The document discusses how to use social media to improve workforce outcomes and careers. It defines social media as online content created by people to share news and information. It recommends understanding how social media changes workforce strategies, learning popular tools and their workforce applications, and developing resources. Popular tools discussed include Facebook, LinkedIn, Twitter, videos, and email newsletters. It emphasizes the importance of social media and provides tips for implementation.
This document provides 66 tips for developing powerful business connections through networking. Some key tips include personalizing connection requests on platforms like LinkedIn and Facebook, developing authentic relationships built on trust, asking questions to learn about others, following up within 24 hours of meetings, and viewing networking as a lifestyle rather than something only done when wanting something. The tips encourage engaging with a variety of people to build an extensive network.
Update on social media marketing for CPAs and CPA firms - requested by Maryland Managing Partners on October 23, 2009. This presentation features how CPA firms are using social media for niche marketing, thought leadership, and boosting Search Engine results (SEO).
Dawn McGruer FRSA - Director of Business Consort (The Digital & Social Mdia Academy) www.thesocialmediaacademy.org has written a 21 page social media guide to help businesses all over the world excel in a digtal era!
The document summarizes the Fall 2016 newsletter of the Missouri Career Development Association (MoCDA). It discusses how MoCDA members can connect through social media and online platforms like LinkedIn, Facebook, and Twitter. It also promotes upcoming MoCDA events like roundtable discussions, webinars on credentialing initiatives, and the spring conference on creating partnerships. The newsletter aims to help members network and obtain professional development opportunities through MoCDA.
This document provides an orientation for participants in the Digital Discipleship Boot Camp (DDBC). It introduces the DDBC team and overview the schedule, modules, and expectations for the program. Participants are expected to set up accounts on various online tools like WordPress, PBWorks, Twitter and Facebook by certain deadlines in order to fully participate. The orientation emphasizes getting help from assigned coaches if needed. The goal of DDBC is to help participants become digital disciples by learning skills for online ministry and evangelization.
This document contains slides from a presentation on networking. It discusses the importance of networking for career and business development. Effective networking involves getting to know people who can help you advance your career and opportunities. While some believe networking is manipulative, it is about building relationships based on reciprocity and giving value to others. Maintaining a diverse network is important as different contacts can help in different ways depending on one's career stage. The presentation provides tips on identifying influential connections, engaging with your network, and developing strategic networking plans.
The document discusses how to use social media to improve workforce outcomes and careers. It defines social media as online content created by people to share news and information. It recommends understanding how social media changes workforce strategies, learning popular tools and their workforce applications, and developing resources. Popular tools discussed include Facebook, LinkedIn, Twitter, videos, and email newsletters. It emphasizes the importance of social media and provides tips for implementation.
This document provides 66 tips for developing powerful business connections through networking. Some key tips include personalizing connection requests on platforms like LinkedIn and Facebook, developing authentic relationships built on trust, asking questions to learn about others, following up within 24 hours of meetings, and viewing networking as a lifestyle rather than something only done when wanting something. The tips encourage engaging with a variety of people to build an extensive network.
Update on social media marketing for CPAs and CPA firms - requested by Maryland Managing Partners on October 23, 2009. This presentation features how CPA firms are using social media for niche marketing, thought leadership, and boosting Search Engine results (SEO).
Dawn McGruer FRSA - Director of Business Consort (The Digital & Social Mdia Academy) www.thesocialmediaacademy.org has written a 21 page social media guide to help businesses all over the world excel in a digtal era!
The document summarizes the Fall 2016 newsletter of the Missouri Career Development Association (MoCDA). It discusses how MoCDA members can connect through social media and online platforms like LinkedIn, Facebook, and Twitter. It also promotes upcoming MoCDA events like roundtable discussions, webinars on credentialing initiatives, and the spring conference on creating partnerships. The newsletter aims to help members network and obtain professional development opportunities through MoCDA.
This document provides an orientation for participants in the Digital Discipleship Boot Camp (DDBC). It introduces the DDBC team and overview the schedule, modules, and expectations for the program. Participants are expected to set up accounts on various online tools like WordPress, PBWorks, Twitter and Facebook by certain deadlines in order to fully participate. The orientation emphasizes getting help from assigned coaches if needed. The goal of DDBC is to help participants become digital disciples by learning skills for online ministry and evangelization.
This document contains slides from a presentation on networking. It discusses the importance of networking for career and business development. Effective networking involves getting to know people who can help you advance your career and opportunities. While some believe networking is manipulative, it is about building relationships based on reciprocity and giving value to others. Maintaining a diverse network is important as different contacts can help in different ways depending on one's career stage. The presentation provides tips on identifying influential connections, engaging with your network, and developing strategic networking plans.
Building a network is probably one of the most important things you’ll ever do in your career. And when it comes to independent consulting, you’ll understand exactly why. As an independent worker, your network very quickly becomes your marketing voice, channel, fan-club, but more importantly, the most important tool in delivering your next project.
In this broadcast, we talk to 2 consultants who share their thoughts on the power of a strong and powerful network, and give tips on how you can build your own.
