Tactics Used by
Responde Small Businesses (December
nts
75% 2009) a company page on a
Have
social networking site (e.g.,
69% Facebook) updates and articles
Post status
on social media site (e.g.,
57% LinkedIn) networks through
Build their
sites like LinkedIn
54% Monitor positive/negative
feedback about organization
39% Have a blog in areas of
26% expertise
Tweet about areas of expertise
16% Use Twitter as customer service
channel
8% Other
N=89; The State of Small Business Report 2/16/10 www.eMarketer.com
Sandra Hastings Hastings.Sandra@gmail.com 3

4. 5. Our competitors are using sophisticated
social media strategies to communicate with
businesses
http://manpower.com/research/research.cfm
How do your value-added services
compare?
Sandra Hastings Hastings.Sandra@gmail.com 4