This document provides contact information for Sandra Hastings, who runs Sandra Hastings Associates. She invites the reader to join her mailing list and attend her social media webinars. She also provides links to her blog and LinkedIn profile, and encourages connecting with her on those platforms and introducing her to friends.
Constructing Social Media: PR in a Digital AgeMartin Brown
The document discusses the importance and opportunities of using social media in the construction industry. It notes that social media allows for better communication, transparency, and sharing of information. It encourages construction companies to engage with social media platforms like LinkedIn and Twitter to connect with customers, learn best practices, and promote their projects and sustainability efforts. The document provides tips on how to get started with social media and highlights its benefits, including increased visibility, learning opportunities, and potential leads and business opportunities.
Developing Your Social Media Voice and Online LeadershipDebra Askanase
This presentation offers an "online playbook" for how to take your leadership online, and what that might look like personally. Within the presentation are examples, theoretical frameworks, and resources for nonprofit executive directors and other high-level staff who want to use social media personally to further the mission of their organization and translate their leadership online.
Takeaways:
• What is “online leadership”
• How to translate traditional leadership into online leadership
• Create your own personal social media playbook
This document summarizes a presentation on developing your digital presence and personal brand through social media. It discusses how small businesses and entrepreneurs can use tools like blogs, Twitter, LinkedIn and SlideShare to promote themselves, build their networks and grow their businesses. It provides tips on developing an online portfolio and outlines the benefits social media can bring, as well as some challenges to keep in mind. The presentation encourages attendees to develop an action plan for using social media to enhance their personal brand.
Sparking Creativity 2016 - my ideas publishedKaren Loftus
This document provides over 180 tips for sparking design creativity from members of the eLearning Guild community. It is divided into sections with tips on broadening views and knowledge, challenging yourself to think differently, finding inspiration sources, creating an inspiring environment, capturing design inspiration, solving problems creatively, getting unstuck, making creativity a habit, and pushing boundaries. The tips include suggestions such as traveling, reading widely, brainstorming with stakeholders, observing other industries, and using tools like brainstorming cards to think outside the box.
Seltzer Design provides strategic branding, design, and marketing services. They help clients craft compelling communications through identity development, print, web, and social media solutions. The panelists include Annie Smidt, a designer and strategist; Diane Pardes, who provides public relations counsel; and Erin Rodat-Savla, an independent consultant specializing in content marketing. The moderator is Rochelle Seltzer, president and creative director of Seltzer Design.
The document provides guidance for RSA Fellows on digital engagement and using social media. It encourages Fellows to use tools like blogs, social networks, and online sharing to communicate, collaborate, and strengthen relationships. It emphasizes the importance of upholding the RSA's reputation by sharing appropriate content and engaging respectfully online. Fellows are asked to consider how their digital activities align with the RSA's mission of promoting arts, manufacturing, and social progress.
The document discusses knowledge sharing and social knowledge management. It introduces the concept of knowledge networking and emphasizes that knowledge is shared through conversations and relationships between people. Barriers to knowledge sharing include lack of time and clear benefits, while the biggest motivators are learning and building trust through relationships. Overall it encourages participants to think about knowledge as something that is exchanged through social interactions rather than just given away.
The document provides an overview of the first session of a beginning social media class. It introduces the instructor, Yadira Galindo, and outlines the class agenda, requirements, and goals. These include introducing students to social media tools like Facebook, Twitter, LinkedIn, and exploring how media professionals can use social media for tasks like content promotion, community building, and personal branding. The class discussion will focus on using social media effectively and developing strategies for high-quality engagement and measuring results.
Jobcast Client Case Studies Phoenix GroupReg Hamilton
Branding a Province
The Art of Facebook Recruiting and Social Media
An in-depth look at the use of social media and Facebook for increasing brand awareness and talent acquisition. Interview by Samara Parker with Reg Hamilton - Interactive Director of Phoenix Group March 12, 2013
The document discusses the use of social media by governments and businesses. It notes that President Obama's administration uses social media like Facebook, YouTube, and Twitter to promote transparency and communication. It also states that social media allows governments to expand service delivery in a cost effective way. Furthermore, the document highlights that most businesses now use social media as it has become a critical part of business strategy. Specifically, 80% of businesses use social media platforms like LinkedIn to recruit and research potential candidates. The document concludes by noting that competitors are using sophisticated social media strategies to communicate with businesses.
Trust is the New Currency: Innovative Models for Business TransactionsGerris
The document announces an upcoming webinar on March 11th about innovative models for business transactions. It will feature speakers Francesca Pick, David Amerland, and Chris Abraham, and be moderated by Paul Dunay. Francesca Pick works on collaborative economy strategies. David Amerland helps companies with SEO and social media strategies. Chris Abraham is a social media consultant and thought leader. Paul Dunay is a B2B marketing expert.
This document discusses living and working in a digital world. It emphasizes the importance of developing digital literacy skills, such as effectively managing online identities and networks, to enhance learning and career prospects. These skills include creating and curating online content, communicating and collaborating virtually, and evaluating online information sources. The document also addresses how employers increasingly use social media to identify job candidates and evaluate their digital profiles, highlighting the need for professionals to curate digital presences that showcase their expertise, skills, and networks.
This document is an eBook from Spredfast that explores elements of great social programs. It features articles from 12 leading brand strategists and visionaries on topics like driving customer loyalty through social media, creating engaging content, and incorporating social strategies into sales and marketing efforts. The contributors include experts from brands like Whole Foods, U.S. Cellular, Caterpillar, and HomeAway. The goal is to address common questions facing brands about expanding their social media presence and measuring the success of their programs.
This document is a collection of articles from various social media experts on creating great social experiences for brands. It includes interviews with practitioners from Whole Foods, U.S. Cellular, and Caterpillar discussing their social media strategies. Other articles provide advice on developing customer loyalty through social interactions, creating engaging content, and measuring the impact of social programs. The document aims to address common questions brands face in expanding their social media presence and building relationships with customers.
Social Media for Local Government CanadaCentricity360
This document discusses how local governments in Canada can use social media to connect with constituents. It recommends following a four-step strategy process (POST) involving understanding target audiences, objectives, strategies, and technologies. The key phases are to listen to constituents online, engage with them on platforms like Facebook and Twitter, respond to feedback, persuade people through valuable content, and measure the results. Examples of how local governments currently use social media include announcing events, facilitating discussions, and providing project updates. An open discussion section considers example strategy and technology questions.
Building a network is probably one of the most important things you’ll ever do in your career. And when it comes to independent consulting, you’ll understand exactly why. As an independent worker, your network very quickly becomes your marketing voice, channel, fan-club, but more importantly, the most important tool in delivering your next project.
In this broadcast, we talk to 2 consultants who share their thoughts on the power of a strong and powerful network, and give tips on how you can build your own.
This document provides contact information for Sandra Hastings, who runs Sandra Hastings Associates. She invites the reader to join her mailing list and attend her social media webinars. She also provides links to her blog and LinkedIn profile, and encourages connecting with her on those platforms and introducing her to friends.
Constructing Social Media: PR in a Digital AgeMartin Brown
The document discusses the importance and opportunities of using social media in the construction industry. It notes that social media allows for better communication, transparency, and sharing of information. It encourages construction companies to engage with social media platforms like LinkedIn and Twitter to connect with customers, learn best practices, and promote their projects and sustainability efforts. The document provides tips on how to get started with social media and highlights its benefits, including increased visibility, learning opportunities, and potential leads and business opportunities.
Developing Your Social Media Voice and Online LeadershipDebra Askanase
This presentation offers an "online playbook" for how to take your leadership online, and what that might look like personally. Within the presentation are examples, theoretical frameworks, and resources for nonprofit executive directors and other high-level staff who want to use social media personally to further the mission of their organization and translate their leadership online.
Takeaways:
• What is “online leadership”
• How to translate traditional leadership into online leadership
• Create your own personal social media playbook
This document summarizes a presentation on developing your digital presence and personal brand through social media. It discusses how small businesses and entrepreneurs can use tools like blogs, Twitter, LinkedIn and SlideShare to promote themselves, build their networks and grow their businesses. It provides tips on developing an online portfolio and outlines the benefits social media can bring, as well as some challenges to keep in mind. The presentation encourages attendees to develop an action plan for using social media to enhance their personal brand.
Sparking Creativity 2016 - my ideas publishedKaren Loftus
This document provides over 180 tips for sparking design creativity from members of the eLearning Guild community. It is divided into sections with tips on broadening views and knowledge, challenging yourself to think differently, finding inspiration sources, creating an inspiring environment, capturing design inspiration, solving problems creatively, getting unstuck, making creativity a habit, and pushing boundaries. The tips include suggestions such as traveling, reading widely, brainstorming with stakeholders, observing other industries, and using tools like brainstorming cards to think outside the box.
Seltzer Design provides strategic branding, design, and marketing services. They help clients craft compelling communications through identity development, print, web, and social media solutions. The panelists include Annie Smidt, a designer and strategist; Diane Pardes, who provides public relations counsel; and Erin Rodat-Savla, an independent consultant specializing in content marketing. The moderator is Rochelle Seltzer, president and creative director of Seltzer Design.
The document provides guidance for RSA Fellows on digital engagement and using social media. It encourages Fellows to use tools like blogs, social networks, and online sharing to communicate, collaborate, and strengthen relationships. It emphasizes the importance of upholding the RSA's reputation by sharing appropriate content and engaging respectfully online. Fellows are asked to consider how their digital activities align with the RSA's mission of promoting arts, manufacturing, and social progress.
The document discusses knowledge sharing and social knowledge management. It introduces the concept of knowledge networking and emphasizes that knowledge is shared through conversations and relationships between people. Barriers to knowledge sharing include lack of time and clear benefits, while the biggest motivators are learning and building trust through relationships. Overall it encourages participants to think about knowledge as something that is exchanged through social interactions rather than just given away.
The document provides an overview of the first session of a beginning social media class. It introduces the instructor, Yadira Galindo, and outlines the class agenda, requirements, and goals. These include introducing students to social media tools like Facebook, Twitter, LinkedIn, and exploring how media professionals can use social media for tasks like content promotion, community building, and personal branding. The class discussion will focus on using social media effectively and developing strategies for high-quality engagement and measuring results.
Jobcast Client Case Studies Phoenix GroupReg Hamilton
Branding a Province
The Art of Facebook Recruiting and Social Media
An in-depth look at the use of social media and Facebook for increasing brand awareness and talent acquisition. Interview by Samara Parker with Reg Hamilton - Interactive Director of Phoenix Group March 12, 2013
The document discusses the use of social media by governments and businesses. It notes that President Obama's administration uses social media like Facebook, YouTube, and Twitter to promote transparency and communication. It also states that social media allows governments to expand service delivery in a cost effective way. Furthermore, the document highlights that most businesses now use social media as it has become a critical part of business strategy. Specifically, 80% of businesses use social media platforms like LinkedIn to recruit and research potential candidates. The document concludes by noting that competitors are using sophisticated social media strategies to communicate with businesses.
Trust is the New Currency: Innovative Models for Business TransactionsGerris
The document announces an upcoming webinar on March 11th about innovative models for business transactions. It will feature speakers Francesca Pick, David Amerland, and Chris Abraham, and be moderated by Paul Dunay. Francesca Pick works on collaborative economy strategies. David Amerland helps companies with SEO and social media strategies. Chris Abraham is a social media consultant and thought leader. Paul Dunay is a B2B marketing expert.
This document discusses living and working in a digital world. It emphasizes the importance of developing digital literacy skills, such as effectively managing online identities and networks, to enhance learning and career prospects. These skills include creating and curating online content, communicating and collaborating virtually, and evaluating online information sources. The document also addresses how employers increasingly use social media to identify job candidates and evaluate their digital profiles, highlighting the need for professionals to curate digital presences that showcase their expertise, skills, and networks.
This document is an eBook from Spredfast that explores elements of great social programs. It features articles from 12 leading brand strategists and visionaries on topics like driving customer loyalty through social media, creating engaging content, and incorporating social strategies into sales and marketing efforts. The contributors include experts from brands like Whole Foods, U.S. Cellular, Caterpillar, and HomeAway. The goal is to address common questions facing brands about expanding their social media presence and measuring the success of their programs.
This document is a collection of articles from various social media experts on creating great social experiences for brands. It includes interviews with practitioners from Whole Foods, U.S. Cellular, and Caterpillar discussing their social media strategies. Other articles provide advice on developing customer loyalty through social interactions, creating engaging content, and measuring the impact of social programs. The document aims to address common questions brands face in expanding their social media presence and building relationships with customers.
Social Media for Local Government CanadaCentricity360
This document discusses how local governments in Canada can use social media to connect with constituents. It recommends following a four-step strategy process (POST) involving understanding target audiences, objectives, strategies, and technologies. The key phases are to listen to constituents online, engage with them on platforms like Facebook and Twitter, respond to feedback, persuade people through valuable content, and measure the results. Examples of how local governments currently use social media include announcing events, facilitating discussions, and providing project updates. An open discussion section considers example strategy and technology questions.
The Social Experience - 12 Leading Brands & Visionaries Explore the Elements ...Evgeny Tsarkov
This document is an eBook featuring articles from leading brands on developing successful social media programs. It contains articles from brands like Whole Foods, U.S. Cellular, Caterpillar, and ARAMARK on topics like driving in-store engagement through social offers, building local communities on social platforms, using social media for customer service and sales, creating engaging content, and measuring the impact of social media efforts. The eBook is intended to provide insights and best practices for companies looking to expand their social media strategies and build stronger relationships with customers.
The business value in social networks tgmcDaryl Pereira
Join Bilal Jaffery, (Worldwide Social Media & Competitive Marketing Leader, IBM ISV & Developer Relations) and Daryl Pereira (Web and Social Media Manager, IBM ISV & Developer Relations) on an exploration into how businesses are finding real value in social media.
You'll see how social networks within the workplace can make us more efficient and knowledgeable, and how a social business breaks down barriers between prospects, customers and its extended ecosystem.
Social Recruiting in Africa By Segun Akiode, ACIPM
The employment landscape has significantly changed by the advent of growing technology and in recent times by the advent social media.
According to Nielsen, internet users continue to spend more time with social media sites than any other type of site.
Social Media is here to stay or so it seems, and it can either be a friend or a foe, depending on its use.
Hence, every forward looking organization is expected to embrace social media to support their talent acquisition efforts.
Social media is the collective of online communications channels dedicated to community-based input, interaction, content-sharing and collaboration. Websites and applications dedicated to forums, microblogging, social networking, social bookmarking, social curation, and wikis are among the different types of social media.
This document discusses the benefits of social media marketing for businesses. It notes that social media allows businesses to directly engage with customers and prospects. It has also caused a shift in power by democratizing publishing and content creation. The document provides tips on taking a social media inventory to understand where a business's target audience spends time online in order to effectively engage them through social media platforms like Facebook, Twitter, and LinkedIn. It emphasizes the importance of identifying which social media sites are most used by a business's target demographic.
The document discusses the rise of social enterprises and how companies are using social computing to humanize their brands. It explains that social media is transforming business connections and customers now look for companies on platforms like Facebook. It also discusses how social computing can be integrated across departments like marketing, sales, and customer service. The document advocates for listening to customers online and engaging with them on social media to build loyalty and address issues. It provides examples of how social enterprises can foster customer relationships, generate new ideas, increase brand value, and enable a more effective workforce.
The document discusses the rise of social enterprises and how companies are using social computing to humanize their brands. It explains that social media is transforming business interactions both internally and with customers. It advocates building social context into business for success. The document then outlines how social computing impacts beyond just marketing by integrating social data and processes across departments like sales, service, and HR. It provides examples of how social enterprises can foster customer relationships, generate new ideas, increase brand value, and enable a more effective workforce.
This document discusses how networked learning through social media, blogs, and online communities can support professional development. It notes that major corporations and non-profits are increasingly using informal, networked learning approaches to promote skills sharing, innovation, and just-in-time problem solving. The presentation itinerary outlines how the session will review networked learning research, leverage personal learning networks, and discuss using MOOCs and online skills to support professional development. Attendees are invited to actively participate in the discussion.
Lisa Harris is a professor who researches how social technologies are transforming various fields like business, careers, politics, and education. She discusses her background and research projects investigating technological change. Her "Punch Above Your Weight" project examined how small businesses use technologies to build their brand and collaborate. She also discusses issues around digital presence and the opportunities and challenges of using social media in education and politics.
Living and Working on the Web is a document about digital literacy. It discusses how digital literacy involves locating, organizing, understanding, evaluating, and analyzing information using digital technology. It also discusses managing online activities such as collaboration, networking, content creation, and curation. The document provides tips on building a professional digital profile by managing digital experiences for effective learning, showcasing knowledge, and promoting digital citizenship. It discusses the importance of blogging, social media, and maintaining an online presence for employment prospects. The document covers various aspects of digital literacy including information management, creating materials, effective communication, and digital identity and behavior.
Similar to Social Media for Job Seeker Customers (20)
Brian and Heather went hiking with Sandra at Bull's Bridge in Kent on a beautiful September day. They enjoyed their time on the trail, taking pictures and looking for fish. After hiking, they bought fresh produce from the Kent Land Trust and had lunch in Kent, making it a perfect late summer day spent with family and outdoors.
The Hastings cousins had a reunion at East Beach in Rhode Island in August 2010. Several generations of cousins spent the day playing in the sand, building sandcastles and roads, and enjoying fun activities together. The gathering allowed for bonding between family members of different ages, creating new memories while also remembering past family times spent in Rhode Island. It was a special day for the Hastings family to strengthen their connections.
Rhody the dog meets his grandparents and enjoys playing in the yard, posing for pictures, and chewing on sticks. He snuggles up to his grandfather and finds them both very comfortable.
Joyce M Sullivan, Founder & CEO of SocMediaFin, Inc. shares her "Five Questions - The Story of You", "Reflections - What Matters to You?" and "The Three Circle Exercise" to guide those evaluating what their next move may be in their careers.
5 Common Mistakes to Avoid During the Job Application Process.pdfAlliance Jobs
The journey toward landing your dream job can be both exhilarating and nerve-wracking. As you navigate through the intricate web of job applications, interviews, and follow-ups, it’s crucial to steer clear of common pitfalls that could hinder your chances. Let’s delve into some of the most frequent mistakes applicants make during the job application process and explore how you can sidestep them. Plus, we’ll highlight how Alliance Job Search can enhance your local job hunt.
How to Prepare for Fortinet FCP_FAC_AD-6.5 Certification?NWEXAM
Begin Your Preparation Here: https://bit.ly/3VfYStG — Access comprehensive details on the FCP_FAC_AD-6.5 exam guide and excel in the Fortinet Certified Professional - Network Security certification. Gather all essential information including tutorials, practice tests, books, study materials, exam questions, and the syllabus. Solidify your knowledge of Fortinet FCP_FAC_AD-6.5 certification. Discover everything about the FCP_FAC_AD-6.5 exam, including the number of questions, passing percentage, and the time allotted to complete the test.
Jill Pizzola's Tenure as Senior Talent Acquisition Partner at THOMSON REUTERS...dsnow9802
Jill Pizzola's tenure as Senior Talent Acquisition Partner at THOMSON REUTERS in Marlton, New Jersey, from 2018 to 2023, was marked by innovation and excellence.
IT Career Hacks Navigate the Tech Jungle with a RoadmapBase Camp
Feeling overwhelmed by IT options? This presentation unlocks your personalized roadmap! Learn key skills, explore career paths & build your IT dream job strategy. Visit now & navigate the tech world with confidence! Visit https://www.basecamp.com.sg for more details.
Resumes, Cover Letters, and Applying OnlineBruce Bennett
This webinar showcases resume styles and the elements that go into building your resume. Every job application requires unique skills, and this session will show you how to improve your resume to match the jobs to which you are applying. Additionally, we will discuss cover letters and learn about ideas to include. Every job application requires unique skills so learn ways to give you the best chance of success when applying for a new position. Learn how to take advantage of all the features when uploading a job application to a company’s applicant tracking system.
Job Finding Apps Everything You Need to Know in 2024SnapJob
SnapJob is revolutionizing the way people connect with work opportunities and find talented professionals for their projects. Find your dream job with ease using the best job finding apps. Discover top-rated apps that connect you with employers, provide personalized job recommendations, and streamline the application process. Explore features, ratings, and reviews to find the app that suits your needs and helps you land your next opportunity.
A Guide to a Winning Interview June 2024Bruce Bennett
This webinar is an in-depth review of the interview process. Preparation is a key element to acing an interview. Learn the best approaches from the initial phone screen to the face-to-face meeting with the hiring manager. You will hear great answers to several standard questions, including the dreaded “Tell Me About Yourself”.
1. Sandra Hastings offers training, marketing, and management services to
help you reposition your business and/or workforce system:
Web site design and redesign services to update your Internet site from
static to interactive and tips as well as strategies for using e-marketing to
rebrand your workforce system.
Services to redesign your capacity building efforts to utilize Web 2.0
tools to offer just-in-time training and to integrate tools that improve
connectivity and collaboration among employees at multiple worksites.
Management consultation to help you create the strategy and road map
for lasting change that aligns with current trends and legislative mandates.
Recruitment webinars and podcasts for businesses - especially small
and medium-sized businesses - to help integrate competitive recruiting
practices (e.g., emerging use of social networking tools). am eager to work with you
to find customized solutions to your most pressing concerns.
Sandi Hastings
I am energized by the infinite possibilities we have to creatively solve challenges and position for the future. And,
I am eager to work with you to find customized solutions to your most pressing concerns.
Sandi Hastings
Sandra Hastings Hastings.Sandra@gmail.com 1
3. Learn how to harness technology – Social Media
– to improve job seeker outcomes and your own
career
2 Sandra Hastings Hastings.Sandra@gmail.com 3
4. Today’s Topics
Common definition of social media & why it’s
important
Recruitment trends & statistics
Job seeker social media tools
Session review/Q & A
Brainstorm additional training topics
Sandra Hastings Hastings.Sandra@gmail.com 4
5. “Relationship Building and Creating Trust!”
Social media is online content created by people
Content readers Publishers
One to many Many to many
Monologues Dialogues
Source: Wikipedia, 2009.
Online relationships for personal, political,
and business use
Sandra Hastings Hastings.Sandra@gmail.com 5
6. Brand in control Audience in control
One way message delivery Two way conversation
Repeating the message Adapting the message/beta
Focused on the brand Focused on the
audience/adding value
Educating Influencing, involving
Organization creates content User co-creator of content
Web 2.0 tools are interactive social media tools used to build Internet
relationships
Web 3.0 tools are interactive social media tools used to build
relationships using all mobile devices
Sandra Hastings Hastings.Sandra@gmail.com 6
7. 1. President Obama’s administration is using social media to promote
transparency & communication
www.opendol.ideascale.com/
www.Facebook.com/Departmentoflabor
www.youtube.com/usdepartmentoflabor
www.twitter.com/usdol
www.Data.gov
www.recovery.gov
www.dol.gov/recovery
2. It expands our service delivery options in a tough fiscal
environment
Innovative online services – especially for UI customers (ARRA )
Preparation for future with more services & less funding
Sandra Hastings Hastings.Sandra@gmail.com 7
8. 3. Social Media is no longer a trend, it’s a critical strategic business
mandate
• 63% of Americans have broadband access
• More than 4 in 5 US online adults use social media at least once a month
• Half of these users participate in social networks
Forrester Research, Inc. August 2009
• Social media use by business grew from 27% in 2007 to 80% in 2009
UMass Dartmouth Center for Marketing
November 17, 2009
4. Our customers are online…we must respond to remain competitive
• Businesses use social media to recruit and hire
• Younger customers (16-45) expect social media advice
Sandra Hastings Hastings.Sandra@gmail.com 8
9. 5. Our competitors are using sophisticated social media strategies
www.manpower.com
www.kellyservices.com
Sandra Hastings Hastings.Sandra@gmail.com 9
10. 1. More tools for building online services – especially for
reemployment customers and businesses
2. More online resources for job seekers to access
3. Better resources for reaching and maintaining
relationships with customers
4. Tracking tools to analyze customer traffic and social
media marketing patterns
5. 24/7 access to learning opportunities to keep staff skills
current
Sandra Hastings Hastings.Sandra@gmail.com 10
11. Ten tools used by most businesses to hire new workers
1. Text messaging 6. Multiple languages
7. Videos
2. Blogging
8. Podcasts and jobcasts
3. Facebook page
9. Contests
4. LinkedIn page
10. Nonrecruiting sites
5. News alerts
Sandra Hastings Hastings.Sandra@gmail.com 11
12. Most Hiring Managers
Use Social Media
Researching Candidates
75% use LinkedIn
48% use FaceBook
26% use Twitter
Sourcing Job Candidates
66% use LinkedIn
23% use FaceBook
16% use Twitter
How do you prepare job candidates
for these hiring trends?
Sandra Hastings Hastings.Sandra@gmail.com 12
14. Websites
should
provide
opportunities
for
conversations,
feedback,
information
sharing &
networking
Is your website
interactive?
Sandra Hastings Hastings.Sandra@gmail.com 14
15. Personal Statement
Sources for building Web sites include:
www.weebly.com, www.intuit.com, www.godaddy.com
Sandra Hastings Hastings.Sandra@gmail.com 15
16. Multiple formats &
Portfolio options
Two examples of
portfolio/education Web
sites
http://www.efoliominnesota.com
Minnesota’s ISEEK.org provides education & training
resources, online learning, & financial aid information
http://sites.google.com
Sandra Hastings Hastings.Sandra@gmail.com 16
17. A great way to
demonstrate
programming
skills
Sandra Hastings Hastings.Sandra@gmail.com 17
20. Highlight the central theme
Provide a link to your Website’s URL
Include images (http://www.istockphoto.com)
Have an RSS Feed link & provide multiple sharing options
Use Internet communication basic rules:
Offer an easy “unsubscribe” option
Provide a way to change address
State your privacy policy
Have contact information including street address, phone
number, website, and fax number for your organization
Sandra Hastings Hastings.Sandra@gmail.com 20
21. You can group by:
Segmentation breaks your audience
into groups of customers with Ready to Work
similar characteristics Career Advancement
The goal is building relationships, Career Exploration
to know your audience’s needs Job Interests
Segmenting your list will lead to Use eNewsletters to:
more targeted messages with action • Invite job seekers to events –
taken job fairs, workshops
• Promote job seekers to hiring
companies
If you don’t segment, you are not • Share program updates
building relationships with • Share success stories
individuals targeting specific • Offer training individuals
• Survey job seekers needs and
interests
interests
Sandra Hastings Hastings.Sandra@gmail.com 21
22. Get customizable templates,
advice, survey/polls,
metrics, and other personal
services from ESPs
Sandra Hastings Hastings.Sandra@gmail.com 22
23. Everyone has a
YouTube video
account…Does
your workforce
system?
Sandra Hastings Hastings.Sandra@gmail.com 23
24. 78.6% of total U.S. Internet audience viewed an
online video in 2009
Average video viewer watched 385 minutes of
video, or 6.4 hours
107.1 million viewers watched 6.8 billion videos on
YouTube.com (63.5 videos per viewer)
The duration of the average online video was 3.5
minutes April 2009 Data comScore Video Metrix Service
Sandra Hastings Hastings.Sandra@gmail.com 24
25. Broadcast testimonials that describe how you serve job seekers
Attract more traffic to your job seeker Web site
Post videos on Web site or link within an eBlast or eNewsletter
Is FREE service to increase your visibility
Share labor market information & economic forecasts
Offer new services and programs
Use training videos to teach job seekers (http://commoncraft.com)
Teach job seekers to create resume videos
Post federal government updates
Sandra Hastings Hastings.Sandra@gmail.com 25
27. LinkedIn is a business-oriented social networking site for professionals
to develop and maintain a list of contact details of people they know and
trust in business – their ―connections.‖
LinkedIn can then be used to find jobs, people and business
opportunities recommended by someone in one's contact network.
Employers can list jobs and search for potential candidates.
Job seekers can review the profile of hiring managers and research
companies to discover which of their existing contacts can introduce
them.
LinkedIn also allows users to research companies where they
may want to work
Sandra Hastings Hastings.Sandra@gmail.com 27
28. Create a compelling profile.
• Job seekers should create a personal profile
• List organizational affiliations
• Create and join Groups – participate in discussions
• Grow a list of connections through the “people you may know” suggestions
• Recommend other people/organizations and have others recommend them!
• Can supply link to your workforce Web site!!!!!!
Sandra Hastings Hastings.Sandra@gmail.com 28
29. Job seekers can do key word searches,
browse jobs- LinkedIn and Web, research
companies, talk to individuals working in
companies, apply for jobs, & forward jobs
to others.
Sandra Hastings Hastings.Sandra@gmail.com 29
30. A free, online social networking site that connects
people through online communities
1/3 of global audience is 35-39 years of age
1/4 of global audience is over 50 years of age
Sandra Hastings Hastings.Sandra@gmail.com 30
31. You can gather people with like interests!
TIPs:
Start groups for
job seekers - job
clubs etc.
Have job
seekers start their
own groups
Sandra Hastings Hastings.Sandra@gmail.com 31
32. Ten Ways to Use Facebook
to Find Work
1. Don't forget the public nature of Facebook
2. Post a full profile similar to a resume
3. Clean up your photos – keep them professional
4. Don’t be boring – companies want to hire fun employees – just
keep it clean
5. Ask for help -your friends & colleagues expect to help you in your
job search process
6. Show your knowledge to your network – post information on your
site that showcases your knowledge & experience
Sandra Hastings Hastings.Sandra@gmail.com 32
33. Ten Ways to Use Facebook
to Find Work
7. Search for people from different industries, schools, universities
etc. – use tools like WINK to find old friends
8. Join groups -using the search tool within Facebook, search for
topical and relevant groups within Facebook to begin networking
9. Engage and share with people - get involved in network
conversations. Don't make meaningless comments - add some
opinion and in depth answers.
10. Network - the bigger your network, the more secondary and third
level contacts you’ll have. Put all your details in your email
signature -your LinkedIn profile url, your Facebook profile url or
your @Twitter name?
Sandra Hastings Hastings.Sandra@gmail.com 33
35. A service for friends, family, and co–workers to
communicate and stay connected with frequent
answers to one simple question:
―What are you doing?‖
Also called a ―micro-blog‖ (140 characters or less)
and entries are called ―Tweets‖
2.5 million people visit Twitter.com each month
compared to 41 million visitors on Facebook
Sandra Hastings Hastings.Sandra@gmail.com 35
36. Experts use Twitter to advertise and market its brands to
18- to 34-year-olds - the mainstay of the social
networking site.
More than 7,000 job openings at Sears and Kmart will be
posted by TweetMyJobs.com.
1. Job seekers create an account on TweetMyJobs.com.
2. They link their profile to their Twitter account
3. They can subscribe to any of the 8,397 job channels.
Sandra Hastings Hastings.Sandra@gmail.com 36
37. 26,274 jobs found
• Attract and stay connected to youth and younger adults – promote
workshops
• Post ―in-demand‖ and ―hot jobs‖ on Twitter to expand your applicant pool
• Connect with tech-savvy unemployed and underemployed to offer skill
upgrades and training services
Sandra Hastings Hastings.Sandra@gmail.com 37
39. Flickr - Photo Sharing Application
Message Boards – a segment of a Web site that
hosts an open discussion among users
Podcasts—Short recordings about a variety of topics
that can be purchased, downloaded for free, or posted
on web page
Blogs - A portion of a website (or a separate entity
altogether like Twitter) in which an author posts
discussion topics or information to be shared with
followers
Personal Blogs = online “diaries”
Organizational blogs = Information sharing/news updates
Sandra Hastings Hastings.Sandra@gmail.com 39
40. • Have staff present small bits of job search information on
podcasts (no more than five minutes is best)
• Upload podcasts on resource room computers, on staff
desktops and on your Web site
• Have management create podcasts to share updates with all
workforce center staff
• Have management staff create training podcasts to help staff
improve performance in specific areas
Sandra Hastings Hastings.Sandra@gmail.com 40
41. • Assign staff to write ―job search‖ blogs to address the most
common issues that stump local area job seekers
• Post the blogs on all computers – staff and resource room
and upload the blogs to your Web site
• Make sure the blogs encourage comments from the
audience - have a forward and share functions
• Publish a list of job search/social media blogs for staff and
job seekers subscriptions to keep them abreast of latest
information – provide blog links on your Web site
Sandra Hastings Hastings.Sandra@gmail.com 41
43. Experts say you
must log 10,000
hours of learning to
become a Social
Media expert and
maintain that status
Sandra Hastings Hastings.Sandra@gmail.com 43
44. 1. Review staff capacity and create capacity building
opportunities
2. Integrate Social Media strategies throughout your workforce
system
3. Develop toolbox of new tools & products
4. Action plan to improve your own workforce system’s job
seeker services
Sandra Hastings Hastings.Sandra@gmail.com 44
45. Getting Started with Facebook
Social Media Marketing (Dale Evans)
Beth Kanter Blog – How Nonprofits Can Use Social Media
Jay Love Blog – CEO eTapestry -- Jay Love Twitter Page
Getting Started with Google Analytics
LotusJump – Website Marketing Made Easy
Flickr http://www.flickr.com
Blogger https://www.blogger.com/start
Podcast.com http://podcast.com
Twitter http://twitter.com
Linked In http://www.linkedin.com
Weebly.com
Godaddy.com
Slideshare.com
Sandra Hastings Hastings.Sandra@gmail.com 45
46. Sandi Hastings
Sandra Hastings Associates
Contact Information:
Phone: 860-643-0624
www.sandrahastingsassociates.com
Hastings.Sandra@gmail.com
Follow my blog http://sandrahastings.wordpress.com/
Become one of my LinkedIn connections and introduce me to your
friends - http://www.linkedin.com/in/sandrahastings
Sandra Hastings Hastings.Sandra@gmail.com 46